1. [M]
We invent CryptoBusiness
presented by
BitRush Corporation
Mooslackengasse 17
1190 Vienna
133 Richmond Str W
Toronto M3H 2L3
www.bitrush.co
Join the BitRush today
2. BitRush.co∣The Bitcoin Group
Disclaimer
This confidential presentation has been prepared by The Streetwear Corpation purely for the purpose
of introducing selected potential investors to The Streetwear Corporation. It is not intended to be a
comprehensive description of the project. Furthermore this presentation is neither an offer to sell
nor an invitation to subscribe for the securities of the company. The information contained herein,
and any opinions and conclusions expressed, are presented in good faith. They are, however,
subject to modification.
In particular The Streetwear Corp makes no representations as to their accuracy or reliability. The Streetwear
Corporation can accept no legal liability for the consequences of Inaccuracy of any of the data, opinions or
forward-looking statements contained herein.
This presentation may include forward-looking information within the meaning of Canadian securities
legislation, concerning the business and trading in the common stock of The Streetwear Corporation. The
forward-looking information is based on certain key expectations and assumptions made by the
company's management. Although the company believes that the expectations and assumptions
on which such forward-looking information is based are reasonable, undue reliance should not be
placed on the forward-looking information because the company can give no assurance that
they will prove to be correct.
By viewing the investment materials, you certify that you are legally entitled to view the investment
opportunities, are an authorized investor and you agree to all applicable terms and conditions,
including this disclaimer.
5. BitRush.co∣The Bitcoin Group
Computers &
PC‘s
Internet
& Web
Number of
connected
devices
Number of
connected
people
1,000
50 billion
5,000
4 billion
Sources: Gartner, Forecast: The Internet of Things, Worldwide, 2013,
European Comsission, Digital Economy, Facts & Figures, 2014
1984 20202015
Transformation to Digital Economy
CryptoCurrencies – Replacing FIAT money
Digital
Economy
distributed
Microsoft
Intel DELL
Lotus
Novell
Yahoo!
eBay
Google
Facebook
Amazon
WhatsApp
Dropbox
Fujitsu
Compaq
HP
Apple
Wikipedia Coinbase
XAPO
Twitter
Wordpress
Physical
Economy
centralized
CISCO
Real money &
FIAT money
Real money &
Cryptocurrency
Internet of Things
& CryptoBusiness
6. BitRush.co∣The Bitcoin Group
What we are talking about?
Cryptography ∣techniques for secure communication in the presence of third parties.
Cryptocurrency ∣digital money using cryptography to secure transactions.
CryptoBusiness ∣a business based on cryptocurrency and cryptography.
Bitcoin ∣the leading cryptocurrency with a marketshare > 90%.
Bitcoin Mining ∣Mining is a record-keeping service. Miners keep the block chain consistent,
by verifying newly broadcast transactions into so called blocks.
For doing that work they are rewarded with new (mined) Bitcoins.
Bitcoin Wallet ∣the Bitcoin software (open source) installed on computers, tablets and
smartphones.
Blockchain ∣a public ledger that records bitcoin transactions, a peer-to-peer system.
Peer-to-Peer ∣a network of computers (peers) without central servers or authorities.
7. BitRush.co∣The Bitcoin Group
Why we need CryptoBusiness!
The evolution of the digital world
Decentralized World ∣the modern digital world is highly fragmented and
decentralized, often organized in „Decentral Autonomous
Organisations (DAO‘s)“ – CryptoBusiness is designed to work as
a decentralized and self-organising ecosphere (peer-to-peer);
Algorithm Based ∣a dezentralized world with billions of networked devices and
people (Internet of Things) needs algorithm-based solutions.
CryptoBusiness is designed to be algorithm based without the
need of a central authority;
Security & Privacy ∣central systems can be hacked and destroyed. Decentral and
algorithm based systems employing cryptography can hardly
be hacked. CryptoBusiness protects privacy and provides
transaction security without „big brothers“;
Seemless Global World ∣the digital economy works on a global scale, digital products know
no national borders. Cryptocurrencies and algorithm based
payment processes are the „native“ means of payment for digital
goods;
8. BitRush.co∣The Bitcoin Group
Wallet
Blockchain
client
Bitcoin
CryptoCurrency
Unit of Account
Medium of Exchange
Store of Value
Bitcoin Wallet
Open Source Software
for peer-to-peer
computing, stores the
information necessary
to transact bitcoins.
Distributed database
as peer of
the blockchain.
