Marketing Mix for Local Clothing Store

Marketing Mix for a Clothing Store
Marketing Mix
PRODUCT
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high–end, fashionable, green and
unique.
пЃ¬First, because the trend of ENVIRONMENTAL PROTECTION develops very fast, we want to encourage our designers to consider using green
dressing materials or put some elements of eco–awareness in their creations. At the same time, we are going to use Environmental protection shopping
bag in our business and use green materials to decorate our store.
пЃ¬Second, the elements of FASHION are the main selling point for us. We are going to collect some latest designed creations from local designers in
Vancouver or European cities. However, we know there are not... Show more content on Helpwriting.net ...
пЃ¬For the customized products: we need to calculate the total amount of cost of ordering, production and delivery. We estimate the price of these
products should be twice higher than our usual products. (I just guess this price thing, you guys decide it....)
PROMOTION
Because our main selling point is "local", so our promotion strategy should focus on local market.
пЃ¬We want to promote our store through local newspaper but the space of our advertisement in newspaper should not be too big. Consider of the
cost of advertisement and the segment of market we pick, we need a moderate size but cool advertisement to match up to our store.
пЃ¬We also want to exhibit our products or the latest fashion design to the local markets. So, we want to hold a launch party to exhibit these designs
softly to potential customers. Not only when the store is opening, but we want to hold this kind of party seasonal. We can also invite the designers and
VIP customers come to our party to communicate with each other. We think these parties can increase the brand loyalty and increase the times of
exposure.
пЃ¬We also want to sponsor local match of fashion design when we have enough capitals. It is a good way to advertise our brand and make a good
relationship with potential talent designers.
PEOPLE
Our target segment of clothing market is the people around 25–40 years old and have a higher than moderate income

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AAS Personal Statement
It is safe to say that I have been dispensing free fashion advice to friends and family before I can even remember. I have a profound interest in how
clothing can tell a story about an individual or even a brand. Personally, I believe the way we demonstrate style and interpret fashion is highly
reflective of our personalities, what we have been doing and where we have been, it's a form of personal perception and self–expression. Being given
the opportunity to blend my obsession in fashion products and story telling combined with marketing strategies is something that really fascinates me.
This is what intrigued me and finally led me to my applying for the AAS in Fashion Marketing at Parsons.
My desire in arts arouse from a young age, during my secondary school career in Johannesburg South Africa, I dedicated myself to as many creative
extra circular activities as I could. Being the captain of my dance crew and a committed member of the drama club (participating in all school
productions), Visual arts club, photography club as well as production ... Show more content on Helpwriting.net ...
A degree in film and tv was unquestionable for me, that is all I had dreamt about ever since a child. But it was not till I was in Film school where I
learnt there was a piece of the puzzle that was missing. Living in one of the fashion capitals, with no one to make judgements, my appreciation for
fashion grew at a rapid pace. I had an undying itch to find an outlet that could fill full my growing passion for the fashion industry and escape the
reality of being dissatisfied with the career path I had already chosen. Without putting the knowledge I gained through my first year at film school to
waste, combined with my passion of storytelling, writing and persistent cravings of exploring fashion I found my escape and launch my very own
fashion, beauty and travel blog – Styled

Peter Singer The True Cost Of Poverty
Peter Singer provides evidence which helps us analyze the effects of poverty that exist in the fashion world. As exposed in the documentary The
True Cost, the nature of free enterprise and the new world of business in a globalized economy has created a sense of hopelessness for millions of
people. The cost of becoming an instrument of labor as visualized in the movie has force us to reevaluate what is important to our own humanity? Our
introspective thoughts infused by a compelling oratory given by Shima Akhter one of forty million garment workers forces us to ask ourselves what
can we do alleviate poverty in the world? The "Fast Fashion" industry has generated trillions of dollars for those few individual at the top of big
business while the common garment workers are being destroyed by absolute poverty.
Singer, uses Robert McNamara who was once president of the World Bank to explain what absolute poverty is. According to McNamara poverty at
the absolute level is life at the very margin of existence. The absolute poor are severely deprived human beings struggling to survive in a set of squalid
and degraded circumstances ... Show more content on Helpwriting.net ...
(198). These poor working conditions, low wages, and factory disasters are often overlooked because of the money being generated which is horrible.
This tries to justify that making profit is more important than the well being of humans and their basic human rights. In the article Ciulla defines
exploitation "is using one's power over others to determine what people need and what they should be willing to trade to have their needs filled"
(200). The fast fashion industry basically justifies that their conditions are fine because they are getting paid and are employed. Which is horrible to
think about because many of these workers put themselves in harm's way just to bring home $10 a month to support their

Christopher Burch Personal Statement
Christopher Burch, founder and CEO of Burch Creative Capital believes that both the technological industry and the fashion industry will continue to
grow together as has been proven throughout history.
Fashionable technological accessories such as the boom box of the "70's" have changed the world as the demand for more and more fashion statements
are represented by some of the technological wonders of their time. The well known Dutch fashion designer Anouk Wipprecht represents one of today's
technological geniuses by incorporating items such as a drink making dress and the self–painting dress which has become popular with the hi–tech
crowd.
Another innovative entrepreneurial success breaking barriers for the sports minded who welcome creative

Zara Business Plan (Haley Burton, Neil Colombini and...
Zara Business Plan
Haley Burton
Neil Colombini
Brendan Morley
Franchise
A few broad questions related to the finance sector of the franchise are: Do you have the financial resources or means to get the resources required to
buy a franchise?, will your capital provide you with a cushion for at least one year after you have paid for the franchise, allowing a one–year period of
time to break even?, what is a high estimate of your fixed expenses such as rent and your variable and operating expenses such as wages and stock?.
When buying the Zara franchise rights, the franchise fee typically varies between 5% and 10% of the franchise store's sales. Included in that fee, Zara
offers franchisees full access to corporate services, such as ... Show more content on Helpwriting.net ...
Because we are beginning a new franchise, we discovered that lenders would want the loan backed by collateral or guaranteed by an agency such as
the Small Business Administration. Thus, we decided that we would pursue a SBA loan since the SBA is a government entity and we would be more
likely able to receive a loan.
Marketing
What do customers want?
–High quality fashions, at reasonable, prices. This clothing we provide must be cutting edge and exactly what people are buying in Europe.
Like every good marketing company, they must understand what the customer values and wants, not what the company wants. This must be realistic
and effective. We want to know and understand the customer so well, that the clothes literally sell without advertisement needed. Zara will see a lot of
its results through its marketing.
When it comes to customer service, the goal is to put customer satisfaction as the highest priority. To build good customer relationships that keep them
returning. This is the foundation for many successful clothing retailers, and will be our prime goal. We have examined several other successfulfashion
retailers, like Nordstrom, and looked at their customer service, this is the type that we hope to impersonate. When it comes to the customer market,
Zara will really research its customers thoroughly, such as asking for customer zip codes at checkout, and optional surveys. This typical market might
not be the

