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Blogging 101

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Blogging 101

  1. 1. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  2. 2. Blogging 101 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  3. 3. Blogging 101 The What, the Where, the Why, and the How of Blogging (in one hour!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  4. 4. What is a Blog? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  5. 5. What is a Blog? A blog typically has all of the following characteristics: Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  6. 6. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  7. 7. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  8. 8. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  9. 9. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  10. 10. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  11. 11. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical ✦ Can be the entire website, or just a portion of it Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  12. 12. What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical ✦ Can be the entire website, or just a portion of it ✦ Has an RSS feed Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  13. 13. Why Blog? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  14. 14. Why Blog? ✦ Content Building Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  15. 15. Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  16. 16. Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  17. 17. Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... ✦ Search Engine Optimization Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  18. 18. Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  19. 19. What is your Focus? ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  20. 20. What is your Focus? ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) or, you could take... ✦ A Hybrid Approach Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  21. 21. Examples of Focus Variations Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  22. 22. Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  23. 23. Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ ✦ Search Engine Optimization: Mariana Wagner, Hubspot http://coloradospringsrealestateconnection.com/ http://blog.hubspot.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  24. 24. Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ ✦ Search Engine Optimization: Mariana Wagner, Hubspot http://coloradospringsrealestateconnection.com/ http://blog.hubspot.com/ ✦ Hybrid: SpringsBargains / Jay Thompson http://springsbargains.com/ http://phoenixrealestateguy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  25. 25. Is it Just a Fad? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  26. 26. Is it Just a Fad? ✦ Content Creation will never be out of style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  27. 27. Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  28. 28. Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  29. 29. Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future ✦ Having repeat visitors hanging on your every word is, likewise, a timeless commodity Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  30. 30. Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future ✦ Having repeat visitors hanging on your every word is, likewise, a timeless commodity Interesting Survey - http://www.pewinternet.org/Reports/2010/Social-Media- and-Young-Adults.aspx?r=1 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  31. 31. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  32. 32. Hosting Your Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  33. 33. Hosting Your Blog Where do you setup a blog? What about your current website? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  34. 34. Where Can I Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  35. 35. Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  36. 36. Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  37. 37. Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) 3.Only “Guest Post” on the RE/MAX Properties Site Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  38. 38. Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) 3.Only “Guest Post” on the RE/MAX Properties Site Note: The 1ParkPlace Agent Sites do NOT Support Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  39. 39. Blog Based Website Solutions Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  40. 40. Blog Based Website Solutions ✦ Typepad Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  41. 41. Blog Based Website Solutions ✦ Typepad ✦ Blogger Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  42. 42. Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  43. 43. Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  44. 44. Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate NOTE: You can still use the 1ParkPlace home search functionality on most of these custom sites! See example below: http://circarealestategroup.com/buying/search-the-colorado-springs-mls/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  45. 45. Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate NOTE: You can still use the 1ParkPlace home search functionality on most of these custom sites! See example below: http://circarealestategroup.com/buying/search-the-colorado-springs-mls/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  46. 46. Basic WordPress Setup Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  47. 47. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  48. 48. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  49. 49. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  50. 50. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  51. 51. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html ✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  52. 52. Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html ✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/ ✦ Start Editing and Have Fun Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  53. 53. How To Learn How To Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  54. 54. How To Learn How To ✦ Just try it. What is the worst that can happen? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  55. 55. How To Learn How To ✦ Just try it. What is the worst that can happen? ✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the WordPress book, and personally used other books from this series as well. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  56. 56. How To Learn How To ✦ Just try it. What is the worst that can happen? ✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the WordPress book, and personally used other books from this series as well. ✦ YouTube Tutorials are Amazing! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  57. 57. Sample YouTube Tutorial Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  58. 58. Sample YouTube Tutorial Find More Tutorials at: http://www.youtube.com/user/ JonMrozMarketing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  59. 59. Sample YouTube Tutorial Find More Tutorials at: http://www.youtube.com/user/ JonMrozMarketing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  60. 60. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  61. 61. Content is King Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  62. 62. Content is King Content will make or break your blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  63. 63. Content Attracts/Retains Visitors Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  64. 64. Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  65. 65. Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  66. 66. Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  67. 67. Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly ✦ Unique/Valuable Content can keep the same person coming back for the same information over and over again. (This happens often!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  68. 68. Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly ✦ Unique/Valuable Content can keep the same person coming back for the same information over and over again. (This happens often!) ✦ Quality Content prompts inbound links (backlinks) and social sharing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  69. 69. Content Ideas Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  70. 70. Content Ideas ✦ __ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  71. 71. Content Ideas ✦ __ ✦ ____ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  72. 72. Content Ideas ✦ __ ✦ ____ ✦ ______ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  73. 73. Content Ideas ✦ __ ✦ ____ ✦ ______ ✦ Always Keep a List of Potential Blog Posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  74. 74. Niches Are Good... Because... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  75. 75. Niches Are Good... Because... ✦ Perform Better in Search Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  76. 76. Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  77. 77. Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  78. 78. Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  79. 79. Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus ✦ They Aren’t as Crowded Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  80. 80. Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus ✦ They Aren’t as Crowded ✦ Corresponds with your Interests Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  81. 81. Finding a Niche Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  82. 82. Finding a Niche ✦ Real Estate is OK Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  83. 83. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  84. 84. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  85. 85. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  86. 86. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  87. 87. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best ... if you have enough content Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  88. 88. Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best ... if you have enough content Don’t get crazy - “Luxury Homes in Hanover” is probably a bad idea Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  89. 89. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  90. 90. Get Some Bling! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  91. 91. Get Some Bling! Don’t be THAT ugly blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  92. 92. Video is the New Text Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  93. 