Christoph Riess
Meeting with Ukrainian Editors
18 November 2011, Kiew
www.wan-ifra.org
MEDIA NEWSPAPER
CONSUMPTION CIRCULATION AND
SHIFT NUMBER OF TITLES
Broadcast dominates-Where is Like the sun, rise in the east and
print?
decline in the west
ADVERTISING NEWSPAPER TRENDS IN
EXPENDITURES REVENUE NEWSROOMS
BY MEDIA Is it content paid, advertising Integration and digital – but
Has Internet taken the share? paid or digital revenue?
how?
© 2011 WAN-IFRA | 2

MEDIA CONSUMPTION
SHIFT
Broadcast dominates – Where is print?
© 2011 WAN-IFRA | 3
Media Consumption 2010 (minutes per day)
Internet
800
Television
Radio
700
Magazines
All New spapers
600
500
400
300
200
100
0
SA
n
ia
il
na
a
ne
ay
en
pa
z
si
d
ra
hi
U
m
ai
ed
us
In
Ja
B
kr
er
C
Sw
R
U
G
© 2011 WAN-IFRA | 4
Source: World Press Trends

NEWSPAPER
CIRCULATION
Like the sun, rise in the east and decline in the west
© 2011 WAN-IFRA | 5
Global Circulation (paid daily in Mil.)
538 540
550
528
518 519
500
450
400
06
07
08
09
10
20
20
20
20
20
© 2011 WAN-IFRA | 6
Source: WPT

Circulation Trends (paid daily)
Variation 2006-10
20%
Variation 2009-10
15%
10%
5%
0%
-5%
-10%
-15%
-20%
a
fic
a
e
e
ic
ic
p
op
ci
ro
er
er
ur
Pa
Am
Eu
m
rE
A
a
rn
si
tin
te
th
te
A
s
or
La
es
Ea
N
W
r.&
© 2011 WAN-IFRA | 7
t
en
C
Source: WPT
Global Number of Titles (paid daily)
14619 14853
15000 14022
13223 13525
14000
13000
12000
11000
10000
9000
8000
7000
6000
5000
06
07
08
09
10
20
20
20
20
20
© 2011 WAN-IFRA | 8
Source: WPT

Free Newspapers – The Hype is over
250 50
45
200 40
35
C o p ies Mil.
150 30
T itles
25
100 20
15
50 10
5
0 0
2006 2007 2008 2009 2010
Titles Copies
© 2011 WAN-IFRA | 9
Source: WPT
Market Share of Paid vs. Free Dailies (2010)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
SA
ly
a
n
l
na
ce
ia
en
s
zi
di
pa
It a
nd
tr
ra
an
hi
U
ed
In
us
Ja
B
la
C
Fr
Sw
er
A
h
Free
et
N
Paid
© 2011 WAN-IFRA | 10
Source: WPT

HitList – The World’s Top Ten Newspapers (copies k)
12000
Circulation 2010
Circulation 2009
10000
8000
6000
4000
2000
0
m ra n
n
xi
n
ia
da
n
n
hi ild
Sh un
i
s
ke
bu
bu
bu
Su
ao
nd
et
av
iS B
b
so g
ik
m
m
im
ol
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sa him
m Ja
fI
e
Pr
N
hi
Th
O
o
e
Ko nik
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S
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ay
hi
ri
ch
Th ch
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ky aii
m
sk
Th iu
ni
C
vs D
ni
Ti
m
ol
A
hu
ai
Yo
e
m
e
M
C
so
om
ko
© 2011 WAN-IFRA | 11
os
K
M
Source World Press Trends. National Newspaper Associations.
Average newspaper circulation per edition (paid dailies 2010)
500 461
Average circulation (000’s)
450
400 World-wide, average circulation is 17,000 copies
350
300
250
200 162 149
150 111
100 55
32 25
50 16 13 11
0
ria
a
A
UK
na
ay
il
n
y
a
si
az
di
an
US
pa
st
rw
i
s
Ch
In
Br
Ru
m
Ja
Au
No
er
G
© 2011 WAN-IFRA | 12
Source: WPT

ADVERTISING
EXPENDITURES BY MEDIA
Has Internet taken the share?
© 2011 WAN-IFRA | 13
Media share of advertising (BRIC states)
100%
80%
60%
Internet
40% TV
New spapers
20%
0%
ia
l
na
a
zi
pe
si
d
ra
hi
us
In
ro
B
C
Eu
R
rn
© 2011 WAN-IFRA | 14
te
es
Source: WP.T. Zenith Optimedia
W

NEWSPAPER
REVENUE
Is it content paid, advertising paid or digital revenue?
© 2011 WAN-IFRA | 15
Global Newspaper Revenue by Source US $(million)
© 2011 WAN-IFRA | 16
Source PwC.