Hair Styles Of Women During The 19th Century
especially with women. Hair styles began to change, as well as clothing, footwear, and cosmetics. During the 19th century new styles in clothing hit
middle class status. The dark suit, in depression shades of black and grey's for men commanded attention, responsibility, and respectability. The sailor
suit became an essential uniform for the young middle–class adults and boys. Neo–classicism influenced middle–class women's styles of dress. A
respectable, middle class woman did not wear anything with a plunging neck line or exposed her breasts. They wore their hair in curls like the women
in classical statues. Middle–class girls, like princesses, wore bows, ruffles, and pastels as a symbol of their distinctiveness.
Fashion Week is a fashion... Show more content on Helpwriting.net ...
Think about how the economy of the state benefits from people from all of ever world coming lodging, eating and visiting stores and boutiques. We
are also able to see how even those who have a high–profile in the business are so much more than just the glitz and glamour. They are truly
passionate about the work they do and want to give their very best with each showing. The Fashion industry is a $100 Billion dollar gold mind. There
are several changes throughout the year and during Fashion Week. Because of all the manufactures, distributers, and retailers of clothing are in
business. This also provides work for advertisers, models and many more. Magazines also profit from Fashion Week because of advertising not only
during Fashion Week but throughout the year as well. The models can make up $20,000 per show and a 20% commission to their agencies. Magazine
companies profit as well because of all the advertising, not just during Fashion Week but throughout the

Zara's Core Competencies
The global apparel market is a buyer–driven market. Along with the globalization and technology development, consumers are easier to access to
fashion. As a result, the customers are changing and the companies are evolving to deliver customers satisfaction. Zara, the most profitable brand of
Spain clothing retail group Inditex, has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the
fashion industry.
Zara's core competencies can be divided into four areas: process development, distribution, marketing and integrated business structure (referred to
Appendix 1). Zara's unique process development allowed Zara to produce in a shorter cycle time and more quickly response to the ... Show more
content on Helpwriting.net ...
Zara positioned its brand on the fashion–conscious market and offered fresh assortments of designer–style clothes and accessories with relatively low
prices. Zara had a cost advantage over other competitors due to its low advertising costs. Zara spent only 0.3% of revenue on the media advertising,
compared with other retailers. Zara promoted its brand by offering rapid changing product lines and creating customers' positive word of mouth that
resulted. In addition, to target at the ages between 18 and 34 with middle to middle–high income, Zara mainly relied on its attractive stores which
located in highly visible locations to project its image. Zara's frequent refurbishing of store, creative window display and varied staff uniforms also
allowed Zara to position its image in the elegant, high–end and fashion–driven market. However, Zara implemented a different positioning strategy for
Zara overseas. In contrast to Spain, where all of Zara's stores were company–owned, Zara used three different methods to enter into the international
markets: company–owned stores for high–profile countries, joint ventures for important countries where there were barriers to direct entry, and
franchises for small countries. This helped Zara reduce operational risks and gained a detailed insight into local demand. Although pricing was
market–based, prices in other countries were higher than in Spain, for example, 70% higher in Americas and 100% higher in Japan. The higher retail
prices

Revenue Model : How Will The Organization Earn Money?
Revenue Model (How will the organization earn money?) Inditex owns Zara among others. They demonstrated a strong first–quarter profit and revenue
growth across all of its major regions where they operate. From the stock market stance, their shares rose 5.5% in Madrid. Their strategy is that they
do not spend on too much doing extravagant ad campaigns. Rather they invest their resources on developing store campaigns, ensuring that they focus
on customers that they have a seamless experience shopping on their website and having a user friendly shopping experience. Besides, they have a lot
of control over the lifecycle of how they carry out every aspect of their production. For example, right from designing to manufacturing to distribution
and sale. This allows them to have significant advantage and position as they have end to end visibility and flexibility to quickly shift costs to adopt a
more cost– effective solution. This makes them more agile in their operations. An example would be how their in house approach allows them to
react quickly to changing trends. Apparently, they produce around 12,000 styles per year compared to the average in the retail industry of 3,000. It is
believed that a single piece of clothing can go from concept to shelf in less than a fortnight. Market Opportunity (What market space does the
organization intend to serve and how big is it? Who are the customer targets? What is the potential for financial gain?) Zara's target market is young,

Fashion Business In Africa
How To Start A Profitable Fashion Business In Africa
Fashion is one of the few business sectors that best resists bad economic times. Starting a fashion business in Africa is a sure bet to have a
profitable and successful venture. Dressing is one of the most basic and essential needs of Africans regardless of their social status or financial
situation. In fact, if you ask a large part of society if they want to get dresses or buy food, they would say that they prefer to go hungry rather than go
naked. That is why fashion moves so many billions every year in all parts of the Africa, and is an ideal venture to generate good income if you have a
taste for clothes. Here I am going to teach you how to start a profitable fashion business in Africa, and the key tips to become a successful clothing
brand in Africa.
1. Decide what kind of business you are going to put
Would you like it to be an online clothing store, a physical store in a downtown or shopping street, or perhaps you'd rather start with a franchise? This
is a decision that you must take according to your possibilities or the type of business you want to manage. But do not worry: it is not a decision that
you can later regret. Many entrepreneurs have started their business with a physical store, and then have it expanded with an online store; and many
people started a business on the Internet and then set up a physical business. But either way, you must decide what type of business to put first. An
online clothing store

Neoliberal Globalization And Canadian Sweatshops
This fashions study will define the economic problem of neoliberal globalization and the exploitation of child labor in Asian and Canadian
sweatshops. In the late 20th and early 21st century, the rise of neoliberal values has become part of the globalization of labor in the fashion sector of
the world economy. Neoliberal values often argue in favor of free market practices and "globalization", which lay the economic foundations for first
world transnational fashion corporations to hire child labor in Asian countries. These corporations often exploit children as workers with low wages and
contractual obligations with their parents that create abusive labor environment often called "sweatshops." These sweatshops are a critical commentary
on the ... Show more content on Helpwriting.net ...
More so, the scaling down of production trends to make these local production facilities much smaller, which eventually results in the formation of a
sweatshop style of production. For instance, the process of sewing a garment can be "subcontracted" to smaller facilities through a chain of production
methodology: "Sewing is contracted out to a network of subcontractors, called jobbers, who may use home–based workers or sweatshop operations to
minimize operating costs and maximize profit margins" (Ng 195). These working environments are important examples of how child labor can be
exploited in Canada, as well as in other nations that arte more exposed to the powerful financial controllers of transitional garment corporations. These
are important operational standards in the sweatshop, which further expose the problem of transnational policies that are supported by the free market
ideology of the neoliberal

Comparison Of Fashion In The 1960's
Trends today, are hardly ever completely new. More often than we may notice, we recycle trends and styles and then add our own modern turns. Even
though fashion and style in today's pop–culture is about individuality; we share several similarities with the fashion scene of the 1960's. Fashion took
a everlasting turn in the 1960's and some of our most iconic looks come from the decade.
Even though the 60's are best known as the decade for crazy experimentation; when it came to the world of fashion, there was a bit of slow change. As
the decade began nothing revolutionary had sparked from the previous years. The decade started off with classical, conservative and restrained styles.
Rolling into the mid–60's, looks became more long, slender and colors brightened, albeit still subtle. The British Invasion hit and for the first time in
decades London became the fashion capital of the world, not Paris. It wasn't until the late 60's struck that the fashion world exploded. Bright, swirling
colors, psychedelic tie–dies, long hair and beards were all the rage. Clothing became sleek and modern; the term of "unisex" also came about as
women's clothes became more masculine and men's clothing in turn more feminine. (RetroWaste)
For women, fashion in the beginning of the 60's hadn't changed much from the 50's. There was also hints of styles from the 1920's and 1930's.
However by 1963 small changes were becoming more noticable. Clothing seen on Audrey Hepburn in the film Breakfast At