Database
The Blockchain – a public ledger
A cryptographic peer-to-peer network
The Anatomy of Cryptocurrency
Bitcoin, Blockchain and their components
9. BitRush.co∣The Bitcoin Group
The Bitcoin Market
Data sources: BitPay, CoinDesk, Blockchain.info, BitcoinPulse, Github, Coin ATM Radar.
Figures are cumulative from start of records, except unique bitcoin addresses and media mentions, which are figures for the quarter ending that month.
(*) merchants‘ total annual revenue including bitcoin and real currencies
Quarterly Last 12 Months
Mar-15 Dec-14 Q/Q Δ Mar-14 Δ
Bitcoin Commerce
Wallets 8,457,207 7,396,772 14% 4,448,142 2x
Merchants 100,000 82,000 22% 52,704 2x
Merchants’ annual revenue ($bn)* 180 180 0% 2 78x
ATMs 374 342 9% 47 8x
Unique bitcoin addresses 203,189 157,377 29% 137,342 1x
Industry
All-time VC investment ($m) $676 $447 51% $164 4x
Number of VC-backed startups 103 89 16% 47 2x
Technology
Network hash rate (billion/second) 346,028,956 313,142,289 11% 41,813,922 8x
Github no. of updated repositories 27,857 23,249 20% 9,915 3x
10. BitRush.co∣The Bitcoin Group
$95.8
$334.8
$250.1
$0
$50
$100
$150
$200
$250
$300
$350
2013 Bitcoin 2014 Bitcoin 1995
Internet*
Bitcoin vs Early Internet VC
Investment ($m)
Investment Opportunity Window
Bitcoin 2015 is where Internet was 1996
Sources: CoinDesk, PricewaterhouseCoopers and MezzaCap
(*) based on available information
Coinbase:
• Founded: 2012
• Funding: USD 106 M
• Valuation: USD 400 M*
Blockstream:
• Founded: 2014
• Funding: USD 21 M
• Valuation: USD 180 M*
Blockchain:
• Founded: 2011
• Funding: USD 30 M
• Valuation: USD 320 M*
Xapo:
• Founded: 2012
• Funding: USD 40 M
• Valuation: USD 300 M*
21 Inc:
• Founded: 2013
• Funding: USD 121 M
• Valuation: USD 500 M*
Peernova:
• Founded: 2014
• Funding: USD 19 M
• Valuation: USD 80 M*
*Includes first sequence venture deals but excludes late-stage 1995
Internet investments ($257.6m). For additional disclosure on
methodology see www.coindesk.com/following-money-trends-
bitcoin-venture-capital-investment/
CryptoBusiness Startups
Founding, Funding & Valuation
Circle:
• Founded: 2013
• Funding: USD 46 M
• Valuation: USD 246 M*
13. BitRush.co∣The Bitcoin Group
BitRush Core Team
Experienced and passionate people
Peter Lukesch
CEO
Experienced entrepreneur &
manager. Former metals
trader in London and in New
York. Served on board of
public companies. He is an
early bitcoin investor.
Elfriede Sixt
Corporate Adviser
Former partner of Ernst & Young
acting as Head of Corporate
Finance Austria.Founder and
chairman of the FinTech Austria
Association. Runs Bitcoin Expo
Vienna.
Joachim Kalcher
Chief Technology Officer
Joachim is an experienced
entrepreneur and co-founder of
several tech startups. Worked as
security consultant for leading
international companies. He
holds a PhD in informatics.
Werner Boehm
Business Development
Has more than 15 years of
experience as serial internet
entrepreneur. Worked as
Managing director for IBM and
for European Banks. Early
Bitcoin investor.
Fred Dobias
Business Development
Has more than 20 years of
experience as business angel.
He is invested in a broad port-
folio of startups . He is an expert
in internet payment systems.
Stefan Zapotocky
Corporate Finance
Founder and managing Partner of
LPC Capital Partners, a private
equity company. Over 34
years experience in the financial
sector, including 6 years as CEO
of the Vienna Stock Exchange
14. BitRush.co∣The Bitcoin Group
More than 15% of global Bitcoin Users
visit BitRush websites*
[The Situation]
CryptoBusiness (based on Bitcoin & others)
• is global and fast growing
• is still in its early stages
• is „the future of finance“ (Goldman Sachs)
Governments & financial establishment are approaching
Cryptocurrencies (e.g. NY Bitlicense).
[BitRush‘s answers]
• We already built and incubated CryptoBusiness ventures on global scale
• We are a smart investor with more than 20 years digital experience
• Leading Bitcoin incubator in Central & Eastern Europe (CEE)
• We have an excellent track record, a remarkable market share and
a convincing strategy
(*) Sources and notes: Juniper Research and Google Analytics . The number of
worlwide Bitcoins users is estimated to be between 1.5 to 1.8 million in Q1 2015.
