1. The document discusses Reliance Money, a financial services company that is part of the Anil Dhirubhai Ambani Group. It provides an overview of Reliance Money's services, leadership, and the financial brokerage industry in India. 2. Reliance Money offers various financial products and services, including stock broking, mutual funds, insurance, credit cards, and gold coin retailing. It is a major player in India's financial brokerage industry. 3. The document examines Reliance Money's media coverage and perception through quantitative and qualitative analysis of news articles about the company and its competitors. The analysis finds that Reliance Money receives significant media coverage compared to its peers.

5. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

8. Competitors RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

9. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

11. INDUSTRY PROFILE: BROKING INDUSTRY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

12. MEDIA PERCEPTION OF RELIANCE MONEY NON PAID ADVERTISEMENT RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 MY TOPIC NON PAID ADVERTISEMENT END CONSUMER

18. RELIANCE MONEY MEDIA SHARE OF VOICE RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

19. QUANTITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

20. MEDIA SHARE OF VOICE FOR 2 MONTHS Media share of voice in the past two months shows that Reliance Money is the leader , and India Infoline is closely following Reliance Money. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RELIANCE MONEY 17 MOTILAL OSWAL 6 ICICI SECURITIES 7 KOTAK SECURITIES 8 INDIA INFOLINE 12

21. MEDIA SHARE OF VOICE FOR MONTH OF MAY AND JUNE Reliance Money was in the media for a good amount in both the months as compared to its competitors. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I SEC KOTAK I I May 6 1 1 2 1 June 11 5 5 6 9

22. TWO MONTHS' NEWS PAPER SHARE IN BROKING INDUSTRY The share of Economic Times is highest in the past 2 months , proving that it is the most important business newspaper in the country. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Economic Times 17 Buisiness Standard 6 Hindu Business Line 7 Financial Chronicle 2 Mint 1 Financial Express 1

23. MEDIA COVERAGE FOR THE MONTHS MAY AND JUNE Economic Times has the largest share in the business newspapers, followed by Business Standard and Hindu Business Line. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

24. RELIANCE MONEY WORD COUNT ANALYSIS On basis of word count, Reliance Money is present only in Economic Times, Business Standard and Hindu Business Line. It does not have a strong presence anywhere other than Economic Times. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

25. NEWS IS COMPANY SPECIFIC OR AN INDUSTRY STORY OF THE FOLLOWING FIRMS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money has the highest no. of company specific news , but when it comes to industry stories, it has a threat from Motilal Oswal and Kotak Securities . RM MO I SEC KOTAK I I COMPANY SPECIFIC 9 1 3 3 3 INDUSTRY STORY 9 3 1 5 7

26. NEWS/INTERVIEW ANALYSIS The news articles of Reliance Money faces major threa t from India Infoline and it is weak on the interview section as it is at the same position as Motilal Oswal and ICICI Securities. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I sec KOTAK I I NEWS 17 4 3 7 11 INTERVIEWS 3 3 3 1 1

27. RANKING ON BASIS OF QUANTITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

28. QUALITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

29. ANALYSIS OF PHOTOS APPEARED Photo of the spokesperson of Reliance Money has appeared the maximum in the news as compared to its competitors RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Mr Sudip Bandyopadhyay 3 Ms. Madhabi Puri Buch 1 Mr Nirmal Jain 0 Mr. Raamdeo Agrawal 0 Mr. Dipen Shah 1

30. ANALYSIS OF PHOTO COVERAGE IN THE FOLLOWING NEWSPAPERS Photos of the Spokesperson of various broking firms have appeared maximum in the Economic Times and The Hindu Business Standard RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 The Economic Times 2 The Business Standard 0 Financial Chronicle 0 The Hindu Business Line 2 The Hindu 1

31. NATURE OF NEWS- POSITIVE, NEGATIVE OR NEUTRAL Reliance Money has by far given the maximum number of positve news articles and comments and its competitors are no where near to it RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I SEC KOTAK I I Positive 10 2 2 3 3 Negative 1 0 0 1 5 Neutral 0 1 2 0 0

32. COMPANY SPECIFIC NEWS ANALYSIS Maximum positive company specific news has been given about Reliance Money, while maximum negative news was about India Infoline RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

33. INDUSTRY STORY NEWS ANALYSIS Reliance Money has appeared in maximum industry stories, which helps portray Reliance Money to be very strong in the media. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

34. ANALYSIS OF NEWS COMMENTS Reliance Money has given the highest number of comments on industry stories, though its major competitor being India Infoline , here it has a threat from Kotak Securities. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 6 ICICI Securities 2 Motilal Oswal 3 Kotak Securities 4 India Infoline 1 Religare 2

35. ANALYSIS OF COMMENTS/QUOTES THAT HAVE APPEARED WITH PHOTOS Industry stories do not often feature with photographs of spokesperson whose comments/quotes appear in the story. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 With Photo 2 Without Photo 16

