The document lists the top 100 most valuable brands in the world according to Interbrand. Coca-Cola is ranked as the most valuable brand at $68.95 billion, followed by Microsoft at $65.07 billion and IBM at $52.75 billion. The document also discusses Nokia's marketing strategies across different channels and categories and lists several awards Nokia has won for its marketing effectiveness.

2. Brand Building THE 100 TOP BRANDS The world’s most valuable brands RANK BRAND VALUE 1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion 3 IBM $52.75 Billion 4 GE $42.40 Billion 5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeek Link: www.businessweek.com/pdfs/2001/0132-toprank.pdf

3. Internet / Mobile Marketing mynokialink.com

4. Sports Marketing

5. Sports Marketing

6. Music Marketing Stadium Concert Tours

7. Alliances & Sponsorships

8. Grassroots Marketing

10. Channel Marketing Strategy Strategic Marketing through Better Branding, Improved Trade Relationships and Superior Promotions By Shawn Clark Endorsed by American Marketing Association Featured in

11. Achievement Awards 1 st Place Marketing Effectiveness 1 st Place Video Production American Marketing Association 1 st Place Brand Recall

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