Matthew Miller Analysis
The human body and its relationship with technology in the digital age that we live in, plays as the main inspirations for British designer Matthew
Miller. His work reflects a belief that fashion is essentially a product, just like anything else, that reflect simple manufacturing values. A graduate of
the Royal College of Art, Miller combines aspects of tailoring and casual wear to create delicate fusions that utilise contemporary fabrication
processes. His modern interpretation of classic tailoring combined with a desire to use particular materials offer a glimpse into his creative mind.
Miller's AW15 collection takes inspiration from a sequence of potential destruction and what "could have been"– looking at the 1990's generation and
attitudes... Show more content on Helpwriting.net ...
As the need to ensure collections can sell, there still needs to have identifiable traces representative of the designer. Miller knows this only too
well and has seen his creativity copied first hand. "I hear a lot of bollocks in the industry about this subject. Of course creativity and business can
exist together. The simple fact of the matter is we live in a very cut throat world and if you come up with a beautiful idea and fail to subsequently
commodify that idea, be assured there is a very long line of sharks/brands waiting to do it for you. I have people contacting me weekly with brands
copying archive products. There's actually a brand at the moment who've copied details of my SS15 presentation Introversion and released it this
week. It's insane. Creativity and business are not a choice in the age of the internet. Your creativity is your business and if you don't see that, someone
else

Art Students On Business Skills And Entrepreneurship
1. Introduction
This chapter describes the background, research purposes, problems, goals, and structure of this project in order to facilitate the reader in obtaining a
clearer understanding of this research in the forthcoming chapters.
1.1 Research Background
The background of this research is to understand and analyse the demands of the art students on business skills and entrepreneurship. London, as the
world 's fashion capital, is the best place to learn the arts and has many top art colleges (Fashion.telegraph.co.uk, 2015). This contributed to the fashion
industry having a large number of graduates and new resources each year. However, the high tuition fees are not making the fashion industry easily
accessible to all of the students. Among them, some of the art students who want to venture into it but there unable to meet the requirements on
business knowledge and experience(The Business of Fashion, 2015). Therefore, it's essential for students to have the necessary background knowledge
in business, in order for at students to expand their knowledge and understand, which will help them develop their personal career.
1.2 Research Aim, Questions and Objectives
This study's objective to understand the needs of art students. The main research question is concerned with the art student' profession, career planning
and entrepreneurship issues, to see whether or not they are feasible for the actual research process. In addition, the ultimate aim is to identify and

The Effect of Globalization on Fashion with Special...
ct Analyse the effect of 'Globalization' on fashion with special reference to the impact of
Japanese designs on the European scene.
The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines
the development of what has been termed as вЂћworld fashionвЂџ. Preferred garments of young people is quite often the same. A phenomenon made
possible by the exploitative mechanisms of globalization. The globalization of clothing manufacture, distribution, retailing online, and the global
commodity advertising of both designer and high street brands, has impacted significantly on fashion and the way the industry operates. Alternatively
the progress of the fashion ... Show more content on Helpwriting.net ...
A number of Japanese fashion brands are beginning to rival the popularity of
American and European brands, as a result of unique trends and cutting edge style.
It is the talent for producing such cutting edge and uniquely styled fashion of the Japanese designers that provided the inspiration for the вЂћcuteвЂџ
Riot Grrrl style in Britain during the
1990вЂџs. In an article by writer Sharon Kinsella (1997) titled вЂћThe Japanization of European youthвЂџ Kinsella recognises that childlike elements
from the Japanese designers began to emerge in the fashionвЂџs of the 1990вЂџs amongst the European consumers, as "they began to wear
вЂћcuteвЂџ baby doll dresses or old fashioned frilly frocks with Dr Martins". The вЂћRiot GrrrlвЂџ style also known as the grunge trend of the
1990вЂџs formed in Britain was directly and indirectly influenced by the Japanese вЂћcuteвЂџ culture, first created by Japanese designers in the
1980вЂџs, which saw the Kawaii style of adorable, innocent, simple, gentle, and child–like fashion dominate the Japanese popular culture of itвЂџs
time. This is a strong example of how globalization has allowed the designers of today to combine different elements of design, and trends from
different cultures globally, to produce new designs and trends that are more of a cutting edge style and uniqueness. "Japanese brands also made their
presence felt in the highend market, attempting to combine

H&M Entering Australia
Executive Summary
Table of Contents
Introduction –
Hennes and Mauritz (H&M) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (H&M, 2009).
As H&M continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide
H&M with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed.
1.0 – Country Analysis – Australia
For the purpose of this report H&M (Hennes & Mauritz) has chosen Australia as the foreign country in which they wish to enter and introduce their
products. Australia is the largest island, however, is also the... Show more content on Helpwriting.net ...
Therefore, for the purpose of this report, two specific market segments have been selected and profiled to provide an overview of which segments
H&M should specially target when launching in Melbourne.
3.1 – Profile One – Women 's outwear segment
The foremost market segment that H&M should target would be the women 's outerwear segment which includes all garments from tops to blouses to
jackets (REFERENCE). Main reason being, this market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure
XX), where women have traditionally been the dominate consumer in the clothing and footwear industry (REFERENCE). However, there appears to
be a new social trend where men are becoming more fashion–minded and are also looking for cheaper options (REFERENCE). In recent times, there
has been a change in preference for young women, where they do not only demand for high quality yet fashionable products, it must also be low
priced (REFERENCE). H&M should then be able to target this segment, as the company 's core concept coincides with this new trend. Where H&M
's women 's clothing are designed for women of all ages who are fashion minded, where its product line includes "everything from modern basics to
tailored classics, sportswear, maternity clothes and cutting–edge fashion." (H&M, 2008, pg. 17). However, for the purpose of this report and to make it
easier to target, the primary segment will be young women aged 18 to 24, while the

What Can Raise Awareness Of Sustainable Consumption Of...
Introduction:
Many consumers aren't educated on the importance of sustainability of clothing and textiles. The media mistakenly represents sustainability and the
influence it can have on the environment. This research paper will attempt to address the question of what could raise awareness of sustainable
consumption of textiles for college students. Consumers should all be aware of how they can conserve the environment by preserving clothing which is
a concept that many people have not acknowledged. This study is imperative to make this knowledgeable to pop culture and the developing generation
consumers to settle all perceptions of sustainability.
Sustainable fashion, also known as eco fashion, is the use of resources to construct fashion that is environmentally friendly. Sustainability in fashion is
important because the goal is to preserve the environment and help improve instead of taking away from it with harsh resources. The purpose of the
study was to examine the knowledge students have on sustainable fashions, in addition, examining how the awareness amongst peers and how the
globalization of the awareness can change the fashion industry as a whole.
Background:
Early endorsers of Sustainability deemed that increased globalization and association of the world's finances would automatically raise the economics'
well–being of all people in the world. An abundance of adopters began to have second thoughts after seeing the disarray caused by free trade
agreements,

