1. Presented By :-
Harsh Barot

2.  Introduction.
 PESTEL Analysis.
 Competitor Analysis.
o Number of Player.
o Market share of various brand.
 Marketing mix 7 P’S.
 Financial Performance.
 SWOT.

3. “money is a great master but an
excellent servant”
Mr.P.T. Barnum

5. Mr.Arun Jetly

6. Mr. Urjit Patel
RBI Governor
UK sinha
SEBI chairmen
TS vijayan
IRDA Chairmen

7. PFRDA FMC
Ministry of
Consumer Affairs
RBI SEBI IRDA
Pensions Commodities
Commercial and
Cooperative
Banks
Financial
Institutions
NBFCs
Mutual Funds
Other Capital
Market Entities
Life Insurance
Non-Life
Insurance
Ministry of
Finance,
Govt. of India

9. Stability of Government
FDI
 FII
Jan Dhan Yojana
Global Influences

10.  Monetary Policy
Inflation rates
 Interest Rate

12.  Technology Adoptions
 Population
Financial Inclusion
 Micro Finance
Financial Literacy

13.  Payment Banks
 Mobile banking : know about what new services
available.
 Internet banking: efficiency and speed in deliver
services
 ATM : Bank Performance, Customer Satisfact

14.  Taxation Policy
 Mandatory's For MF
 FDI Limits
 FII

15.  GDP Growth
 Increase Lending and Borrowing Cap
Requirement of internet

17. L & T FINANCE
 Founded November 1994
 L&T Finance is headquartered in
Mumbai, and have a presence in
“23” states in India
 CEO Mr. Dinanath Dabhashi

18. Birla Sun Life Mutual Fund
 Founded in 23 December,1994
 Birla Sun Life Mutual Fund, is a joint
venture between the Aditya Birla Group
and the Sun Life Financial Services Inc. of
Canada
 CEO Mr. A. Balasubramanian

19. Capital First Ltd
 Capital First was founded in its current
form in 2012
 CEO Mr. V. Vaidyanathan
 Capital First has financed over 2.25
million customers including more than 1.5
million self-employed individuals
 The company has its registered office
located in Maharashtra

20. NUMBER OF PLAYER
Company name Market capitalization
HDFC 1,38,496 CR
Power finance corporation ltd. 35,033 CR
LIC Housing finance ltd. 26,229 CR
Shriram transport finance company (STFC) 20,698 CR
L & T Finance 15,548 CR
Muthoot finance 11,508 CR
Infrastructure development finance company (IDFC) 9,080 CR
Capital First 5,171 CR
Industrial finance corporation of India (IFCI) 3,756 CR

21.  MARKET SHARE OF VARIOUS BRAND’S
57%
10%
8%
6%
6%
5%
3% 2%2%1%
Market share
HDFC
Bajaj Fin serve
LIC Housing finance ltd.
Power finance corporation ltd.
Rural electrification corporation ltd.
Shriram transport finance company (STFC)
L & T Finance
Muthoot finance
Infrastructure development finance company
(IDFC)
Industrial finance corporation of India (IFCI)

23. COMPANY NAME CAPITAL FIRST L & T FINANCE BIRLA SUN LIFE
MUTUAL FUND
PRODUCT
-- Personal Loan
-- Two Wheelers
Loan
-- Business Loan
-- Durable Loan
-- Insurance
-- Home Loan
-- Personal
Vehical
Loan..
-- Business &
Corporate
Loan..
-- Rural Loan
Microfinance….
-- Birla Sun Life
Frontline
Equity
Fund…
-- Birla Sun Life
Top 100 Fund….
-- B.S.L . Dividend
Fund
PRICE Regulated by RBI, Regulated by RBI Regulated by
SEBI,
PLACE (HQ) Mumbai..
India..
-- More than 200
Branch across
the
(HQ) Mumbai..
India..
-- 23 State In
India…
(HQ) Mumbai..
India..

24. COMPANY NAME CAPITAL FIRST L & T FINANCE BIRLA SUN LIFE
MUTUAL FUND
PROMOTION
-- Social media,
-- Business
magazines, --
Television,
-- sponsorship
-- Media,
website:
-- Social media,
-- Business
magazines, --
Television,
-- sponsorship
-- Media,
-- Website…
-- Social media,
-- Business
magazines, --
Television,
-- Media,
-- Website…
PHYSICAL
EVIDENCE
-- Identity card,
-- logo
-- uniform
-- Stationery
-- Receipt.
-- Identity card,
-- logo
-- uniform
-- Stationery
-- Receipt.
-- Identity card,
-- logo
-- uniform
-- Receipt.
PROCESS
Documentation, Documentation --
Documentation,
-- DE mate
account,

