Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

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Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

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Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

  1. 1. Are Content Strategists the new Information Architects? #WIAD #WIADCHI @estojakovic
  2. 2. LETS PLAY.. NAME THAT JOB…
  3. 3. Organize content and functionality to develop organizational models, naming schemes and navigational hierarchies. Content Strategist or Information Architect Information Architect NAVIGATION ARTS
  4. 4. Leads a global team responsible for defining and maintaining LMS Global catalog and associated taxonomy for access to all content as well as new online free content suppliers and associated sites. Manages the activities necessary to maintain and deliver a relevant and right-sized learning content portfolio for Eaton Manager, Global Content Strategy or Content Strategist Information Architect EATON
  5. 5. Manages a team of user interface experts providing guidance, coaching and mentoring as needed. UX Content Strategy Manager or Content Strategist Bank of the West Information Architect
  6. 6. Strong knowledge of communications and search technologies, including learning and content management systems. Manager, Global Content Strategy or Content Strategist Information Architect EATON
  7. 7. Extensive data governance, policy/process AND implementation experiences, experience with conceptual, logical/canonical and physical data modeling for large data sets. Content Strategist Dir Information Architecture or Information Architect GRAINGER
  8. 8. Produces a Page Inventory and Facet Map that catalogs all screens and entities in an experience, including meta data, display rules, and other defining characteristics, to support SEO, copywriting, CMS development, and other design and development activities. Content Strategist Content Strategist Software Resources or Information Architect
  9. 9. Recognize the patterns of data needs across multiple business requirements and determine how to address these requirements using an effective and efficient business data architecture. VP Business Information Architect or Content Strategist Information Architect CITIBANK
  10. 10. “people interact with content, not information”
  11. 11. Content strategy is to copywriting as information architecture is to design. -- Rachel Lovinger “Content Strategy: The Philosophy of Data”
  12. 12. If Information Architecture is the spatial side of Information, Content Strategy is the temporal side of the same coin -- louis rosenfeld
  13. 13. but there are some stats
  14. 14. Information Architects 2,700+ US LinkedIn Profiles Content Strategists 2,300+ US LinkedIn Profiles Top Employers 1.IBM 2.Razorfish 3.Fidelity Investments 4.SapientNitro 5.Bank of America Top Employers 1.Razorfish 2.Elsevier 3.Facebook 4.IBM 5.Huge Industry 1.IT 2.Internet 3.Computer Software 4.Design 5.Financial Services Industry 1.Marketing 2.Writing/Editing 3.Internet 4.Online Media 5.PR
  15. 15. term popularity across web
  16. 16. Tipping Point?
  17. 17. So… are Content Strategists the new Information Architects?
  18. 18. Samantha Dietz Joe Hass Hilary Marsh @awe_sam @hassgocubs @hilarymarsh Information Architect, Interaction Designer, Chief Strategist, Razorfish Sapient Nitro Content Company, Inc

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