April 2019 Social Media Marketing Academy | Part 2: Join the Conversation About Your Business on Nextdoor
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You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Part 2: Join the Conversation About Your Business on Nextdoor (23:56) Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors...have you been recommended? We'll show you how to join the conversation about your business and become a Nextdoor favorite.
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April 2019 Social Media Marketing Academy | Part 2: Join the Conversation About Your Business on Nextdoor
- 1. 1SurefireLocal.com The Home Contractor’s Ultimate Social Media Academy 12 PM Facebook 12:30 PM Nextdoor 1 PM Houzz 1:30 PM Google & YouTube The Home Contractor’s Ultimate Social Media Academy
- 2. 2SurefireLocal.com Session Leader Shashi Bellamkonda Chief Marketing Officer
- 3. 3SurefireLocal.com Nextdoor Nextdoor is the private social network for the neighborhood
- 4. 4SurefireLocal.com Houston neighbors turn to Nextdoor as a lifeline in wake of Hurricane Harvey San Diego neighbor brings the local community together with innovative supper club Julia Roberts is reunited with her chocolate lab, Major thanks to Nextdoor neighbors Nextdoor is helps create stronger, more connected neighborhoods
- 5. 5SurefireLocal.com Safe Real names and address verification; no public access Local Discrete neighborhood boundaries; map-based UI Valuable Recommendations, classifieds, events, crime/safety, and more Real people, real addresses, real impact
- 6. 6SurefireLocal.com launched neighborhoods 190,000+ of U.S. neighborhoods +87% Adopted by over 80% of U.S. neighborhoods
- 8. 8SurefireLocal.com Meet your neighbors Borrow a ladder Organize a block party Discover a handyman Receive an urgent alert Find your lost pet Neighborhood watch USEFUL ESSENTIAL
- 9. 9SurefireLocal.com Classifieds 32% Recommendations 24% Free Items 8% Crime & Safety 10% News & Info 10% Lost & Found 9% Events 7%
- 10. 10SurefireLocal.com of members have been influenced by a neighbor recommendation of all Nextdoor posts are neighbor recommendations of members have shared recommendations with neighbors 24% 67% 80%
- 12. 12SurefireLocal.com LISTS OF TOP BUSINESSES HEART IN NAVIGATION LINK TO WINNERS LIST
- 14. 14SurefireLocal.com Build local reputation Be part of the neighborhood conversation Tap into the neighborhood Reach verified residents on the only social network for the neighborhood Access to a desirable audience Grow new business using trusted neighbor referrals
- 16. 16SurefireLocal.com Business Page Inform members of the services you offer and ensure your page accurately reflects your message Grow your local reputation with each and every member recommendation you receive Read, respond and thank your neighbors for recommending your business Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood. Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood.
- 17. 17SurefireLocal.com Visit nextdoor.com/create-business, choose to claim as an “Individual” and click on “Continue” 1 Add your full name, phone number and address. Input your service in the “service category” field 2 Add a clear headshot and a warm greeting message and click “Continue” 3 1 2 3
- 18. 18SurefireLocal.com Photo Choose a high res, 512x512 pixel headshot for your avatar Greeting message Add a greeting message that is both personable and approachable while including your professional qualifications. Don’t try to sell people anything. Just be honest and explain what makes you unique as a service provider. Address Include your company’s address Contact information Provide your phone number and website. Be sure to fill out each field as every customer has their own preferred method of communicationRecommendations Ask past and present clients to give you recommendations to build up your reputation. All recommendations are locally scoped and highlighted here Office hours Enter in your hours of availability Name Add your full name but no need to include your job title or anything else Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood.
- 19. 19SurefireLocal.com Ask your network to recommend you today Click on one of the 4 buttons to share your business’s Local Page Click on the “Email” button and select your email provider for a pre-populated email Click on the “Share” button and select where to post on FB in the drop-down menu Click on the “Twitter” button for a pre-populated Tweet to share to your Followers Click on the “Copy Link” button and share through to a channel of your choosing (e.g. text)
- 21. 21SurefireLocal.com Business-related inquiries Neighbors may have questions about the local market, your services, or seek recommendations for other related services. Respond to all questions within 12 hours to ensure a great customer experience.
- 23. 23SurefireLocal.com Raise your local profile by sharing offers with residents closest to your business Generate word of mouth with posts designed to spark conversation Drive new business from neighbors actively seeking local products & services
- 24. 24SurefireLocal.com Takeaways About Nextdoor ● Claim your business profile; set it up ● Engage in conversations ● Share helpful tips