PPT presentation of my MSc in Marketing Management thesis, covering the museum franchising trend taking place at a global level since the 90s. Describes the topic from the arts management discipline and analyzes it comparing 3 case studies: the Guggenheim Foundation, the Louvre and CaixaForum. From the combination of the case studies with literature review results my suggestions on why, who, when and how to start the strategy. At the end, you'll also find some best practices on museums' marketing and management. Anyone interested on the paper, please, email me at firstname.lastname@example.org.