This document outlines a social media strategy for the Bangkok Planetarium to increase visitors. It recommends engaging target audiences like students and families through Facebook campaigns, ads, videos and blog posts on science-related topics. Check-in rewards and partner promotions are suggested to drive location-based marketing. Goals include boosting website traffic 10% in 2 months and reaching 20,000 monthly visitors within a year through relationship building across online channels.

1. Social Media Strategy for Museums Prepared by Fast Work !!!!!

2. Bangkok Planetarium Government (Pin Malakul) 2505 was encouraged to build Bangkok Planetarium King and Queen have been launch grand opening on 18 August 2507 Open for public 19 August 2507

3. Schedule Tuesday – Friday : 11.00 , 14.00 Saturday – Sunday : 10.00 , 13.30, 14.30 Special event for Students: Tuesday – Friday 10.00 , 13.00 English Speaking : Tuesday 10.00 (Extra 300 Baht : Speaker)

4. Entrance Fee Planetarium Kids : 5 Baht Adult : 10 Baht Planetarium and Planetarium Exhibition Kids :15 Baht Adult :30 Baht Monk : No Entrance Fee

5. Issues: People doesn’t like museum Government Support Entrance fee No budget for construct and maintenance facility Overallbooth and thing condition No interesting activity No activity, Beyond touring Distance and Direction Marketing communication

6. Target Group Student (High School, University) (13-18) and (18-22) Astronomer Science/Fantasy/Natural Disaster movie fans Scientist, Researcher Scientific book reader Parents

8. The brain

9. Oishi , Ichitan

11. Goal Increase traffic 10% within 2 months = (6,000 UIP) UIP 10,000 / Month within 6 year UIP 20,000 / Month within 1 year Increase event and space reservation Increase domestic traveling Increase funds Increase social value in Museum Traveling 5,000 Fans in 1 year

12. Current Statistic

13. Problem(website :www.bangkokplanetarium.com) Web Usability Inactive Facebook activity No offensive strategy No synchronize between Facebook and Twitter

14. Story telling Theme : No need to pay 20 Millions, Justbangkokplanetarium Game : Haunting Alien (Theme park) Create buzz : alien foot print at bangkokplanetarium Freeentrance for specialevent Familytour Beauties in Bangkok (Alliances with anothermuseums) Conventionpackage (outerspacemeeting) Valentine campaign (Buy 1 free 1 for onlinetickets) Valentine campaign (BlessingLovers)

15. Activity Facebook campaign Click like = Souvenir (Get it at Museum) Competition: Mascot and Name (Vote for Ipad2) Science quiz for gift (First 20 persons) Use fake account to add friends and suggest from related content Dairy content related to science and planet

16. Activity Buy Facebook Ads”500 Baht/week” (Target : Planetarium, Science, Science-Math student, Akamai area, Parents, Age 35 +) Most 5 Tagged pictures get Star named themselves each month

17. Facebook Ads

18. Facebook Ads

19. Activity Youtube Introduction video Interview video (Visitor and Celebrity)

21. Activity Horoscope (Article and Interview) Relate Birth date with Star E-mail marketing -Get contact point from (Entrance, Online booking, Activity) +subscription for astronomy event +Opt-in Newsletter +Event alert subscription

22. Activity Google Adwords “2000/weeks” ดูดาว,ฝนดาวตก,พระจันทร์ยิ้ม,ดาวลูกไก่,ดาวจระเข้ดาวพระเคราะห์,ดาวพระฤกษ์,ดาวพระศุกร์ดาวหาง,ส่องดาว,อิทธิพลดวงดาว,ระบบจักรวาล,ดวงดาว,ดาวดาราศาสตร์,สุริยุปราคา,จันทรุปราคา สถานท่องเที่ยวเอกมัย, แหล่งท่องเที่ยวใน กทม Muse, curve, นั่งเล่น , funky villa, groove Negative keyword: ดาวมหาลัย, ดาวซัลโว, ดาว มยุรี, ดาวซินโดรม

23. AdwordsStatistic เอกมัย ดูดาว ดาว

24. เอกมัย

25. ดูดาว

26. ดาว

27. Activity Location based marketing First Check in each hour get gift Big Screen wall at entrance: feed twitter, facebook, FourSquare on screen Named location as Mars, Venus, Sun, Nasa Partnering Buy 500 baht from partner website get 2 free tickets Students price Corporate price (Buy for children) Tour with GTH (Bangkok Traffic Love Story)

28. Bangkok Traffic Love Storyscene

29. Ken & Chis

30. Measurement

31. Measurement

32. 1 Year plan Increase audience Interaction Phase Viral Phase Relationship Management

33. Increase audience

34. Interaction Phase

35. Viral Phase

36. Relationship Management