Swot Analysis Of Zara
Zara is one of the most well–known international companies in the world. It is recognized for its high fashion, quality garments and affordable
prices. Zara's parent company is Inditex. "One of the world's largest distribution groups" (Zara, n.d). Zara offers fashionable designs for men, women
and children. Zara was opened in A CoruГ±a, Spain by Amancio Ortega and his partner Rosalia Mera in 1975. They wanted to name their store after
their favorite film Zorba the Greek. Since that name was already taken, they came up with a name that had similar letters. Zara was born and the brand
become a global phenomenon which is currently headquartered in Artexio, Spain. Their mission statement indicates that customers come first in their
business. ... Show more content on Helpwriting.net ...
Through their use of vertical integration Zara is able to meet consumer demands in a short period of time. This model describes their "fast– fashion"
where they make the majority of the clothing in Spain and Morocco. The garments are available in stores in just two weeks. Speed and efficiency
has helped Zara expand overseas and become a huge factor in their success. Zara's products are available to consumers at their retail stores as well as
online. The use of their vertical integration of designs, just–in–time manufacturing, delivery and sales create flexible structure for low inventory and
quick response from consumers changing demands.
Today's fashion market is highly competitive and companies need to always be up to date. Zara has many competitors such as H&M, Mango and
Gap. The successful concept of "Fast fashion" has created many retail stores to change their retail strategy but have not yet to compete with Zara
system. The United States of America is a diverse country located in North America bordered by the Atlantic Ocean on the east and Pacific Ocean on
the west. Its neighbor countries are Canada to the north and Mexico to the south. United states currency is in US dollars. The United States is a
capitalist country. The position of president, as the head of the government, is currently held by Donald J. Trump. The capital is in Washington D.C.
The population in the United States in 2016 was 323,127,513 with

Italy Swot Analysis
Introduction
1 Strength
Italy is situated is the center of the Mediterranean Sea. The main strength of geographical location is that Italy belongs to the coasts of four different
seas (Adriatic Sea, Ionian Sea, Tyrrhenian Sea and Ligurian Sea). There are two large mountain ranges inItaly: Alps and Apennines. It is a big plus for
tourism sector of the country. Tourism is one of the fastest growing and profitable sectors of the national economy. Italian climate is very different. It
is comfortable to travel to this country in every season. If it is summer you can relax in a seaside resorts or take a rest near different lakes. Also in
summer you can mountaineer. In winter it is possible to skiing. In autumn and spring you ... Show more content on Helpwriting.net ...
And now unemployment is growing too fast. The problem is that Italians tend to enter the work force at an older age. They take longer to find jobs
and tend not to leave those jobs once they have them. As a result of it, many Italians turn to more flexible but illegal work. Speaking about criminality,
it is necessary to say about Italian mafia. Based on the report of 2009 year, commissioned by Italy's parliamentary anti–mafia commission, it is
possible to say that now it is silently prospering, moving on from spectacular crimes and massacres to business and politics, with a prudent dose of
intimidation and violence in a bid to take over the fundamental role of the state. The highest concentration of people living under the shadow of the
mafia, 95.9%, was in the province of Agrigento in Sicily, followed by Naples, at 95%. (Tom Kington, guardian.co.uk, 2009). Now Italy has many
problems in economic sector. The first is that it has very high debt level. Because of it Italy now is in crisis situation. Also Italian living standards have
a considerable north–south divide. Italy suffers from structural weaknesses due to its geographical conformation and the lack of raw materials and
energy resources. The country has an inefficient state bureaucracy, low property rights protection and high levels of corruption, heavy taxation and
public spending that accounts for about half of

Jose Hendo Research Paper
This article by Colin Hancock and Heenali Patel, discusses how two women, Jose Hendo, Juliana Nasasira, and Isabella Asiimwe, are trying to
change Uganda's fashion industry by using tree bark as a role in their clothing making. These two women have used a fabric called bark cloth, which
came from Uganda's trees from over 600 years ago. Jose Hendo, upcoming designer, thought this was a great idea for her because she aimed to help in
bringing back this ancient material trend from many years ago. Although what these ladies are crafting are very beautiful fashion pieces, business is
going to be very harsh for them. Uganda is known as one of the poorest countries in the world. Therefore, people won't be very too excited of buying
clothing ... Show more content on Helpwriting.net ...
This is a very unique process of creating fashion. The use of tree bark goes way back until 600 years ago from an ancient culture. However, Uganda's
fashion industry struggles a lot because this unique clothing does come with a price. Many people who can actually afford these clothes are very rare
because Uganda's economy has very low income like many other countries in Africa. It also costs a lot of money to even produce the material because
you need workers to mass produce the items which leads to money. Isabella Asiimwe came up with the idea of using Facebook as a gateway to
expanding the tree bark material styled clothing. This idea could help Isabella expand her profits throughout not only Africa but maybe through
Milan, the fashion capital of the world. This is a very interesting topic because fashion is always known as cotton, polyester, and many synthetic
materials. Bark cloth is such a cultural material to use because you know it's handmade and worth more because of its sense of being made by a
natural resource. Therefore, many others will come to buy this product because now a days, people are starting to get interested in the handmade
things. I strongly believe this is a very good step in helping to boost Uganda's fashion industry and maybe their economy in the soon

Tokyo Fashion Corporation At Yahoo ! Shopping
Tokyo Fashion Corporation (Tokyo or the Company), one of the most famous online female apparel retailing companies in Taiwan, was founded by a
young couple: Mayuki Chou and Ying–Tai Cheng in 2004. Before Mayuki Chou decided to set up the company, she just sold her second–hand clothes
on the Internet. However, by her excellent sensitivity to fashion, lots of buyers enquired her about how to choose and match clothes for themselves. She
had been considering the possibility of succeed if she did the business about selling attractive, highly fashionable but cheaper clothes to girls through the
online platform, such as Yahoo! Shopping. After deciding, this young couple invested approximate 1,000 pounds as capital to found Tokyo Fashion...
Show more content on Helpwriting.net ...
Firms in the Taiwanese female apparel industry normally purchase their inventories from these three places: Chinese ready–made clothes factories,
Wufenpu , and Dongdaemun . However, the unstable clothes supply from Wufenpu and Dongdaemun made Mayuki Chou and Ying
–Tai Cheng decide
to find reliable outsourcing producers in China. Therefore, they built an office in China to inspect the quality of products, receive commodities, and
send goods back to Taiwan.
OPERATIONAL PROCESS Of TOKYO FASHION CORPORATION
According to Christopher et al. (2004), the main features of fashion industry include very short product life cycle, high volatility, low predictability, and
high impulse purchasing. As a result, it is crucial that how a fashion company could quickly respond to market demand and incorporate consumers'
preference into its products (Christopher et al., 2004). In order to maintain its leadership position in the market, the Company's strategies focuses on
these parts (Tokyo Fashion Corporation Official Website: http://www.tokichoi.com.tw/subTP.aspx?p=about):
a.cheaper and affordable prices,
b.short production and distribution time ( the Company emphasises each order would be delivered no more than three days after paying),
c.convenience of return,
d.customised dress–up service,
e.variety, and
f.highly fashionable design ( the Company produces and launches over one hundred new types of products to its

