1. Repositioning Strategy for SAMSUNG Notebook Sense
Designed / Presented by Sangmin Lim. Blog: designplanner.wordpress.com

2. Repositioning Strategy for SAMSUNG Notebook Sense
Was Unbeatable Sense Is Beatable Sense
:Evaluation of Brand Value [Oct ‘08 ~ Jan ’09] :Brand stock Top index [Sep ‘09]
LG SAMSUNG TG SONY TOSHIbA
X-note SENSE Averatec VAIO
As a powerful brand, SENSE had kept the first 10 years in a row Since LG implemeted an aggressive marketing campaign,
untill the end of 2008. X-note has become the most powerful brand in the category.
The Battle Has Begun. It’s the Time to be Remarkable.
Designed / Presented by Sangmin Lim. Blog: designplanner.wordpress.com

3. Repositioning Strategy for SAMSUNG Notebook Sense
Love & Respect Sense is just a Brand
SAMSUNG
SENSE
We respect Sense, but we do not love Sense.
Designed / Presented by Sangmin Lim. Blog: designplanner.wordpress.com

4. Repositioning Strategy for SAMSUNG Notebook Sense
Sense is Saying What we are Seeing
Emotional, Stylish, Trendy Faithful, Technology, Solid
We see that Sense is the same as SAMSUNG.
Designed / Presented by Sangmin Lim. Blog: designplanner.wordpress.com

5. Repositioning Strategy for SAMSUNG Notebook Sense
It is not the same thing.
SENSE have to be SENSE, not SENSE.
Designed / Presented by Sangmin Lim. Blog: designplanner.wordpress.com