93. Video is the New Text ✦ Consider doing a video only post Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  94. 94. Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  95. 95. Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  96. 96. Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever ✦ I highly recommend flip video cameras - http://theflip.com Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  97. 97. Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever ✦ I highly recommend flip video cameras - http://theflip.com ✦ Video is a GREAT way to add a more personal feel to your website Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  98. 98. Photography Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  99. 99. Photography Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  100. 100. Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  101. 101. Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  102. 102. Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. ✦ Free Image Editing Software: http://www.gimp.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  103. 103. Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. ✦ Free Image Editing Software: http://www.gimp.org/ ✦ Need Photos? You can use many photos from Flickr under the creatvie commons license. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  104. 104. Other Tools for Bling Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  105. 105. Other Tools for Bling ✦ http://DocStoc.com Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  106. 106. Other Tools for Bling ✦ http://DocStoc.com ✦ MS Excel can make some sweet charts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  107. 107. Other Tools for Bling ✦ http://DocStoc.com ✦ MS Excel can make some sweet charts ✦ http://cooltext.com/Buttons Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  108. 108. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  109. 109. Blogging Rules & Best Practices Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  110. 110. Blogging Rules & Best Practices Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  111. 111. Respect Copyright Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  112. 112. Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  113. 113. Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) ✦ Make sure to appropriately credit sources Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  114. 114. Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) ✦ Make sure to appropriately credit sources ✦ Carefully review Creative Commons License information if using images from Flickr Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  115. 115. Tips for a great Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  116. 116. Tips for a great Blog ✦ Be Concise whenever possible. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  117. 117. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  118. 118. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  119. 119. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  120. 120. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  121. 121. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. ✦ Link generously, but have them open in a new window. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  122. 122. Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. ✦ Link generously, but have them open in a new window. ✦ Proof read at least twice. Make sure it makes sense to the average person. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  123. 123. 7 Sins of Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  124. 124. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  125. 125. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  126. 126. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  127. 127. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  128. 128. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  129. 129. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs ✦ Overly Formal Writing Style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  130. 130. 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs ✦ Overly Formal Writing Style ✦ Using Clipart Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  131. 131. Jumpstart Your Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  132. 132. Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  133. 133. Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  134. 134. Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written ✦ Brainstorm until you have a list of at least 25 potential blog posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  135. 135. Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written ✦ Brainstorm until you have a list of at least 25 potential blog posts ✦ Make sure you post at least 2-3 times a week for the first 3 months. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  136. 136. Promote It! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  137. 137. Promote It! ✦ Comment on Related Blogs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  138. 138. Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  139. 139. Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  140. 140. Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising ✦ Email Signature Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  141. 141. Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising ✦ Email Signature ✦ Guest Post on other Blogs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  142. 142. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  143. 143. Taking it to the Next Level Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  144. 144. Taking it to the Next Level I’ve got a blog. Now where do I go from here? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  145. 145. Study REALTORS® Who Blog (well) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  146. 146. Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  147. 147. Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  148. 148. Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ ✦ With the help of his wife, Jeremy Isaac http://thecircagroup.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  149. 149. Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ ✦ With the help of his wife, Jeremy Isaac http://thecircagroup.com/ ✦ That Phoenix real estate guy, Jay Thomson http://www.phoenixrealestateguy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  150. 150. Read Blogs about Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  151. 151. Read Blogs about Blogging ✦ ProBlogger - http://www.problogger.net/ ✦ CopyBlogger - http://www.copyblogger.com/ ✦ Graywolf - http://www.wolf-howl.com/ ✦ Real Estate Blog Lab - http://www.realestatebloglab.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  152. 152. Learn Basic HTML Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  153. 153. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  154. 154. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  155. 155. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  156. 156. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  157. 157. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  158. 158. Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  159. 159. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  160. 160. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  161. 161. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  162. 162. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  163. 163. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  164. 164. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  165. 165. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  166. 166. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  167. 167. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  168. 168. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  169. 169. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  170. 170. Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ </html> Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  171. 171. Google Analytics Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  172. 172. Google Analytics ✦ Install a Google Analytics tracking script for each site you have Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  173. 173. Google Analytics ✦ Install a Google Analytics tracking script for each site you have ✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  174. 174. Google Analytics ✦ Install a Google Analytics tracking script for each site you have ✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 ✦ Start watching key stats - Bounce Rate and Traffic Source (Search Engine, Referral, Direct, Email Campaign, etc) are a good place to start. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  175. 175. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  176. 176. My Rules for the Company Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  177. 177. My Rules for the Company Blog These “rules” have not been reviewed or approved by RE/MAX Properties, Inc. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  178. 178. Jeremy’s Rules for the RMP Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  179. 179. Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  180. 180. Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  181. 181. Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  182. 182. Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) ✦ Make them shorter, and with shorter paragraphs (oops, I said that too) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  183. 183. Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) ✦ Make them shorter, and with shorter paragraphs (oops, I said that too) ✦ Link back to your personal website with your contribution credit Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  184. 184. Thank You! ✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa Now Marketing) on LinkedIn: j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac ✦ My List of Agent Technology Resources: j.mp/CircaNow OR www.circanowmarketing.com ✦ Consulting is available for $65/hr on a very limited basis. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  185. 185. Thank You! ✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa Now Marketing) on LinkedIn: j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac ✦ My List of Agent Technology Resources: j.mp/CircaNow OR www.circanowmarketing.com ✦ Consulting is available for $65/hr on a very limited basis. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday

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