TRENDS IN NEWSROOM
Integration and digital – but how?
© 2011 WAN-IFRA | 17
© 2011 WAN-IFRA | 18

© 2011 WAN-IFRA | 19
© 2011 WAN-IFRA | 20

News creation and dissemination
More interactive
Online readership is:
more ad hoc
irregular and
sporadic Multi-directional
Constantly updated news gets a variety of instead
news from different of linear
(monitoring, distilling and sources (Newsroom)
repacking information) allow them to mix
and
compile their own
personalized
information
© 2011 WAN-IFRA | 21
Summary
• Integrating print and digital platforms • Social media are changing the concept
and staff within the newsroom and process of content gathering and
dissemination
• Increasing importance on digital
platforms • Multi-directional instead of linear
• Easy to use video offers new ways • Constantly updated news (monitoring,
distilling and repacking information)
• Social media revenue models remain
hard to find
© 2011 WAN-IFRA | 22

THANK YOU FOR
YOUR ATTENTION.
Christoph Riess WAN-IFRA Darmstadt WAN-IFRA Paris
CEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourg
christoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, France
Tel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00
© 2011 WAN-IFRA | 23
DIGITAL MEDIA TRENDS
It’s getting everywhere
© 2011 WAN-IFRA | 24

Our industry challenge is engagement
Print Digital
Visits per reader/user 15 of 24 Per month 8.6 Per month
Minutes per visit 25 4.1
Pages per Visit 40 11.4
Unique visitors % of readers 100 30
© 2011 WAN-IFRA | 25
Source: CHISHOLM, COmscore
Audience reality (in Bil. users)
7
6
5
4 2G
Ever
3 readers Beijing
Olympics
2
Average
1 Ever
daily
readers 3G
0
ak
ily
n
n
s
s
er
er
tio
tio
da
pe
us
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ip
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cr
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et
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ra
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ew
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ub
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el
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an
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/C
db
pa
ile
vi
le
oa
ob
ws
Te
br
M
Ne
d
xe
© 2011 WAN-IFRA | 26
Fi
Source: CHISHOLM, COmscore

INTERNET VERSUS
MOBILE
Will tablets be our saviour?
© 2011 WAN-IFRA | 27
Penetration Mobile vs. Internet
Penetration Mobile 2010 (%)
160%
Penetration Internet 2010 (%)
140%
120%
100%
80%
60%
40%
20%
0%
SA
a
il
na
a
ce
di
z
si
ra
an
hi
U
us
In
B
C
Fr
R
© 2011 WAN-IFRA | 28
Source: ITU

Internet vs. Mobile Phone
Hybrid
Tablets
Hybrid
Paid but with Ads
Advertising model well
Advertising No ads please established, but revenue
goes to search machines
Mobile content payment Internet content payment
Content paid
model established (monthly model still to be established
payment, prepay, APPS)
Apple, Mobile phone
New players Google, Bing, Yahoo
companies
© 2011 WAN-IFRA | 29
© 2011 WAN-IFRA | 30

Telegraph The Daily NYTimes
DN+
USAToday
Politiken
wsj
Le Parisien
Bild Project
Aftonbladet
Zeit © 2011 WAN-IFRA | 31
MOBILE INTERNET
Will it replace PC internet?
© 2011 WAN-IFRA | 32

Mobile, the second evolution
Mobile Phone first evolution was to enable calls on the go
© 2011 WAN-IFRA | 33
Now, the second evolution from talk to fun
Smartphone
to have fun,
connect and as
tool
Mobile Phone first evolution was to enable calls on the go
© 2011 WAN-IFRA | 34

© 2011 WAN-IFRA | 35
Latest digital media trends
Search Search, and mobile Search
Ads …banners
Walled Garden
paywalls…
Specific Online video
Useful
Fun
Social Media – only for the big?
mobile Communities… can still be local and niche
…local and social Search
Golden years… digital comes of age
tablets …Apps and Leanback
Single sign-
on
© 2011 WAN-IFRA | 36

SOCIAL MEDIA
Is it just a PR trick?
© 2011 WAN-IFRA | 37
Social Media
Search engines
(Google, Bing)
lism
journa
Citizen e.org)
ic esonlin
(g lobalvo
Online news
aggregators
(Digg and NetVibes)
ors:
ews act
Mobile n com)
Mail: n ypost.
(news as
blishers
Online news pu
(publishing-report.com)
Social Media
(Twitter, Facebook)
© 2011 WAN-IFRA | 38

Social biz? Reach? PR?
© 2011 WAN-IFRA | 39
DIGITAL MEDIA EUROPE
London, 16-18 April 2012
Science Museum, Kensington
© 2011 WAN-IFRA | 40

DME’12 – Getting Out of The Box
After a highly successful, sold-out event in 2011, the
DME team brings a new and exciting
concept for Digital Media Europe 2012
Evenning
Trendsetting & ‘Extreme
Inspiring Network’
CONTENT Programme
Exhibitors’ Outstanding
GAME ROOM Location
© 2011 WAN-IFRA | 41
THANK YOU FOR
YOUR ATTENTION.
Christoph Riess WAN-IFRA Darmstadt WAN-IFRA Paris
CEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourg
christoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, France
Tel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00
© 2011 WAN-IFRA | 42