The Mall Severgnini
In this section Severgnini is discussing "The Mall". A place he describes as the shopping center, or outlet– all has the same name and meaning in both
Italian and American culture but the function and connotation that the word takes means two completed different things. Italians enjoy the mall
experience and the idea of shopping, whereas Americans look at it as almost a game or a mission to be attacked and accomplished. Italians are
passionate about what they wear and they do so effortlessly. One of the differences between thefashion in Italy and the United States is that Italy is
home to the fashion capital, Milan. I was told by almost everyone when I told them I was studying abroad to ditch the Nike shorts and college t–shirts.
Friends

The Impact Of Fashion On Consumer 's Choices Of Many...
Abstract "The best supply chains aren't just fast and cost effective, they are also agile and adaptable and they ensure that all their companies interests
stay aligned."– Hall L Lee
The turbulent and highly unpredictable market in the fashion industry creates hasty changes in consumer demands. Many products and services are
assumed to have life cycle, perhaps none have more diverse cycles than Fashion. Fashions are, by definition, temporary cyclical phenomena adopted by
consumers for a particular time and situation. The phenomenon of fashion invades consumer's choices of many products and services. The triumph of
fast fashion to a great extent depends on identifying a trend quickly and translating it into the market before the trend is over.
Fashion industry is tantamount with swift change and as a result, commercial success/failure in the markets is mostly dogged by the organizations
flexibility and responsiveness. Responsiveness is characterised by short time to market, the aptitude to scale up and down quickly and the rapid
amalgamation of consumer preferences into the design process.
This case study focuses on the successful supply chain of Fabindia and its manufacturing, how will it impact the Fashion sustainability. Thorough
research has been done before the proposal on the company and its successful strategies.
Introduction
Fast fashion defined as a business strategy that aims to decrease the buying process and

Research Paper On The French Revolution
France is one of the biggest fashion capitals of the world. French fashion is still a big part of the clothing industry today, with brands like Chanel,
Dior, etc. The French Revolution was a big thing that happened in France and it caused a lot of problems such as the end of the monarchy and many
wars. The French Revolution started in 1789 and ended in 1799 when Napoleon Bonaparte took power.
The different variations of French fashion include the different eras of fashion. Early 17th century fashion consisted of men wearing doublets while
women wore tight bodices with rigid padding and long, full skirts with the help of hoops. The late 17th century fashion consisted of more freedom and
movement with higher lengths in skirts and

Roberto Cavalli Articles
Article no 1
Name of the article: Roberto Cavalli revamps youthful line at Milan Fashion week
Article of: Reuters
Link: http://news.yahoo.com/roberto–cavalli–revamps–youthful–line–milan–fashion–week–203005899.html
Roberto Cavalli has for his new collection for autumn/winter this year reinvented prints and shapes to give new energy in his youthful line in an
attempt to flirt with the new generation of globe–trotters. Other designers participating at the Milan fashion week presented more outgoing and daring
collections on the second day of 2013–14 autumn and winter shows, as a reaction on the political and economic situation in Italy.
With this collection Cavalli wanted to show the world that he is back, and he found inspiration for ... Show more content on Helpwriting.net ...
Through time he has always been an early user of new technology and use of digital imaging for his prints. For the fall collection of 2013 he has
tried another approach, craving for a more handcrafted approach to his work and he is now focusing his work on the drawing board and the painterВґs
easel. For this collection he is using artwork of sixteenth–century leaders as Rubens and Caravaggio as a springboard.
He created a series of floral and baroque tableaux that were woven into the collection. The motifs that he used in the new collection was often made
by hand, and the people sitting in the front row was able to see and trace the colorful brushstrokes painted on the clothes. Other patterns was fixed on
/into the fabrics in more tactile was, for example the two devorГЁ velvet tuxedo suits. ( see pic)
Cavalli is just one of many designers this season that is using the idea of modern armor. Together with local centuries–old Florentine ateliers he putted
his ideas into action. He incorporated leather and fur into a complex chain mail on his models wearing sparkling black mini–dresses. Based on what his
hade made so far he is definitely going on the darker mood but he is combining the dark mood with a romantic feeling.
Article no 3
Name of the article: Shop talk: Roberto Cavalli for target
Date: 2012–30–10
Article of: Emma Ciufo
Link:

Ethics And Ethics In The Ethical Fashion Industry
Haug & Busch (2016) presented the model that explains the focus should be on "ethical consumer" in the context of fashion and the consumer is the
victim. Ethical fashion should be ecologically friendly and ought to relate to working conditions throughout the entire supply chain, and the
environmental footprint of the fashion production process. Literature provides the simplistic view on fashion actors ethics and responsibility. To
provide a clari–on picture of the ethical fashion status one should identify the relevant actors and their cumulative influences. The application of
informing system of EFSW transdisciplinarity, as shown in the figure 5, the stakeholder actors are the backbone of the fashion industry, they have the
power and should take the responsibility for transforming the fashion industry to ethical and fashionable. There is an increased focus on making ethical
products fashionable to solve the social and ecological aspects of the fashion industry as demonstrated by the cases (Cicret, OMsignal, Ringly &
Beddit) presented in this study. ... Show more content on Helpwriting.net ...
(ii) supplier regulators define laws and regulations for the production area in focus, (iii) consumers of the fashion industry, (iv) mediators those who are
involved magazines, news media, forums, activist organiza–tions, etc. (v) designers of the fashion wearables, (vi) creators those who create value for
the fashion wearable, (vii) marketers promote advertising for selling, (viii) producers make the decisions on which fashion items to produce, and how
to produce them,(x) suppliers those who produce item materials (xi) workers employed by the

Clothing Is Essential For All Members Of The Uk
Clothing is essential for all members of the UK population, which creates a constant demand for clothing to be retailed in the UK. London is a
leading fashion industries in the world, which makes fashion and clothing a key trend for English consumers with the UK being a fashion capital,
London, tourists from all over the world visit the UK specifically for its clothing retailers; which has allowed the market to continuously do well.
Consumers in Britain require different types of garments for various occasions, for example job related attire, gym attire and special occasions, the
market has a wide range of segmentations for different trends and faces a constant demand for new products especially as consumers change fashion
through seasonal ... Show more content on Helpwriting.net ...
Leading retail stores such as Topshop have already begun on using this new technology to gain more in store customers "as they screened its Topshop
Unique catwalk show at the Oxford Circus flagship store. The store featured a vending machine that dispensed free beauty gifts. All customers had to
do is tweet to @Topshop using #topshoptreats and the machine dispensed their free gift.'' (Retail Innovation from London Fashion Week)
The ongoing rollout of Internet access and social media networking is providing clothing retailers with new means of targeting and selling to
consumers.вЂЁThe popularity of British brands is giving UK clothing retailers a base from which to launch into new international markets.вЂЁAs
male fashion becomes more popular, retailers have the potential to tap into this currently underdeveloped market.вЂЁRetailers can benefit from
participating in discounting days, such as Black Friday, as a means to encourage a surge in spending among shoppers.
As online retailers are increasingly emerging offering more convenient of click–and– collect and home–delivery services, the physical retailers on the
high street are in danger of becoming irrelevant in the changing marketplace. Heavy discounting days, such as Black Friday and Cyber Monday, are
squeezing the profit margins of retailers and

