1. Beverly A. Jensen, Ph.D.
San Jose, Costa Rica
Skype: docbeverly718
Beverlyjensen424@gmail.com
Citizenship: US
Skills Summary
 Over 20 years’ experience in communication for International Development
 Areas of expertise and sector experience—education (tertiary
teaching/training), human resources (policy reform), health (promotion), agriculture, trade &
investment, privatization, gender issues, judicial reform, peace-building
 Liaise with stakeholders in government (ministerial levels), civil society, private sector
business, academia
 Judge ofBest Practices in strategic communication across sectors,including corporate
social responsibility campaigns. Judge of communication categories for Stevie Awards in
International Business since 2006.
 Created Needs Assessment and designed M&E for programs I have managed including
branding campaign for agricultural product and public health campaign.
 Funding organizations with which I have worked: DANIDA,EU Fund, USAID,GTZ,
World Bank, USDA-FAS.
 Countries,short-term to long-term contracts:China, Czech Republic, Egypt, Ethiopia,
Poland, Palestine, UAE. Have lived in Egypt, UAE, the Caribbean, Japan,and currently reside in
Central America.
 Languages:English native, conversant in Spanish, FS-3
Significant Engagements
Editor, UNESCO-Bangkok, “The Situation and Response Analysis on School-related Gender-
based Violence in Indonesia.” Rewrote the report originally written in Bahasa. Sept-Oct. 2015.
Communication Strategy, Supreme Judicial Council, Palestinian Authority, USAID funded.
Public relations strategy for justice sector. Objective was to restore public confidence in the
justice sector and bring disputes back to the courts in Palestine after the intifada. Conducted
focus groups and interviews with select sources and targets in government, media, and CSOs.
Developed communication strategies and action plan with timelines and M&E., USAID, The
Kaizen Co. sub-contractor to Tt DPK Consulting. Nov- Dec. 2008.
Judge of Stevie Awards for International Business, all communication projects. Review and
evaluate Best Practices globally for public service campaigns, corporate social responsibility,
social media campaigns, etc. Have been a judge of the awards most years since 2006.
Researched, wrote, and designed health website page content for an information website
targeting women. The site, www.WomensMedicineBowl.com , is designed to educate re natural
healing treatments and remedies and to advocate self-responsibility in health matters. Ongoing
but limited professional activity. Site opened in 2003. President/CEO of Women’s Medicine

2. Bowl, LLC. Founder, www.AnIntentionaLife.com, a curated site on health--personal, societal,
and planetary, since May 2015.
Authored. “Importance of Traditional Medicine in the Age of Technology,” Asian Hospital &
Healthcare Management, Jan. 2009
Presentor. “A New Paradigm in Health Care: Put the Patient in Charge,” Diversity Rx
conference, Minneapolis, Sept. 2008
Co-directed health promotion unit for medical students at UAEU Medical School with
results being adopted by the Dept. of Preventive Medicine, Abu Dhabi Health Authority. Johns
Hopkins affiliated. As Associate Professor, UAE University, Al Ain, UAE Aug. 2007- June
2009.
Directed student team at the American University in Dubai that won the International
Advertising Assn collegiate Global Championship for a fully Integrated Marketing
Communication campaign in 2004; view the InterAd competition at www.iaaglobal.org.
In a Mideast-hostile, post- 9/11 environment the students (from 7 countries) researched local
interest in travel to Florida and won the global championship for their integrated campaign for
the Dubai market. Associate Professor in Business, American University in Dubai, 2002-2004
Communications and Business Development, Virtues Project International, a global
violence-prevention program to build civil societies. Determined sources for program support
and partnerships for a violence-prevention, peace-building program, Virtues Project
International, which has been delivered in schools, communities, and organizations in 85
countries since 1991. Specific strategies in this program help build more peaceful, civil
organizations and communities. April –Nov. 2001
Training Development in Marketing and Customer Service for Telecom Egypt, to move the
state phone company from a selling to marketing organization. In two 18-day modules, this
training covered marketing from organizational transformation to knowledge management,
including hands-on market research, branding, strategies in positioning, channels, and pricing,
and customer service. The courses were developed in collaboration with one other consultant.
Telecom Egypt mid- and senior- level staff were trained with 20 to 30 in a session. In the first
course delivery, the experience of collecting research data was found the most valuable—staff
had no experience or data regarding customer needs and issues.
USAID project, subcontractor to IIE, Oct. 2000-Mar. 2001
Project Management, Internet-based Tobacco Control project for health professionals in the
Czech Republic. NGO Capacity Building Using IT in the Czech Republic. The project created a
country-wide network among health professionals interested in tobacco-control (state clinic
physicians and NGOs) through Internet communication, training 25 to 42 participants in Internet
communication, media relations, and political advocacy. The ultimate outcome was a new
nonprofit, the Czech Heart Association, to sustain the network’s activities. Managed the program
(from US primarily) with two Czech partners and their staffs who implemented the project
components; coordinated participation of five US and European partner organizations in training