36. BUDGET 2009 RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

37. INDUSTRY’S ANALYSIS ON BUDGET On the budget 2009, maximum news articles and quotes that appeared were from the banking sector. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Broking Industry 19 Banking Industry 21 Asset Management/ Mutual Fund 11 Insurance Industry 7

38. COMMENT ANALYSIS ON BUDGET Though Reliance Money is strong in the media, its spokesperson’s comments/quotes appeared only twice on the budget day in the newspapers. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 2 Motilal Oswal 3 ICICI Securites 2 India Infoline 2 Religare 1 Angel Broking 3

39. PERFORMANCE ANALYSIS QUALITATIVE DATA RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Basis Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Analysis of photo appeared Reliance Money Kotak, ICICI Securites Motilal Oswal India Infoline Positive news articles analysis Reliance Money Kotak, India Infoline Motilal Oswal, ICICI Securities Industry Story news analysis Reliance Money India Infoline Kotak Motilal Oswal ICICI Securities Company Specific news analysis Reliance Money Kotak, India Infoline, ICICI Sec Motilal Oswal Positive company specific news Reliance Money Kotak, India Infoline, ICICI Sec Motilal Oswal

40. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Basis Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Positive industry story news analysis Reliance Money Kotak, India Infoline Motilal Oswal, ICICI Securities Industry Story news analysis Reliance Money India Infoline, Kotak, Motilal Oswal ICICI Securities Comments of spokesperson analysis Reliance Kotak Motilal Oswal ICICI Securities India Infoline Positive Comments of spokespersson Reliance Money Kotak India Infoline, ICICI Sec., Motilal Oswal Comments on budget analysis Motilal Oswal Reliance Money, ICICI Sec., India Infoline Religare

41. RANKING ON BASIS OF QUALITATIVE DATA RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 44 Kotak Securities 30 India Infoline 30 Motilal Oswal 29 ICICI Securities 27

42. RANKING OF QUANTITATIVE AND QUALITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

43. QUESTIONNAIRE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

44. IT SHOW THAT RELIANCE MONEY HAVE GOOD BRAND ENDOSEMENT Q1.Have you heard about Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 187 NO 13

45. NEWS PAPER AND INTERNET ARE THE MOST STRONG PART Q2.where did you hear about Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 MAILER 36 NEWSPAPER 82 MAGAZINE 29 INTERNET 40

46. Q3.When was it,that you last heard about Reliance Money? RELIANCE MONEY HAVE STRONG ADV SECTION RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 LAST WEEK 68 LAST 15 DAYS 72 LAST MONTH 31 LAST 2 MONTH 16

47. MOST OF THE PERSONS KNOWS ABOUT RELIANCE MONEY AND RELIANCE CAPITAL Q4.Are Reliance Money and Reliance Capital the same? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 11 NO 165 DON’T KNOW 24

48. 69% PERSON HAS NOT VISITED RELIANCE MONEY BRANCH Q5.Have you ever visited any Reliance Money branch? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 62 NO 138

49. Q6.The products/services not offered by Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

50. Q7.Have you ever tried any product/service of Reliance Money? 48% HAVE TRIED THE PRODUCT OF RELIANCE MONEY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 97 NO 103

51. BROKING , GOLD COINS AND MONEYTRANSFERS ARE COMMON PRODUCTS PURCHASE BY PEOPLES Q8.WHICH PRODUCT/SERVICES OF RELIANCE MONEY YOU HAVE TRIED? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 BROKING 32 GOLD COIN 26 MF 19 MONEY TRANSFER 21

52. Q9.You experience been while dealing with Reliance Money? MOST OF THE CUSTOMER LIKES RELIANCE MONEYS PRODUCTS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Excellent 34 Very Good 11 Good 7 Fair 5 Poor 11

53. Q10.Do you trade ? ATLEST 80% POPULATION TRADS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 163 NO 37

54. Q11.Please rate the following in terms of broking services INDIA INFILINE,MOTIAL OSWAL VERY GOOD SERVICES RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 R Reliance Money I.I India Infoline M.O Motilal Oswal ICICI ICICI Securities R Religare KS Kotak Securities

55. Q12.Do you invest in gold ? ITS SHOWS THAH ALMOST EVERYONE INVEST IN GOLD RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 179 NO 21

56. Q13.Which form do you buy gold ? IN INDIA STILL 51% PERSONS BUY GOLD BY JEWELERS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 ETF 19 GOLD COINS 58 JEWELERS 102

57. AGE GROUP ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 18-24 29 25-35 86 36-50 41 50-AB 44

58. WHO KNOWS ABOUT RELIANCE MONEY ? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001

67. BY SUMEET BASSI M.B.A -3 AMIMT PROJECT ON RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001