Economics and Zara
Case Analysis of ZARA: Fast Fashion
Challenges
a. Limitations of Vertical Integration
Vertical integration, a distinctive feature of Zara's business model, has allowed the company to successfully develop a strong merchandising strategy.
This strategy has led Zara to create a climate of scarcity and opportunity as well as a fast–fashion system. However, Zara's strategy creates some
weaknesses. Their vertical integration has more advantages than drawbacks but it is important to recognize its limitations. Vertical integration often
leads to the inability to acquire economies of scale, which means Zara cannot gain the advantages of producing large quantities of goods for a
discounted rate. Higher costs are then incurred for the Inditex ... Show more content on Helpwriting.net ...
The close proximity of the distribution center to the American market will allow Zara to effectively interpret the particular American fashion.
The increased cost of product variety will increase cost due to possible changeover of production techniques to create different apparel lines but this
cost is warranted since the monetary gain is much greater than the cost. Central distribution centers, however, will help cut some the cost of quick, high
fashion since it can help streamline some of the processes and techniques used to create different apparel as they vary from country to country.
Implementations
To expand globally, Zara should focus on one country at a time. Our team concludes that United States should be Zara's current focus on international
expansion. United States is an open trade market with well formed trade regulations. This provides a safer business environment as compared to Asia
countries. During the globalization process, Zara should maintain short lead time, quick inventory turnover, leading fashion brand and low advertising
cost as its competitive advantage. Regional distribution center, vertical integration, outsourcing, eye–catching window displays are the key elements for
Zara to continue to re–invent and innovate themselves to stay fresh in the apparel industry. Below you may find the implementation details for United
States region:
Retail – In the short run, invest in prime locations in major

Swot Analysis Of Ted Baker Plc
TED BAKER PLC
10–K ANALYSIS
Accounting 2 Fall2014
Name: FATHIA Yoshianna Sasmitaningtyas
ID Number: 12413046
Introduction
Ted Baker Plc. (LSE: TED) is a United Kingdom–based brand that established in 1988 and become a public company in 1997, by its founder and
CEO, Raymond S Kelvin. Started in 1987 from ideas during his hobby, fishing, to a global brand that ranges from quirky, yet provide detailed style of
menswear, womenswear, as well as childrenswear and a grooming place in the heart of London. In the same year as the company established, not only
in the original place, Glasgow, it also opened their store in Cambridge, Manchester, Nottingham and Sheffield. In 1994, the company created three
channels of distribution. Ted Baker ... Show more content on Helpwriting.net ...
According to Brenzel (2014), fashion–related business in 2014 mainly used social media as part of marketing strategies. Ted Baker already steps ahead
of time by partnering up with Microsoft to support their e–commerce platform and accommodate the change in industry outlook for future growth. On
the other hand, Ted Baker needs to create more brand awareness on new market and in addition, to deal with possible obstacles in the future, the brand
has invested in development of human capital and resources.
Ted Baker will open new negotiations with the bank even though there are no written agreements on this matter due to exposure to financial risk such
as liquidity, transaction and market risk. Ted Baker satisfies its daily working capital through borrowing facility that will due in 1 March 2015. Ted
Baker also shown that the company has sufficient amount of financial resources in company's financial prediction and

merchandise policy
Fashion Merchandising
Assignment on
Store Merchandising Policy for CHERMAS
INDEX
I. Introduction
II. Assortment of Merchandise
III. Store merchandising policy
Price Range
Quality Standards
Fashion Leadership
Maintenance of basic stock
Exclusivity
INTRODUCTION
Chermas has its apparel manufacturing unit located in Apparel Export Park at Gundlapochampally, near Hyderabad. CHERMA'S was started as a
small 350 sq.ft. retail outlet on ... Show more content on Helpwriting.net ...
Girls:
Frocks, Midis, Tops, Blouses, Nighties, Night Suits, Lingerie, Salwar–Kameez, Three–piece Suits, Lacha Suits, Ghagra Cholis, Skirts, Capris, Parallel
Sets, Tights, Stretch Jeans, Cycling Shorts, Pants, Hipsters, Kaftans, Swim Suits, Sportswear, School Uniforms, Dress Material.
Price Range: 499–1500
It also has a section for toys and stationary.

Jewellery
The store also has a wide range of pearl jewellery Necklaces, Earrings, Pendants etc.
Footwear
Price range 599–1799 depending on the brand.
Footwear brands:
Puma
Adidas
F Sports
Duke
Reebok
Columbus
FILA
Woodland
Hitz
Lee Cooper
Sparx
Apart from that they also have a lot of other merchandise like wallets, bags, belts, underwear etc.
QUALITY STANDARDS
The brand never compromise with the quality of their products. Quality has always been the backbone of chermas. Company gives the quality of
International standard, result in exporting to major fashion Capitals like U.K., France, Italy, etc
The store gets most of its merchandise from its own production unit right outside Hyderabad; however some of the merchandise also comes from
Deepak Garments and Garden Garments which are local distributors.
Chermas stores caters to families and it has a wide product needs to meet requirements of any age group. However, majority of shoppers are low to
middle income level and

Giorgio Armani Research Paper
Have you heard of Gucci, Versace, or Armani? Do you know what they have in common. Italy is one of the fashion capitals of the world. Italy is one
of the fashion capitals of the world. They have famous designers such as Giorgio Armani, Guccio Gucci, and Gianni Versace. Guccio Gucci is a world
wide famous fashion designer he is know for his shoes. Giorgio Armani is known for his suits. Gianni Versace is famous for his dress. All of these
fashion designers have worked with famous celebrities. All of the fashion designers were all born is famous cities in Italy. All of these fashion designers
have been running their companies for ages. Italy is one of the fashion capitals of the world. Italy has played a huge part in the world fashion industry ...
Show more content on Helpwriting.net ...
Very interesting background and history. Fashion designer Gianni Versace was born on December 2, 1946, in Reggio di Calabria, Italy
(Biography.com). He was raiders in the world of design, learning his trade at the hands of a mother who ran her own dressmaking business. Versace
went to work for his mother after completing college (Biography.com). A designer to celebrities and royalty such as Princess Diana, Versace is
remembered for bringing vitality and art to an industry considered out of touch with street culture (biography.com). A remembership for Versace a lot
of companies tired to put his clothes in the Metropolitan Museum of Arts (biography.com). Versace's work was honored by a posthumous
retrospective held from December 1997 to March 1998 at the costume Institute of the Metropolitan Museum of Art in New York City. After his death,
his sister took over as head designer for the Versace label (Britannica.com). When Gianni went for his final fateful walk in South Beach to buy Italian
newspapers in New Cafe, despite the fact he was already a fashion legend, there was no bodyguard (Telegraph.co.uk). Versace was murdered in his
house in Miami on July 15, 1997 from a gunman named Andrew Cunanan (biography.com). Gianni Versace has many struggles and accomplishments in
his

