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Abuse it…. 
or Use it 
@estojakovic
2 sides to the story
GOOD 
BAD
What to do?
Hierarchy of UX Needs 
desirable 
usable 
reliable 
functional 
Enjoyable to use 
Easy to use 
Available 
Works as designed
How to avoid abuse?
Social/Single Sign-on
Tokens
Radar Speed Limit Signs
Abuse 
Prevention 
Gone Wild!
Captcha!
Some likely 
candidates 
• Prod Mgmt controls UX 
• UX has lost the big picture 
• No UX team 
• Engineers are in control 
• Biz Reqts v User Reqts
Preventing Sales / Abandonment
Breeds Hostility / Feeling of insecurity
1. Question the value of allowing abuse
2. Embrace the abuse
3. Focus on user intent
4. Question security
@estojakovic
@estojakovic
5. Be Creative
@estojakovic
Honeypot
@estojakovic
If you want people to like your product … 
make it a likable person. 
Make this world safer and more enjoyable!

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Abuse It or Use It