1. Coca-Cola Super Bowl 50 Commercial: Hulk vs. Ant Man
Platformforad: the platformusedbythiscommercial isTV,online andit’spromotingthe new coke
mini duringthe superbowl.
Techniques used: Humourslogan,sympathyare all used
Humour– Ant Man runningawaywithcoke mini andthe hulkchasinghimto a back ally
Slogan/ productplacement –thoughout the advertthere are little hintsof the productfromthe
billboardtothe can itself. Alsomarvel
Sympathy – whenthe hulkcan’topenthe can of coke and Ant Man has to help
Mode of address:
The mode of addressisfamiliarbecause itisusingfamouspeople forendorsementof a well-known
brand.