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BY:-
                AMIT KUMAR



AMIT KUMAR                   1
COMPANY PROFILE OF RELIANCE LIFE
              INSURANCE

Few men in history have made as dramatic a contribution
to their country’s economic fortunes as did the founder of
Reliance, Shri. Dhirubhai Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.

Reliance Life Insurance Company Limited is a part of
Reliance Capital Ltd. of the Reliance - Anil Dhirubhai
Ambani Group.




               AMIT KUMAR                                    2
COMPANY PROFILE OF RELIANCE LIFE
              INSURANCE

Reliance Capital is one of India’s leading private sector
financial services companies, and ranks among the top 3
private sector financial services and banking companies, in
terms of net worth.

 Reliance Capital has interests in asset management and
mutual funds, stock broking, life insurance and general
insurance, proprietary investments, private equity and other
activities in financial services.



               AMIT KUMAR                                      3
CORPORATE MISSION


“To set the standard in helping our customers
manage their financial future”.




          AMIT KUMAR                            4
RELIANCE LIFE INSURANCE PLANS
Products (Individual Plans)

Savings (Endowment)
Reliance Endowment Plan
Reliance Special Endowment Plan
Reliance Cash Flow Plan
Reliance Child Plan
Reliance Whole Life Plan

Pensions
Reliance Golden Years Plan



           AMIT KUMAR              5
RELIANCE LIFE INSURANCE PLANS


Investments
Reliance Market Return Plan
Risk / Protection
Reliance Term Plan

Products (Group / Corporate Plans)
Risk (Protection)
Reliance Group Term Assurance Policy




          AMIT KUMAR                    6
RELIANCE LIFE INSURANCE PLANS


Reliance EDLI Scheme
Pensions
   Reliance Group Gratuity Policy
   Reliance Group Superannuation Policy
   Reliance Money Guarantee Plan




          AMIT KUMAR                       7
MAJOR PLAYERS IN THE INSURANCE
         INDUSTRY IN INDIA

Life Insurance Corporation of India (LIC)

HDFC Standard Life Insurance Company Ltd.

Max New York Life Insurance Co. Ltd.

ICICI Prudential Life Insurance Company Ltd.

Om Kotak Mahindra Life Insurance Co. Ltd.

Birla Sun Life Insurance Company Ltd.

           AMIT KUMAR                           8
DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY
                RESPONDENTS



        25%
                                 Cover Future
                                 Uncertainty
                                 Tax Deductions
                           55%
                                 Future Investment
       20%




              AMIT KUMAR                             9
DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE
                RESPONDENTS



                         NATURE OF POLICY



                                            LIFE POLICY
                  31%

                                            NON LIFE
                              52%           POLICY
                                            BOTH
                   17%




           AMIT KUMAR                                     10
DATA SHOWS PEOPLES HAVING INSURANCE



      30%




                          70%


                                Yes
                                No




            AMIT KUMAR                11
DATA SHOWS SATISFACTION OF RESPONDENTS WITH
         RESPECT TO SERVICE AGENT




                                    45.00%
   55.00%




            Satisfied        Not satisfied



                AMIT KUMAR                    12
DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX
                 SAVING
                               6%

                   12%                    29%




            14%




                         18%
                                          19%


       LI         NSC      BOND     PPF         PF   EPF
                    AMIT KUMAR                             13
DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST
FORM OF INVESTMENT FOR SECURING THEIR FUTURE


                                         Fixed Assets


                                   32%   Bank deposits

         30%
                                         Cash & Jewellery

                                         Securities i.e.
                                         bonds, MFs
         4%
                                   5%    Shares
               17%           11%
                                         Insurance

                AMIT KUMAR                                  14
CONCLUSION

As people think that insurance is a tool to protect their family
and a tax saving device. They are aware of the fact and realizing
its importance. The company should try to expand and build its
infrastructure because there is a large potential of insurance in
India.

Reliance Life Insurance is a leading company when it comes to
insurance and it will easy for them to penetrate into the market
and secure a vunerable position if they pay greater attention to
the services provided to their customer and thereby forming a
long and trusted relationship.


                 AMIT KUMAR                                   15
CONCLUSION

As reflected in the survey that at present 70% of the
customers are having insurance policies, out of which 87.5%
of them are planning for new investments. So, it can be a good
potential for the company and an attempt is to be made to trap
these customers.