BitRush numbers are based on active users per month
1.5 M
active Bitcoin
users worldwide*
up to 250,000
visit BitRush sites*
15. BitRush.co∣The Bitcoin Group
What to expect!
BitRush drives a highly scaleable business model
Consolidated
Revenue
in
USD `000
Time
2014 2015 2016 2017 2018
Growth Drivers:
• growing user base along with growing market
• new services for growing revenue
• enforced penetration of BRICS and CEE
Bitcoin‘s
Point of
no Return
36 510*
1,530
4,590
10,200
(*) based on existing business and already signed contracts & LOI‘s
16. mezzacap.com ∣the-streetwear.co
Reported Business Segments
Portal & Incubator Business with high scaleability
Business
Segments*
B1:
BitRush Portal
B2:
Incubator &
Investment
Bitcoin enabled
Consumer
Services
Entertainment,
Gaming &
Payment
Start-it.co
Incubator
Platform
Build & Develop
promising startups
(*) as stated in sector 4 of the Listing Statement (Form 2A) for Canadian Securities Exchange (prospectus)
Synergies
17. BitRush.co∣The Bitcoin Group
BitRush Corporate Assets
Technology – Domains - Shares
Assets
BitCore
Technology
Domains &
Websites
payment engine
gaming engine
32 Domains
17 Websites
(*) based on URLrate.com as of April 2015
(**) applying industry multiples to projections
(***) investment into technology to date
Investments
LuckySymbols Ltd
(51%)
JokerTimes Ltd
(51%)
Coinfinity (LOI)
www.coinfinity.co
18. BitRush.co∣The Bitcoin Group
We Deploy a Proven Business Model*
Excellence based on CryptoTechnology
BitCore Technology Framework
Payment – Gaming
BitRush.Land
Portal
Start-it
Incubator Platform
Entertainment Svcs Payment Svcs
Entertainment Startup Payment Startup
(*) Compareable to Amazons business model with Amazon Retail (BitRush.Land) and Amazon Web Services (Start-it)
19. [M]
BitRush.land
The Portal
BitRush.Land – The Bitcoin Portal
The cryptocurrency lifestyle place!
Flagship
Sites
Flagship
Sites
Affiliated
Sites
Affiliated
Sites
Affiliated
Sites
The Mission:
Build the leading* Bitcoin enabled
Lifestyle & Entertainment portal
for the cryptocurrency ecosphere
The „Affiliate Approach“
BitRush‘s own flagship sites AND
affiliated sites (start-it startups &
other affiliates)
The Services
Cryptocurrency Payment Services
Entertainment
Merchandising
(*) leading in terms of unique users, registered users and revenue
BitCore Technology Framework
Payment – Gaming
20. BitRush.co∣The Bitcoin Group
„Start-it CryptoBusiness Incubator Platform“
Infrastructure – Finance – Know How – Resources
Startup Junior* Startup Junior* Startup
Build a Cryptocurrency Ecosphere
Screen market – Support Startups – Invest
BitRush „Start-it Platform“ (www.start-it.co) opens in July 2015
Sales & MarketingCorporate ServicesHosting Services
1 & 1
(Munich)
FinTech Academy
(Vienna)
Made Simple Group
(London)
(*) a „Junior“ is a startup we are incubating or we are invested in
BitRush user base
& ad broker site
21. [M]
March to June 2015
Real-Time Stats
June 28, 2015, 9.45 am
JokerTimes Data:
• Nearly 400,000 Unique Users
from more than 200 countries worldwide
• More than 100,000 registered Bitcoin users
• Alexa Ranking 160,000 within 20 weeks
• One of fastest growing websites worldwide
• Estimated Valuation: USD 3 – 5 Mio*
Source: Google Analytics, Alexa
(*) based on USD 30 – 50 per registered user
JokerTimes Milestones until YE 2015:
• Launch of fee premium services
• points of sale in physical stores
should result in:
• Top 20,000 in Alexa Ranking
• More than 750,000 Unique Users
• More than 200,000 registered Users
• More than 50,000 paying users
Introducing Project „JokerTimes“
Bitcoin Entertainment and Gaming
Source: Google Analytics
Source: Google Analytics Real-Time Statistics
22. [M]
March to June 2015
Real-Time Stats
June 28, 2015, 9.48 am
PinkTussy Milestones until YE 2015:
• Launch of fee premium services
• Merchandising with affiliate program in
partnership with Spreadshirt
