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This presentation shows how to setup and use the Vertuso email marketing system.

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  1. 1. Using <ul><li>You need to get your sales message in front of your prospect multiple times.
  2. 2. Print is too expensive!
  3. 3. Email is cheap!
  4. 4. We will demonstrate how to use to save money and get new customers. </li></ul>
  5. 5. What is an Autoresponder? <ul><li>You place a form on your website (name and email address, you've seen those all over).
  6. 6. You setup a predefined series of messages with a predefined schedule.
  7. 7. When your new prospect signs up, he gets the series of emails delivered to his inbox on the schedule you have specified. </li></ul>
  8. 8. I Can't Do Coding! <ul><li>Don't worry, it is simple. If you have a problem putting the form on your website, just contact them directly for help
  9. 9. You can hire techie folks from third-world countries that will do this for you for a few bucks </li></ul>
  10. 10. OK, Let's Do It! <ul><li>First, go to and signup here: </li></ul>
  11. 11. Login to Your New Account <ul><li>You will get an email asking you to click a link to confirm your new account on Vertuso
  12. 12. A random password will be included
  13. 13. Next, go back to and login: </li></ul>
  14. 14. Be Sure to Update Your Account <ul><li>Email is not secure, so you definitely need to change your password
  15. 15. You must put in your address, city, region, country and postal code to be permitted to send email messages to your campaigns. This is required by U.S. law and Vertuso is a U.S. based company.
  16. 16. The ”Handle” is only used if you want to post comments to the blog and can be left blank. </li></ul>
  17. 17. Here's the Account Screen <ul><li>Pretty simple: </li></ul>
  18. 18. Let's Add Some Messages <ul><li>A ”message” is what will be sent to your prospect/customer's email address.
  19. 19. It can be a one-off message, part of your autoresponder schedule, or even both </li></ul>
  20. 20. Any Time You Need Help... <ul><li>Click the blue question buttons and everything will become clear... </li></ul>
  21. 21. Starting on Your First Message <ul><li>The Name field is for your eyes only, so that you can remember what this message is about
  22. 22. The Subject will be the subject line of the email.
  23. 23. You can and should fill out both the HTML section and the plain-text section. Some people have their email set to plain-text. </li></ul>
  24. 24. The HTML Editor is EASY
  25. 25. Its Just Like MS-Word <ul><li>Try all of the buttons to see what they do
  26. 26. Be sure to try the full-sreen button
  27. 27. Get creative!
  28. 28. Remember, you can hire an off-shore techie to create these for you for a few dollars
  29. 29. They can create HTML code and you just drop it into the ”Source” view </li></ul>
  30. 30. Don't Forget Plain-Text <ul><li>Some people prefer text emails
  31. 31. Click the ”Copy text from HTML” to grab your content and put it into the plain-text portion
  32. 32. You can also trim to any width you want </li></ul>
  33. 33. Click Save and Repeat <ul><li>Go ahead and create a bunch of messages now
  34. 34. We will add them to the autoresponder in the next step
  35. 35. You want the messages to be personal and one-on-one
  36. 36. Give great informational content and you will hold their attention </li></ul>
  37. 37. Now We Start a Campaign <ul><li>A campaign is simply a list of email addresses with some settings attached
  38. 38. It may also include an autoresponder, but that is optional </li></ul>
  39. 39. Your First Campaign <ul><li>Your prospect will see this name when they signup and it will also be included on all of the messages, so this should represent the content that you will send to this campaign </li></ul>
  40. 40. Campaign Screen <ul><li>This is one of the most complicated screens, so we will go through each section in turn
  41. 41. The first link is ”Customers.” This is the list of name and email addresses </li></ul>
  42. 42. Customer List <ul><li>This screen allows you to add a new customer name and email
  43. 43. It also allows you to upload/download your customer list for this campaign. </li></ul>
  44. 44. Upload Your List <ul><li>If you already have a list of opt-in subscribers, then you may upload them
  45. 45. Select the filename and click upload
  46. 46. CSV means comma-separated values and each row looks like this:
  47. 47. ”John Doe”, ” [email_address] ”, ...