The Influence of Western Fashion to Japanese Fashion
What is the influence of Western fashion to Japanese fashion? Submitted by: Nicole Marie~Madeleine C. Alberto III–Kagitingan General Description
of the Study Japanese fashion is one of the most remarkable things about Japan. It is another dimension in itself, complete with subcultures such as the
Gothic Lolita and Kogals. Many people are intrigued by how Japanese fashion developed and people all over the world try to dress up like the
Japanese because in Japan, there is no such as thing as conformity. Everyone has their own distinct style that sets them apart from others, no matter
what subculture they belong to. People all over the world consider Tokyo as one of the fashion capitals of the world. When people discuss... Show more
content on Helpwriting.net ...
Western clothing for women truly made its mark in Japan after World War II. The women began wearing Western
–style dresses, because they were less
expensive and easier to care for than kimonos (The World Book Encyclopedia [J], 48) Western Clothing in Japan Here is how Western fashion has
dominated Japan: Men usually wear Western–style suits for work and out on the street. They also wear Western clothes when going out or relaxing at
home Fashion–conscious teenage girls are fond of wearing pink and other super–feminine clothes whereas older women, being brought in the
workforce during the peak of Japan's bubble economy during the 1980's, have become fond of luxury designer items and high fashion, which can
sometimes be noted through the suits they wear for work. Women who have high positions in global corporations usually wear designer suits, the
designer usually being either European or American. Japanese children in the city, whose parents also wear Western clothes, wear Western clothes as
well. They wear what normal American children wear such as jeans, sweaters, etc. The elders still prefer to wear the kimono in order to preserve
tradition but more often than not, they opt to wear Western clothes because it takes less of a hassle to put on Note: Although majority of Japan's
population have started wearing Western clothing, many people in rural areas still wear kimonos every

The Impact Of Fashion On Consumer 's Choices Of Many...
Abstract "The finest supply chains aren't just swift and cost effective, they are also agile and flexible and they ensure that all their companies interests
stay aligned."– Hall L Lee
The turbulent and highly unpredictable market in the fashion industry creates hasty changes in consumer demands. Many products and services are
assumed to have life cycle, perhaps none have more diverse cycles than Fashion. Fashions are, by definition, temporary cyclical phenomena adopted by
consumers for a particular time and situation. The phenomenon of fashion invades consumer's choices of many products and services. The triumph of
fast fashion to a great extent depends on identifying a trend quickly and translating it into the market before the trend is ... Show more content on
Helpwriting.net ...
As cost is the most significant factor to be taken into thought in the production process many companies take advantage of offshore outsourcing by
collaboration or manufacture their products overseas to get a lower price (Matilla, 2002).
Fast Fashion industry is perhaps one of the most demanding challenges for industrial logistic management. According to (Christopher, 2004) there is an
increasing propensity to get products and materials from other countries. This global outsourcing may consequence in longer lead times despite the low
labour cost. Keeping track of this enormously fast and cut–throat world of fashion industry has never been trouble–free.
Background
"The Factors of Fashion Markets"
Following are the characteristics of fashion industry
1. Short life cycle: The product generally has a short life–expectancy. It is designed to capture the mood of the moment during the season sales.
2. High volatility: Consumer demand is known as barely ever steady or straight and possibly influenced by constantly changing factors such as
weather, films, pop stars, or well known sports stars.
3. Low predictability: Due to the high level of volatility and the unstable nature of fashion goods, it is enormously difficult to predict the total demand
perfectly correctly by itself on a week–by–week or item–by–item basis.
4. High Impulse purchase: Many buying decisions by consumers for these products are made at the point of

What Is H & S Five Forces Model
Terms of Reference
H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which
believes that it should offer to its customers fashion and quality at the best price.
The aim of this report is to assess H&M's company organizational culture as well as the core competencies and capabilities of the company; and how it
has used these to attain the position at which it is at today in the fashion and apparel industry.
The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development,
product development as well as market penetration.
The Threat of New Entrants within the Apparel Industry
Porter's five forces model seeks to portray how attractive an industry ... Show more content on Helpwriting.net ...
This threat is the force of the model which would shape the competitive nature of the fashion and apparel industry.
The fashion and apparel industry is one of high profits and this is why it has attracted many competitors. Since there is a slow growth increase within
the industry this has increased the competition and this has caused an increase in the amount of competitors especially quite a bit of small entrants
within the industry. New potential entrants wishing to enter the industry can have an adverse effect on the existing competitors within the industry
which cause issues with the competitive side of the apparel industry.
The cost to enter the apparel and fashion industry does not require a large amount f capital by new entrants; costs may end up being high due to the
economies of scale. Hence why because of the overpowering demand of products, the economies of scale cannot be attained by competitors looking to
enter the industry and they are most likely to face considerable

How Did Gianni Versace Impact The Fashion Industry
Sarah Gibson James Clark Honors English 9 December 13, 2017
Gianni Versace research paper
When thinking of influential figures of history, you may not immediately think of how much influence fashion had on the world but it often had as
many implications as any other subject. A leading figure in thefashion movement was Gianni Versace who effectively begun a whole new style of dress
and attire after making a name for himself. Gianni Versace then changed the fashion industry by his unique and remarkable designs therefore impacting
today's fashion. Even while in death he continued his legacy as it still impacted the industry.
Gianni Versace first started designing clothes when he was twenty two. He was hired by a local... Show more content on Helpwriting.net ...
He then decided to stay independent, also becoming one of the few large labels in control of the entire product cycle, from design to retailing. In
1982 Versace won a series of awards for the best fashion designer of the 1982–83 fall and winter collection for women. His fall and winter collection
included his now famous metal dresses that he was inspired with in London in 1980 by the punk fashions he saw during that time. In order to develop
the mesh material he worked with German engineers and in later collections made his metal dresses in varieties of different bright colors. Within the
same year he started designing costumes for the ballet "Josephslegende" and collaborating with a well known opera house called Teatro alla Scala.
Versace had felt that his action and involvement with costume designs had given his clothings a new and fresh attitude. In this line ofclothing that he
created it displayed the clothes needed for dance and demonstrated free movement for the dancers. He continually created and showed off many of
his designs in many more famous ballet and operas. Later on in 1989 Versace conveyed a new line called "Versus" which was a line reaching out
towards young people which expressed an alternative to ordinary and standard ways of

