Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
By Yetunde Macaulay
B
U
S
I
N
E
S
S
M
O
D
E
L
C
A
N
V
A
S
It may be
tempting
to say
EVERYONE
There are different groups/class of people everywhere
Who Are
You Selling
To?
Customer Segmentation
asks the question
Age, income, ethnicity, gender, location,
nationality, season of life, profession,
etc.
FACEBOOK GOOGLE INSTAGRAM
Internet Users Internet Users Android & iphone
users that like
pictures
Advertisers &
Marketers
...
Another Example is…
Just Women
Just Men
Male & Female
College Students
Further classification
Low-level
Mid-level
High-level
In conclusion
In conclusion
1.
In your business or industry, identify the various
customers and their needs
2.
Classify the identified customers in 1 above by
NEED GROUP
3.
Based on your groupings in 2 above, identify the
most attractive segment(s) to you.
@myetunde
www.facebook.com/yyetunde.macaulay
www.linkedin.com/in/myetunde
CUSTOMER SEGMENTATION - Business Model Canvas
CUSTOMER SEGMENTATION - Business Model Canvas
Upcoming SlideShare
Loading in …5
×

CUSTOMER SEGMENTATION - Business Model Canvas

2,847 views

Published on

Explanation of the Customer Segmentation block of Business Model Canvas for business development.

Published in: Business
  • Be the first to comment

CUSTOMER SEGMENTATION - Business Model Canvas

  1. 1. By Yetunde Macaulay B U S I N E S S M O D E L C A N V A S
  2. 2. It may be tempting to say EVERYONE
  3. 3. There are different groups/class of people everywhere
  4. 4. Who Are You Selling To? Customer Segmentation asks the question
  5. 5. Age, income, ethnicity, gender, location, nationality, season of life, profession, etc.
  6. 6. FACEBOOK GOOGLE INSTAGRAM Internet Users Internet Users Android & iphone users that like pictures Advertisers & Marketers Advertisers & Ad Agencies Developers Developers Google Network Members Mobile Device Owners Developers Enterprise For instance…
  7. 7. Another Example is… Just Women Just Men Male & Female College Students
  8. 8. Further classification Low-level Mid-level High-level
  9. 9. In conclusion
  10. 10. In conclusion
  11. 11. 1. In your business or industry, identify the various customers and their needs
  12. 12. 2. Classify the identified customers in 1 above by NEED GROUP
  13. 13. 3. Based on your groupings in 2 above, identify the most attractive segment(s) to you.
  14. 14. @myetunde www.facebook.com/yyetunde.macaulay www.linkedin.com/in/myetunde

×