3. in Czech Republic, and visits of Czechs to the US. Developed media relations training and
recruited professionals in Europe and US to contribute to training. Developed needs assessment
and evaluation instruments for components throughout the project plus reporting tools for the
Czech partners. World Bank Info/Dev project, CECHE contractor, Aug.1999-Dec. 2000
Communication Strategy Consultant, Ethiopian Privatization Agency, Public relations
strategy for privatization. Objective was to understand target audiences’ position vis-à-vis
privatization and increase their participation. Conducted qualitative research in Ethiopia with
business leaders and government ministerial levels. Conducted training in media relations and
communication strategies for senior government officials. Developed public communication
strategies and tactics, timeline, and budget for Ethiopian Privatization Agency.
World Bank project, Price-Waterhouse contractor, Jan.-Feb.1998
Policy Reform Research US-Egypt Presidents’ Council. Member of team developing business
plan for Gore-Mubarek Business Initiative. Objective of the project was to increase trade and
investment between the two nations. Member of a core team of eight international and Egyptian
consultants, gathered economic sector data from senior level executives on Human Resources
and Telecommunication sectors. Sources were GOE ministries, international agencies,
international business CEOs, and Egyptian research and business development organizations.
Reports were prepared for the Council to provide private sector advisory inputs for policy
reforms that would enable increased trade. USAID project, Coopers & Lybrand contractors,
June-Sept. 1997
Director, Integrated Marketing Communication Program, American University in Cairo,
Cairo, Egypt As the nation was beginning to privatize the economy, taught core and advanced
courses in public relations, advertising, public opinion plus national development graduate
seminar. Developed and headed the Integrated Marketing Communication (IMC) program.
Directed IMC student teams in producing campaigns for 100+ Egyptian businesses,
organizations, and government ministries. After conducting necessary research for all clients,
resulting products included comprehensive consumer surveys, print ads, logo designs, PR
brochures, billboards, direct mail, POP materials, and Egypt’s first corporate fund-raising pitch.
IMC developed into premier program with graduates hired as nation’s first corporate
communications officers. 1993-1997
Promotion Campaign Manager, U.S. Wheat Associates, Cairo, Egypt For three years
directed a brand management and marketing campaign to impact $1 billion annual sales to
Egypt: branded American wheat and generated a consumer-driven preference for American
wheat when trading was being privatized. Targeted government officials, commodity buyers,
millers and Egyptian consumers. With $400k annual budget developed strategic plan and tactics
with US Wheat (USW) staff that included printed marketing materials, tradeshows, videos, TV
and print advertising campaigns. Contracted and liaised with external vendors and created an
independent USW office to manage all public contacts. Pre-tested advertising and designed
annual project evaluation. Managed ongoing issues with government ministries and product-
related media crises. National survey in June 1997 showed a 92% awareness of the branded
commodity. 1995-1997

4. Independent Communications Consultant 1993-1998
 For foreign aid agencies of European nations and the US, and governments of Egypt and
China, developed communication strategies, conducted research, and provided
training/technical assistance. Projects concerned health, education, the environment,
private sector and institutional development, and mass media development.
 Several research projects focused on women: Egyptian women and development, family
planning messages, literacy, Sudanese women and their environment.
Education
Ph.D., 1987, University of Washington, Seattle, School of Communication
MA; BJ, University of Missouri-Columbia, School of Journalism
Graduate Kubasaki High School, Okinawa, Japan
Languages English (native), Spanish (FS-3), Farsi (FS-2)