  48. 48. Tab delimited is like this:
  49. 49. ”John Doe”<tab>” [email_address] ”<tab> .... </li></ul>
  50. 50. Upload Restrictions <ul><li>Do not upload a list containing any people that have not agreed to receive emails from you
  51. 51. We can tell when you do this and we will have to have a discussion about where you got your list
  52. 52. If your complaint rate is high, all of our customers are impacted, so please only include those that requested to be on your list </li></ul>
  53. 53. Upload Your List <ul><li>Drag the green labels up or down to indicate which fields are which. The <> is previous/next record
  54. 54. If you don't have IP or times, don't worry, no problem, all we need is the email address </li></ul>
  55. 55. A Note About Uploads <ul><li>We trust that you are uploading a clean list
  56. 56. If you are not uploading a clean opt-in list, we will know the first time you send a message!
  57. 57. We do not require double-opt-in or re-opt-in
  58. 58. We do not require signup IP
  59. 59. We only require the email address
  60. 60. This is considered a very liberal policy in this industry and we expect that you will be nice </li></ul>
  61. 61. Downloads <ul><li>You may download your list as a CSV file at any time
  62. 62. Use this for backup
  63. 63. Use this for ease of moving your list to a competitor
  64. 64. We provide all of the data you saw on the upload screen
  65. 65. You can view this download in a spreadsheet </li></ul>
  66. 66. Add a Customer <ul><li>Just input the name and email address
  67. 67. These additions to your list will be asked to confirm with a confirmation email
  68. 68. Just like a regular double opt-in confirmation </li></ul>
  69. 69. Double and Single Opt-In <ul><li>Double opt-in means that your prospect signs up with your web form and then receives an email which says ”click this link to confirm that you want to be on this list”
  70. 70. Single opt-in is when they do not have to confirm
  71. 71. We only do double opt-in now, but we will add single opt-in soon </li></ul>
  72. 72. OK, Back to the Campaign <ul><li>The next link here is the ”Schedule” link
  73. 73. This is the autoresponder
  74. 74. Remember it is optional, but highly recommended! </li></ul>
  75. 75. Followup Messages <ul><li>This is where you add your messages to your autoresponder series
  76. 76. Click on ”Add a New Scheduled Message” for each autoresponder message that you want to deliver to your new customers </li></ul>
  77. 77. Scheduled Followup Message <ul><li>You select which message and the delay
  78. 78. The delay is how many days after your prospect confirms their subscription to your campaign (0 means right after confirm) </li></ul>
  79. 79. So Now Autoresponder Works <ul><li>Anyone who signs up, will now receive our ”Welcome message” as soon as they confirm and they will receive our ”message two” two days after that </li></ul>
  80. 80. Autoresponders are Unlimited <ul><li>You can build as many autoresponder messages as you want. There is no limit
  81. 81. We never send the same message to the same email address twice, so your new autoresponder messages can also be sent to your older subscribers by sending a one-off message (covered later) without fear of duplication </li></ul>
  82. 82. Campaign Settings <ul><li>Access these back at the campaign menu </li></ul>
  83. 83. Campaign Settings <ul><li>These are optional landing pages that you may want to customize. Leave as is for default handling.
  84. 84. Click the ”test” link to see the landing page
  85. 85. Put your own in to override the default </li></ul>
  86. 86. What are Bounces <ul><li>If anyone clicks the ”This is Spam” button on their email reader, you get a bounce
  87. 87. If someone's mailbox is full, you also get a bounce
  88. 88. Click on ”Bounce Details” for details
  89. 89. Too many bounces and we may need to have a talk </li></ul>
  90. 90. Web Forms For Your Website <ul><li>Just cut and paste. If you have any problems getting this to work, we will do it for you. </li></ul>
  91. 91. Pricing Is the Lowest! <ul><li>Our pricing is the lowest in the market; roughly 50% less than the others
  92. 92. We are still a small business so you deal directly with the owner
  93. 93. We can provide much better personal service than the big-guys
  94. 94. Our deliverability is the same as theirs (we have the same spam automation that they have) </li></ul>
  95. 95. Now is the Time To Start <ul><li>Email marketing is the most respected and the top-earning method of Internet marketing and you are really missing the train if you are not on-board now.
  96. 96. Sign up at and get a free account for up to 500 prospects. This is the lowest-cost and easist-to-use mailing list manager on the market today. </li></ul>
  97. 97. Why You Should Use Email <ul><li>Email (permission-based) marketing is the lowest cost-per-lead of any other advertising medium
  98. 98. You can easily split-test without spending a fortune
  99. 99. Website opt-in forms are customer-driven and do not require face-to-face selling
  100. 100. It is easy </li></ul>
  101. 101. Signup Today! <ul><li> is the place to sign up to get this great deal
  102. 102. Signup today and start your business off on the track of Internet marketing
  103. 103. You don't need to have an Internet business. Brick-and-mortar businesses are missing out </li></ul>