26. =
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝒂𝒔𝒔𝒆𝒕𝒔
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝒍𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒚
It indicates the financial Strength of a firm
Measure the Short term solvency of the comp

27. 2.52
3.63 3.47
4.46
5.68
0
1
2
3
4
5
6
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
BIRLA SUNLIFE
1.39
1.05 1
1.86
1.6
0
0.5
1
1.5
2
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
L & T FINANCE
1.21
1.58
1.47
0.87
1.06
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST

28. • Debt/Equity Ratio is a debt ratio used to
measure a company's financial leverage,
calculated by dividing a company’s
total liabilities by its stockholders' equity
=
Total Liabilities
Shareholders′ Equity

29. 5 6.07 5.94 6.37
8.71
0
2
4
6
8
10
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
BIRLA SUNLIFE
0.42
0.47
0.54
0.47
0
0.1
0.2
0.3
0.4
0.5
0.6
Jan-13 Jan-14 Jan-15 Jan-16
L & T FINANCE
4.78
5.89
6.2
3.84
5.21
0
1
2
3
4
5
6
7
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST

30. • Ratio measures the efficiency of the company’s
operations and compared with the prev. years.
• The profit margin ratio, also called the return on
sales ratio.
=
𝑷𝑨𝑻
𝑺𝒂𝒍𝒆𝒔
*100

31. 76.77
76.06
89.04
87.72
90.73
65
70
75
80
85
90
95
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
L & T FINANCE
89.46 81.68
55.28
82.13 86.05
0
10
20
30
40
50
60
70
80
90
100
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST
27.5
22.02 21.61
21.99
28.24
0
5
10
15
20
25
30
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
BIRLA SUNLIFE

32. =
𝑵𝑷𝑨𝑻 & 𝑫𝒊𝒗𝒊𝒅𝒆𝒏𝒅
𝑵𝒐.𝒐𝒇 𝒆𝒒𝒖𝒊𝒕𝒚 𝒔𝒉𝒂𝒓𝒆
A high EPS means better capital productiv
Which measure the net profit earn per sha

33. 42.59 48.5
58.69
70.19
116.39
0
20
40
60
80
100
120
140
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
BIRLA SUNLIFE
0.65
1
1.5
1.69
1.99
0
0.5
1
1.5
2
2.5
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
L & T FINANCE
14.29
9.91
4.51
12.31
17.2
0
2
4
6
8
10
12
14
16
18
20
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST

34. = Net income/Shareholder’s Equity
 The return on equity ratio or ROE is a
profitability ratio that measures the
ability of a firm to generate profits
from its shareholders investments in
the company.

35. 4.69
4.85
5.86
7.01
11.63
0
2
4
6
8
10
12
14
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
BIRLA SUNLIFE
0.04
0.18
0.11
0.15
0.18
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0.18
0.2
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
L & T FINANCE
1.42
0.99
0.45
1.23
1.71
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST

36. =MARKET VALUE PER SHARE/EARNINGS PER SHARE (EPS)
The PE Ratio is the measure of
the share price relative to the
annual net income earned by the
firm per share

37. 44.45
11.36
29.31
23.42
18.12
0
5
10
15
20
25
30
35
40
45
50
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
L & T Finance
8.83 12.75
26.60
12.55
10.56
0
5
10
15
20
25
30
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
CAPITAL FIRST
1.21 1.22
1.03
1.47
0.76
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16
Birla Sunlife

38. L & T FINANCE
STRENGTH
- Strong management.
- Diversified business.
- Strong financial position.
EAKNESS
- Cuts massive 14,000 jobs
due to digitization , slowdown
.
OPPORTUNITY
- To strength the
international presence.
- Favorable tax exemption.
THREAT
- Technology risk.
- Global slow down.
- Interest rate at risk.
SWOT

39. Capital First Pvt. Ltd
STRENGTH
- High profitability and
revenue
- Skilled workforce
WEAKNESS
- High loan rates are possible
- Taxes
OPPORTUNITY
- Global markets
- Income level is at a constant
increase
- New products and services
THREAT
- Technological problems
- Increasing costs
SWOT

40. Birla Sun Life Mutual Fund
STRENGTH
- Has Network of 600 branches and
advisors spread over 1500 towns in
India having over 130,000 advisors
- Strong Capital Base
WEAKNESS
- Low Presence in Rural Market
- Lesser advertising as compared to
competitors
OPPORTUNITY
- Growing potential in the Rural
Market
-Alignment with Government
Schemes
- Better awareness amongst
people for getting insurance
THREAT
- Economic crisis and economic
instability
- Entry of new NBFCs in the sector
SWOT