Also, 43% of the customers are even ready to go for
insurance if a service providers approach them at there home
at a convinent time. So, the company should try and adhere to
this policy.


                AMIT KUMAR                                      16
QUESTIONNAIRE
1. Are you employed?
   Yes                    No

2. Do you have any insurance policy?
   Yes                    No

3. Which insurance policy do you have?
   Life                   Non-Life                    Both

4. Which insurance company policy you prefer most?
   LIC                  ICICI Prudential
   SBI Insurance        Reliance Life Insurance
   Tata AIG Life        Any Others_________________(Specify)

5. For how many years do you have insurance policy?
   <5            5-10              10-15              Any Others


                  AMIT KUMAR                                       17
6. What do you think are the benefits of insurance cover?
   Cover Future Uncertainty                   Tax Deduction
   Future Investment                          Future Investment
   Any Other____________________(Specify)

7. Which features of your policy attracted you to buy?
   Low Premium                                High Risk Coverage
   Money Back Guarantee                       Reputation of Company

   Easy Access to Agent              Any Other____________(Specify)
8. Your monthly income?
   <5k            6k-10k             11k-15k            Other_______

9. Do you really think insurance policy cover in today’s scenario?
   _____________________________________________________




                    AMIT KUMAR                                         18
10. What is your perception about insurance?
    A Saving Tool        A Tax Saving Device           A Tool To Protect the Future

11. How has/Would you bought/Buy an insurance?
    Customer Approach Insurance Company
    Insurance Company approach Customer

12. Are you satisfied with your policy?
     Satisfied Saving Tool            Not Satisfied               Not Responding

13. Are you satisfied with the service agent?
     Satisfied Saving Tool             Not Satisfied              Not Responding

14. Do you pay taxes?
    Yes                               No

15. Where have you invested for tax saving?
     Fixed Assets                     Bank Deposits               Jewelries
     Shares                           Insurance                   Others_______

                      AMIT KUMAR                                                   19
16. Which is the best form of investment?
    LIC            Bonds             NSC                PPF

17. What do you intend to gain from investment?
    Saving & Returns                 Securities         Tax Benefits

18. What’s the right age to buy insurance?
     After 18                After 25        After 30            Others______

19. Are you planning for new investment?
    Planning                        Not Planning


20. What would you look for in an insurance companies?
    A Trusted Name                   Friendly Service & Responsiveness
    Good Plans                       Accessibility



