E-Marketing Strategy for Museum business

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E-Marketing Strategy for Museum business

  1. 1. Social Media Strategy for Museums<br />Prepared by Fast Work !!!!!<br />
  2. 2. Bangkok Planetarium<br />Government (Pin Malakul) 2505 was encouraged to build Bangkok Planetarium<br />King and Queen have been launch grand opening on 18 August 2507<br />Open for public 19 August 2507<br />
  3. 3. Schedule<br />Tuesday – Friday : 11.00 , 14.00 <br />Saturday – Sunday : 10.00 , 13.30, 14.30 <br />Special event for Students: Tuesday – Friday 10.00 , 13.00<br />English Speaking : Tuesday 10.00 (Extra 300 Baht : Speaker)<br />
  4. 4. Entrance Fee<br />Planetarium<br />Kids : 5 Baht<br />Adult : 10 Baht<br />Planetarium and Planetarium Exhibition<br />Kids :15 Baht<br />Adult :30 Baht<br />Monk : No Entrance Fee<br />
  5. 5. Issues: People doesn’t like museum<br />Government Support<br />Entrance fee<br />No budget for construct and maintenance facility<br />Overallbooth and thing condition<br />No interesting activity<br />No activity, Beyond touring<br />Distance and Direction<br />Marketing communication<br />
  6. 6. Target Group<br />Student (High School, University)<br />(13-18) and (18-22)<br />Astronomer<br />Science/Fantasy/Natural Disaster movie fans<br />Scientist, Researcher<br />Scientific book reader<br />Parents<br />
  7. 7. Objective<br />Increase visitor on website<br />Partner (PR work, Endorsement, Co-promotion)<br /><ul><li>Milo, Jele
  8. 8. The brain
  9. 9. Oishi , Ichitan
  10. 10. Naiin, Asia-book, B2S</li></li></ul><li>Positioning<br />Horoscope<br />Dating Place<br />
  11. 11. Goal<br />Increase traffic 10% within 2 months = (6,000 UIP)<br />UIP 10,000 / Month within 6 year<br />UIP 20,000 / Month within 1 year<br />Increase event and space reservation<br />Increase domestic traveling<br />Increase funds<br />Increase social value in Museum Traveling<br />5,000 Fans in 1 year<br />
  12. 12. Current Statistic<br />
  13. 13. Problem(website :www.bangkokplanetarium.com)<br />Web Usability<br />Inactive Facebook activity<br />No offensive strategy<br />No synchronize between Facebook and Twitter <br />
  14. 14. Story telling<br />Theme : No need to pay 20 Millions, Justbangkokplanetarium<br />Game : Haunting Alien (Theme park)<br />Create buzz : alien foot print at bangkokplanetarium<br />Freeentrance for specialevent<br />Familytour<br />Beauties in Bangkok (Alliances with anothermuseums)<br />Conventionpackage (outerspacemeeting)<br />Valentine campaign (Buy 1 free 1 for onlinetickets)<br />Valentine campaign (BlessingLovers)<br />
  15. 15. Activity<br />Facebook campaign <br />Click like = Souvenir (Get it at Museum)<br />Competition: Mascot and Name (Vote for Ipad2)<br />Science quiz for gift (First 20 persons)<br />Use fake account to add friends and suggest from related content<br />Dairy content related to science and planet<br />
  16. 16. Activity<br />Buy Facebook Ads”500 Baht/week” (Target : Planetarium, Science, Science-Math student, Akamai area, Parents, Age 35 +) <br />Most 5 Tagged pictures get Star named themselves each month<br />
  17. 17. Facebook Ads<br />
  18. 18. Facebook Ads<br />
  19. 19. Activity<br />Youtube<br />Introduction video<br />Interview video (Visitor and Celebrity)<br />
  20. 20. Activity<br />Blog marketing<br />Blogging competition monthly/quarterly (related to event each month)<br /><ul><li>บิดาแห่งดาราศาสตร์</li></ul>(พระบาทสมเด็จพระจอมเกล้าเจ้าอยู่หัว เกิดวันที่ 18 ตุลาคม)<br />- ดวงดาวกับวันพ่อ<br />- ปีใหม่กับดวงดาว<br />-ความรักกับดวงดาว<br />Prize: scholarship for winner (2000 Baht)<br />
  21. 21. Activity<br />Horoscope (Article and Interview)<br />Relate Birth date with Star<br />E-mail marketing<br />-Get contact point from (Entrance, Online booking, Activity)<br />+subscription for astronomy event<br />+Opt-in Newsletter<br />+Event alert subscription<br />
  22. 22. Activity<br />Google Adwords “2000/weeks”<br />ดูดาว,ฝนดาวตก,พระจันทร์ยิ้ม,ดาวลูกไก่,ดาวจระเข้ดาวพระเคราะห์,ดาวพระฤกษ์,ดาวพระศุกร์ดาวหาง,ส่องดาว,อิทธิพลดวงดาว,ระบบจักรวาล,ดวงดาว,ดาวดาราศาสตร์,สุริยุปราคา,จันทรุปราคา<br />สถานท่องเที่ยวเอกมัย, แหล่งท่องเที่ยวใน กทม <br />Muse, curve, นั่งเล่น , funky villa, groove <br />Negative keyword: ดาวมหาลัย, ดาวซัลโว, ดาว มยุรี, ดาวซินโดรม<br />
  23. 23. AdwordsStatistic<br />เอกมัย<br />ดูดาว<br />ดาว<br />
  24. 24. เอกมัย<br />
  25. 25. ดูดาว<br />
  26. 26. ดาว<br />
  27. 27. Activity<br />Location based marketing<br />First Check in each hour get gift<br />Big Screen wall at entrance: feed twitter, facebook, FourSquare on screen<br />Named location as Mars, Venus, Sun, Nasa<br />Partnering<br />Buy 500 baht from partner website get 2 free tickets<br />Students price<br />Corporate price (Buy for children)<br />Tour with GTH (Bangkok Traffic Love Story)<br />
  28. 28. Bangkok Traffic Love Storyscene<br />
  29. 29. Ken & Chis<br />
  30. 30. Measurement<br />
  31. 31. Measurement<br />
  32. 32. 1 Year plan<br />Increase audience<br />Interaction Phase<br />Viral Phase<br />Relationship Management<br />
  33. 33. Increase audience<br />
  34. 34. Interaction Phase<br />
  35. 35. Viral Phase<br />
  36. 36. Relationship Management<br />

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