The Future Museum: Connected, Social, Open

5,708 views

Published on

Presentation at the AIMIA The Future of Digital event 10/12/08.

More info at http://www.powerhousemuseum.com/dmsblog and http://www.powerhousemuseum.com/imageservices

Published in: Technology, Education

The Future Museum: Connected, Social, Open

  1. 1. the future museum: connected, social, open paula bray sebastian chan manager, image services head of digital services and research powerhouse museum powerhouse museum aimia nov 2008 sebc@phm.gov.au www.powerhousemuseum.com/dmsblog
  2. 2. qr codes interactive media social search public facing blogs we do folksonomies pod/vodcasts social network seeding location-based content
  3. 3. risk averse? 125+ years old public sector government we are loved by most visitors provide real value under-utilised, under-visited
  4. 4. today
  5. 5. powerhouse online
  6. 6. our informational sites
  7. 7. full of the usual content
  8. 8. specialist sites
  9. 9. open content
  10. 10. launched May 2005
  11. 11. source: http://www.flickr.com/photos/joschmaltz/2336836962/
  12. 12. web ʻpresenceʼ
  13. 13. participation involves giving up some control
  14. 14. value-add
  15. 15. node in a global network source: http://www.flickr.com/photos/generated/2457576800/
  16. 16. improved findability making digital collections usable
  17. 17. taxonomies
  18. 18. and folksonomies
  19. 19. transparency
  20. 20. putting our collection elsewhere content + community + social environment
  21. 21. last year 31,000 views 51% from Google search 18% direct traffic from PHM 15% from Picture Australia/NLA
  22. 22. our commons experience content + community + social environment
  23. 23. four weeks 40,000 views 75% from Flickr community 230 ʻcontactsʼ 2500+ tags
  24. 24. four weeks thatʼs nearly 17x as much as before
  25. 25. six months 208,000 views 64% from Flickr community 875 ʻcontactsʼ 4500+ tags
  26. 26. creating communities
  27. 27. making discoveries
  28. 28. bob meade had only visited the museum once in the last ten years
  29. 29. reingesting tags
  30. 30. sharing collections
  31. 31. connecting our collection connecting to other digitised content
  32. 32. the museum without walls maps, places and mobile
  33. 33. summary: closed websites to integrated open web presence approaching digital content differently to the physical museum: new models, structures putting digital content where audiences are and ensuring ʻfindabilityʼ listening to and building collaborative communities with audiences (not just marketing!) the web and the visitor at the centre, not peripheral to the museum and business strategy
  34. 34. questions? thank you. sebastian chan paula bray head of digital services & research manager, image services powerhouse museum powerhouse museum sebc@phm.gov.au paulab@phm.gov.au Fresh + New blog www.powerhousemuseum.com/dmsblog all images except where noted by Powerhouse Museum

×