course material

1. Choose any two topics. Supporting your views with references: When
Choose any two topics. Supporting your views with references: When you make an
assertion of fact, state that it is based on your own experience or provide an in-text citation
for the reference source you used to support your response. A minimum of two
sources is required for the main topic, and for the reply posts. You do not need two sources
for each topic, but you do need two sources across your main topic responses. For
maximum credit, you will need three or more. You will also need a minimum of two
references to support your reply responses to classmates. For maximum credit, you will
need three or more. See Content>Discussion Expectations for full instructions. TOPIC 1:
Emerging Technologies PROMPT: In your readings this week you will learn about some
existing and emerging technologies and how they can be used to improve marketing and the
customer experience. Choose one of the following technologies: Artificial
intelligenceChatbot Extended realityVoice marketing Visit ANA Marketing Futures to learn
about these technologies or another technology that may be new to you. Describe an
experience you may have had with this technology as a consumer and how it affected your
experience with a company. Luis Alvarez / Digital Vision / Getty ImagesTOPIC 2: Ready for
Future Customers?PROMPT: Using the product or service you selected for your written
assignments, consider how will your client market this product/service to potential
customers in Generations Z and Alpha? Is your client ready to do so? Describe Gen Z in
terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation
Gap in Marketing 5.0.Describe Generation Alpha in terms of behavioral, demographic, and
psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0 What are some
changes would you recommend to reflect Gen Z and Alpha?TOPIC 3: Ready for the digital
future?PROMPT: Kotler et al. (2021) say: “In Marketing 5.0, businesses need to
demonstrate to customers that the correct applications of technology may improve human
happiness (p. 66).” Is your client using technology to improve human happiness? Again,
using the product/service you selected for the written assignments, consider the
following:How well do the technologies currently implemented by your client for this
product/service address the digital divide? What changes would you recommend for the
future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0. Refer to Figure 4.2, the
Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital
Divide in Marketing 5.0. How well do the technologies currently implemented by your
client for this product/service provide personal, social, and experiential customer
solutions? What changes would you recommend for the future (5-10 years)? 1