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Why is it smart for a business to post content frequently? It shows they are active, legitimate and care about their customers It shows customers that social media is most important. It's not necessary to post content frequently. It shows customers how they are tech-savvy. QUESTION 8 There's no one way to grab an audience's attention True False QUESTION 9 Entertaining content is objective and works well for every type of audience. True FalseWhat type of content performs best to encourage conversion in the customer journey? Emotional appeals and rich imagery Informative appeals Promotions and exclusive offers Education and user testimonials QUESTION 11 Different types of social media messages work well depending on the stage of the customer journey. True False QUESTION 12 Select the correct word to complete the sentence: a nice day. Its Its' It's.

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Why is it smart for a business to post content frequently? It shows they are active, legitimate and care about their customers It shows customers that social media is most important. It's not necessary to post content frequently. It shows customers how they are tech-savvy. QUESTION 8 There's no one way to grab an audience's attention True False QUESTION 9 Entertaining content is objective and works well for every type of audience. True FalseWhat type of content performs best to encourage conversion in the customer journey? Emotional appeals and rich imagery Informative appeals Promotions and exclusive offers Education and user testimonials QUESTION 11 Different types of social media messages work well depending on the stage of the customer journey. True False QUESTION 12 Select the correct word to complete the sentence: a nice day. Its Its' It's

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