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How Optimizely
Onboards New Users
Clean page with Highlight CTA and
it attract our mind
With the main heading, we are
getting. They help to serve
better software, products and
growth.
But How?
We find a sexy word “FREE
ACCOUNT”
Let’s click on “CREATE FREE
ACCOUNT”
It open with popup without loading another
page. Great Point!
One more time ‘free’ word. This time “free
Optimizely Rollouts account”
They are asking only two details for new account.
Mean, low load of filling form.
Let’s fill form and start with email address
When I start filling the form, I got newsletter subscribe option.
Nice place for newsletter subscriber as others do.
Let’s fill country option
Let’s Get Started
Now, they are asking some personal information
Wait, I think I shared
country information in
first step. But again
on this time. Oh God!
Start with Name
Now, last name
Department
Role
Country
Again asking for news &
updates. This time I don’t
want to say because I did it
before I don’t know why are
they asking same question
again and again.
Let’s go for click on save
We completed signing up forms and now we are in.

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How Optimizely Onboards New Users