should result in:
• Top 10,000 in Alexa Ranking
• More than 1,000,000 Unique Users
• More than 300,000 registered Users
• More than 50,000 merchandising customers
Source: Google Analytics
Source: Google Analytics Real-Time Statistics
PinkTussy Data:
• More than 580,000 Unique Users
from more than 220 countries worldwide
• More than 120,000 registered Bitcoin users
• Alexa Ranking 50,000 within 18 weeks
• One of fastest growing websites worldwide
• Estimated Valuation: USD 3.5 – 6 Mio*
Source: Google Analytics, Alexa
(*) based on USD 30 – 50 per registered user
Introducing Project „PinkTussy“
Bitcoin Entertainment and Merchandising
23. BitRush.co∣The Bitcoin Group
Source: Google Analytics
BitRush‘s websites have
a dominant market shares in BRICS
& Central & Eastern Europe (CEE),
a fast growing user base in US and Asia
Pacific Region,
strong brand names within the
ecosphere
BitRush‘s Daily Statistics:
• Own and incubated websites
• 200,000 – 250,000 Unique Users
• 1.5 Mio Page Views
• 3 – 5 Mio Bitcoin (micro)transactions
• Estimated 15% market share in global
Bitcoin market
Leading Sites to build on
Brands, power and traffic
of existing BitRush‘s websites are the
key success factors for a BitRush.Land
portal site and Start-it incubator
platform
BitRush – Snapshot and Status Quo
A driving force in the Cryptocurrency Ecosphere
Russia
Ukraine
U.S.
25. BitRush.co∣The Bitcoin Group
Development of Revenue Streams
The evolution of our business model
Revenues
Time
2014 2015 2016 2017 2018 2019
Advertising
revenues
Service & fee
revenues
Investment
revenues
Traffic
Generating
Websites
Fee based
web offers and
merchandising
Investment
Transactions
Build user base,
offer free services
develop user
base, expand
Start-it platform
evolve with
the market
27. BitRush.co∣The Bitcoin Group
The Streetwear
Corporation
(TSC)
MezzaCap
Ltd
BitRush
Corporation
(MZC)
MezzaCap
Ltd
Shareholders
MezzaCap
Ltd
Shareholders
TSC
68%32%
100%
The Transaction
Reverse Takeover on CSE*
Board Members:
• Peter Lukesch
• Fred Dobias
• Warren Hawkins
• Andrew McQuire
• Franz Kozich
Directors:
• Werner Boehm
• Fred Dobias
(*) Approved by AGM on June 26, 2015
28. BitRush.co∣The Bitcoin Group
Valuation MZC
Based on business plans and multiples
Valuation
in USD Mio
Time
2014 2015 2016 2017 2018 2019
Traffic
Generating
Websites
Fee based
web offers
Investment
Transactions
25
50
75
100
125
150
175
200
225
250
Advertising
revenues
Service & fee
revenues
Investment
revenues
Business plans are available upon request
29. BitRush.co∣The Bitcoin Group
The Privat Placement Offer
Capitalization before Private Placement
• Common shares issued and outstanding YE 2014: 26.6 million
• Shares issued upon the acquisition of MezzaCap: 83.3 million
• Concurrent Financing: 10 million
• Finders Fee: 5 million
Private Placement offer:
• 10 million shares at a price of CAD 0.05
(plus full warrants at CAD 0.10 per share)
• Represents up to 8% of the fully diluted capital
• Proceeds: up to CAD 500,000
20%
68%
4%
8%
Percentage
Old
Shareholders
MezzaCap
Finders Fee
Concurrent
Financing
30. BitRush.co∣The Bitcoin Group
Use of Proceeds
We invest to grow!
Bitcoin Gaming App
(LuckySymbols)
Invest into Startups
in Canada, UK, CEE
JokerTimes
(Entertainment)
Acquire Payment
Platform
(Coinfinity)
Proceeds
CAD
500,000
CAD
50K
CAD
100K
CAD
150K
CAD
100K
Corporate,
organization &
Infrastructure
CAD
100K
31. [M]
Thank You for Your Interest!
Contact us for a copy of our Business Plan and the Private Placement Memorandum.
Contact Peter Lukesch
CEO| Director
Contact Werner Boehm
EVP Business Development
The Streetwear Corpation
133 Richmond Str W, Suite 403
Toronto Ontario M3H 2L3
416-603-2114
peter.lukesch@the-streetwear.co | www.bitrush.co
werner.boehm@the-streetwear.co
The Streetwear Corporation is listed on the CSE in Toronto under the symbol ARP
and on Deutsche Boerse in Frankfurt under the symbol 0XS.