                     AMIT KUMAR                                                 20
THANK YOU



AMIT KUMAR   21

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presentation- Reliance

  • 1. BY:- AMIT KUMAR AMIT KUMAR 1
  • 2. COMPANY PROFILE OF RELIANCE LIFE INSURANCE Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the founder of Reliance, Shri. Dhirubhai Ambani. Fewer still have left behind a legacy that is more enduring and timeless. Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance - Anil Dhirubhai Ambani Group. AMIT KUMAR 2
  • 3. COMPANY PROFILE OF RELIANCE LIFE INSURANCE Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth.  Reliance Capital has interests in asset management and mutual funds, stock broking, life insurance and general insurance, proprietary investments, private equity and other activities in financial services. AMIT KUMAR 3
  • 4. CORPORATE MISSION “To set the standard in helping our customers manage their financial future”. AMIT KUMAR 4
  • 5. RELIANCE LIFE INSURANCE PLANS Products (Individual Plans) Savings (Endowment) Reliance Endowment Plan Reliance Special Endowment Plan Reliance Cash Flow Plan Reliance Child Plan Reliance Whole Life Plan Pensions Reliance Golden Years Plan AMIT KUMAR 5
  • 6. RELIANCE LIFE INSURANCE PLANS Investments Reliance Market Return Plan Risk / Protection Reliance Term Plan Products (Group / Corporate Plans) Risk (Protection) Reliance Group Term Assurance Policy AMIT KUMAR 6
  • 7. RELIANCE LIFE INSURANCE PLANS Reliance EDLI Scheme Pensions Reliance Group Gratuity Policy Reliance Group Superannuation Policy Reliance Money Guarantee Plan AMIT KUMAR 7
  • 8. MAJOR PLAYERS IN THE INSURANCE INDUSTRY IN INDIA Life Insurance Corporation of India (LIC) HDFC Standard Life Insurance Company Ltd. Max New York Life Insurance Co. Ltd. ICICI Prudential Life Insurance Company Ltd. Om Kotak Mahindra Life Insurance Co. Ltd. Birla Sun Life Insurance Company Ltd. AMIT KUMAR 8
  • 9. DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY RESPONDENTS 25% Cover Future Uncertainty Tax Deductions 55% Future Investment 20% AMIT KUMAR 9
  • 10. DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE RESPONDENTS NATURE OF POLICY LIFE POLICY 31% NON LIFE 52% POLICY BOTH 17% AMIT KUMAR 10
  • 11. DATA SHOWS PEOPLES HAVING INSURANCE 30% 70% Yes No AMIT KUMAR 11
  • 12. DATA SHOWS SATISFACTION OF RESPONDENTS WITH RESPECT TO SERVICE AGENT 45.00% 55.00% Satisfied Not satisfied AMIT KUMAR 12
  • 13. DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX SAVING 6% 12% 29% 14% 18% 19% LI NSC BOND PPF PF EPF AMIT KUMAR 13
  • 14. DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST FORM OF INVESTMENT FOR SECURING THEIR FUTURE Fixed Assets 32% Bank deposits 30% Cash & Jewellery Securities i.e. bonds, MFs 4% 5% Shares 17% 11% Insurance AMIT KUMAR 14
  • 15. CONCLUSION As people think that insurance is a tool to protect their family and a tax saving device. They are aware of the fact and realizing its importance. The company should try to expand and build its infrastructure because there is a large potential of insurance in India. Reliance Life Insurance is a leading company when it comes to insurance and it will easy for them to penetrate into the market and secure a vunerable position if they pay greater attention to the services provided to their customer and thereby forming a long and trusted relationship. AMIT KUMAR 15
  • 16. CONCLUSION As reflected in the survey that at present 70% of the customers are having insurance policies, out of which 87.5% of them are planning for new investments. So, it can be a good potential for the company and an attempt is to be made to trap these customers. Also, 43% of the customers are even ready to go for insurance if a service providers approach them at there home at a convinent time. So, the company should try and adhere to this policy. AMIT KUMAR 16
  • 17. QUESTIONNAIRE 1. Are you employed? Yes No 2. Do you have any insurance policy? Yes No 3. Which insurance policy do you have? Life Non-Life Both 4. Which insurance company policy you prefer most? LIC ICICI Prudential SBI Insurance Reliance Life Insurance Tata AIG Life Any Others_________________(Specify) 5. For how many years do you have insurance policy? <5 5-10 10-15 Any Others AMIT KUMAR 17
  • 18. 6. What do you think are the benefits of insurance cover? Cover Future Uncertainty Tax Deduction Future Investment Future Investment Any Other____________________(Specify) 7. Which features of your policy attracted you to buy? Low Premium High Risk Coverage Money Back Guarantee Reputation of Company Easy Access to Agent Any Other____________(Specify) 8. Your monthly income? <5k 6k-10k 11k-15k Other_______ 9. Do you really think insurance policy cover in today’s scenario? _____________________________________________________ AMIT KUMAR 18
  • 19. 10. What is your perception about insurance? A Saving Tool A Tax Saving Device A Tool To Protect the Future 11. How has/Would you bought/Buy an insurance? Customer Approach Insurance Company Insurance Company approach Customer 12. Are you satisfied with your policy? Satisfied Saving Tool Not Satisfied Not Responding 13. Are you satisfied with the service agent? Satisfied Saving Tool Not Satisfied Not Responding 14. Do you pay taxes? Yes No 15. Where have you invested for tax saving? Fixed Assets Bank Deposits Jewelries Shares Insurance Others_______ AMIT KUMAR 19
  • 20. 16. Which is the best form of investment? LIC Bonds NSC PPF 17. What do you intend to gain from investment? Saving & Returns Securities Tax Benefits 18. What’s the right age to buy insurance? After 18 After 25 After 30 Others______ 19. Are you planning for new investment? Planning Not Planning 20. What would you look for in an insurance companies? A Trusted Name Friendly Service & Responsiveness Good Plans Accessibility AMIT KUMAR 20