2. On Page Optimization
• On page optimization is one of the very first
step of SEO which every webmaster should
look into.
• If you can do proper on-page optimization for
your website you can not only rank well in a
search engine but also can increase the overall
readability of your website for your visitors.
3. Content optimization
• Content development is the process of
researching, writing, gathering , organizing
and editing information for publication on
web sites.
• Web site content may consist of prose,
graphics, pictures, movies or other digital
assets that could be distributed by a hypertext
transfer protocol server and viewed by a web
browser.
4. • Optimizing the content can be done by giving
more importance to these;
1.Heading Tags
2.Special Text (bold, colored, etc.)
3.Inline Text Links
4.Keyword Density
5. W3 validator
• Most Web documents are written using
markup languages, such as HTML or XHTML.
These languages are defined by technical
specifications, which usually include a
machine-readable formal grammar (and
vocabulary).
• The act of checking a document against these
constraints is called validation, and this is
what the Markup Validator does.
6. Image Optimization
• If your site has lot of images, you need to
optimize them too as they can’t be read by
the search engines.
• It’s very easy for a human reader to interpret
the image into its meaning.
• However for a Web crawler the whole
interpreting process is completely different.
Search Engine spiders can only read text but
not images. So you need to use some special
tags for your images in order to give them
some meaning.
7. Site map creation
• Sitemaps are an easy way for webmasters to
inform search engines about pages on their
sites that are available for crawling.
• In its simplest form, a Sitemap is an XML file
that lists URLs for a site along with additional
metadata about each URL,so that search
engines can more intelligently crawl the site.
8. Directory submission
• The important Internet directories are DMOZ and
Yahoo unlike Google, that is a search engine,
directories organise links under various
categories and sub-categories.
• The links that we made are submitted in these
directories. When your link is approved and
included in the directory, the search engines
consider it as a validation and hence they attach
more value to your presence in the directory
rather than on some other website.