How Elizabethan Fashion Has Influenced the Modern Day...
"Every generation laughs at the old fashions, but follows religiously the new." (Fashion Quotes 1) The words once spoken by Henry David Thoreau
are politically correct. People often look at Elizabethan's choice of fashion and ridicule everything about it from the hair, down to the stockings. As it
appears, fashion has always been a broad topic of discussion in the world. Whether it is NY Fashion Week or a Macy's fashion show, fashion is
something that has always been an eye catcher. Fashion has been around for many years, and whether we know it or not, Elizabethan fashion has
influenced the way modern fashion is today.
Elizabethan women dressed reasonably different than we do today. Women often wore many layers. The first layer would... Show more content on
Helpwriting.net ...
Women often times wore gloves made of cherverill, silk and velvet. The Elizabethan time period was known for their exquisite sense of fashion.
(Women's Fashion 1) Although Elizabethan fashion had multiple tricks of the trade, modern day fashion has only few tricks worth sharing. Modern
day fashion is a more carefree approach. There aren't usually any rules when it comes what to wear, and women are granted the freedom to choose
what they would prefer to wear. Women generally enjoy this aspect of society, since many things are still controlled. Unlike the Elizabethan women,
modern women prefer to wear jeans on an average day. T–shirts with fun, different sayings on them are often times paired with jeans. Some women
even prefer to wear men's clothing, such as jeans and loafers. Most women often wear shirts that show a little more cleavage than what would be
seen as appropriate in Elizabethan times, as seen in Figure two. (Modern day 1) Commonly, women are classified by what sort of brands they wear,
or what type of style they have, like the Elizabethans. Elizabethan fashion influenced the modern day fashion world in many aspects. In Elizabethan
times, fashion was often used to show status in society, and was very important to women. Fashion today can be compared to the same aspects.
Women wear different brands or types of clothing to show status or capital. Although women don't wear as many layers of dress clothing, women often
are

Swot, Organisation Strategies of Sportsgirl
Good morning ladies and gentlemen! First and foremost we wish to welcome you into the auditorium of modern fashion. For those of you, who may
not know me, my name is XXXX , the national supervisor for Sportsgirl, and to my left is my partner Mr XXXX. We have gathered here today to
present to you a SWOT analysis, organizational strategies, and the vision and mission statement of Sports girl.
We live in the generation offashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to
expect a huge splash from Sportsgirl at the Melbourne L'Oreal Fashion Festival, and 2005 set a new benchmark. Ideally, the business will come to the
customer by promoting their brand through the launches ... Show more content on Helpwriting.net ...
With a growing concern, Sportsgirl faces a lot competition. The main issue that is being discussed for the weaknesses, are whether or not Sportsgirl
can keep up with the ever growing demands the customer and keeping up to date with fashion.As with strengths in a business comes a variety of
weakness, which include;
A lot of competition. Such fashion stores as Dotti, Tempt, Valleygirl, Wish etc are proving to be very competitive as they offer similar clothes and
market at the exact target audience.
Competition that offers similar products
Prices with fashion
Keeping up with fashion
Providing what customers want
Limited range of clothing
Suitable for limited age group
No establishment in America (Major clothing country)
Limited to only a few 1st and 2nd World Countries
Unable to fully understand what their customers look for
Differentiating between wants and needs
With a booming business like Sportsgirl, it has all the opportunities to expand outside the reaches of Australasia to their friendly cohort in the United
States of America and Europe. The US and Europe alike have a strong and positive reputation to be some of best fashion capitals in the world. There
is a lot of money being made in both the fashion and beauty markets, majorly for women. Perhaps,

Retail Is A Fast Paced Environment
Retail is a fast–paced environment that is always changing and adapting to new trends and styles. This is why we see "fast fashion" stores such as
H&M, Gap, Zara, Forever 21 and Uniqlo, cycling through the clothing they have in their stores very quickly. Because of the constant change in fashion
trends, such stores are in an extremely competitive battle to be the most successful in their field.
Competitiveness in this industry is broken down into five forces, a theory invented by acclaimed Harvard business professor Michael Porter. First is
the threat of new entrants, which is a high threat considering that anyone can make a brand and try to enter the industry. But, as for "fast fashion" stores
this is a low threat because unless someone was to enter the industry with a huge amount of capital, there is no possible way they could even come
close to the magnitude of already established stores. So, given these circumstances I would say the overall threat level is a medium, and this level
is going to stay the same. The next force is power of suppliers. This is a low risk because of the abundance of global raw material suppliers and the
purchase of materials with low levels of differentiation in terms of price and quality. Most of these companies control their suppliers as well, so that
in it self makes the power of the suppliers almost none existent. The only time where the supplier could put the company at risk is if the quality of the
products is subpar to expectation, and

Zara Fast Fashion
1– With which of the international competitors listed in the case is it most interesting to compare Inditex's financial results? Why? What do
comparisons indicate about Inditex's relative operating economics? Its relative capital efficiency? Note that while the electronic version of Exhibit 6
automates some of the comparisons, you will probably want to dig further into them.
Background: Inditex is an international fashion retailer that designed, manufactured and sold apparel, footwear, and accessories for women, men, and
children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall
structure that also included six business support areas and nine corporate ... Show more content on Helpwriting.net ...
The geographical close network by keeping the production close to the headquarters in Europe and keeping the whole team working in the same
building might also lead to reduction of the lead–time. Making collaborating and meeting less time taking. In addition, they have carefully integrated a
good IT– structure. Further, by owning a big part of the facilities they are able to have better control of the production and are always able to
reschedule each factories production plan to concentrate on that part of the collection that is most important at that moment.
In the fashion industry the customer's demand changes rapidly, and what the customers finds fashionable today might be impossible to sell tomorrow.
Therefore, to base the future revenue on always offering fashionable clothes depends on good predictions of customers future preferences. The chance
for a miss prediction is quite big and knowing that there is a chance of ending up selling the whole collection on discount, or not be able to sell it at
all, the prediction of the next fashion has to be prepared carefully.
Zara's short lead–time gives a higher chance for a more accurate predicting the next fashion. This makes them able to meet the customers demand and
offer a higher level of fashionable clothes in their

Fashion Marketing Statement
STATEMENT OF PURPOSE
Thinking in an unusual way has always created my most successful ideas and I know that this will add to my advantage when studying Fashion
Marketing. Part of being a conscious human being, is having an intention. And if you put an intention into whatever you think to do, it's definitely
going to be more satisfying in the end. This motto has helped me my targets and achieve them so far in my career. I am blown away with the way the
Fashion Marketing industry has such a strong influence over society's choice of styling, and how it can influence current and future trends through
different ways and I am curious with the marketing strategies and what motivates the consumer to buy a fashion product. I want to study Fashion
marketing because I wanted to learn know more about the business side of Fashion. The opportunity of combining my interest in fashion products
with marketing skills really excites me. To gain more personal and communication skills to be successful in this ever increasing competition of the
global environment. A deep understanding of the products and consumers desires is necessary in order to promote the products effectively and also
gain access to the problem faced by companies in the real world. Also to learn more about the marketing side of fashion and the consumer–led practices
on the ... Show more content on Helpwriting.net ...
Because I aspire to become a professional in fashion marketing, the decision to pursue a master's degree in the UK was a natural choice. London is
very fast paced and is also considered as a fashion capital among other top cities in the world and it is also the hub of all business markets. In my
country, the fashion marketing field is still in its early stage of development, and the academic programs are equally

Marketing Mix for Local Clothing Store

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Marketing Mix for Local Clothing Store