A brief introduction on internet marketing by WeCanRank one of the fastest growing digital marketing company in delhi, india.

1. www.wecanrank.co
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2. wecanrank.com
presenting
Internet Marketing
By Geeta Singh Rajput

3. Definition
Online Marketing, also referred
to as Web Marketing, Internet
Marketing, or eMarketing, is the
marketing of products or services
over the Internet.
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4. Industry & Market Research
Competition & Competitor Research
Strategy Development
Business Plan Development
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Perspective and strategy

5. Business model
Internet Marketing is associated with several
business models:
E-commerce – In e-commerce model goods are
sold directly to consumers and businesses.
Publishing – Is the sale of advertising.
Lead-Based Websites – an organization
generates value by acquiring sales leads from its
website
Affiliate Marketing - a business rewards one or
more affiliates for each visitor or customer
brought about by the affiliate's marketing efforts.
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6. Benefits
 Lower Costs to reach a global audience
 Highly individualized
 Highly interactive nature, providing
instant response and eliciting responses
 Broad Scope: refers to digital media
such as the Internet, e-mail, and wireless
media.
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7. Online marketing Tools
 Web Design & Development
 Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Link Building
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8. Online marketing Tools
 Email Marketing
 Pay-Per-click Advertising
 Tracking & Reporting
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9. Thank you
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10. Thank you
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