PactCoffee.com sells specialty coffee in the UK. For various reasons we choose not to be Fairtrade certified, despite sustainability being a critical consideration for our business. These slides were used to introduce our position ahead of a customer forum that helped to set our course for the next 6 months.

1. Ethical Sourcing in 2014
Customer Forum
N.B. For accompanying presentation and
discussion visit:
https://www.youtube.com/watch?
v=RIcgVlV2MR0
Thursday, 31 July 14

2. Quick Intro
• Why Now?
• Our Pact With Growers
• Why Not Get FT Certified?
• What Are We Planning?
• What Have We Missed?
• Open Discussion
Thursday, 31 July 14

3. Why Now?
• Just began direct trade, aim 95% in 6
months
• We’re reaching a size where we can make a
difference
• It matters to our customers
Thursday, 31 July 14

4. Pact With Growers
• We will always store treat your coffee with
the same love, care and attention that you
have
• We will ensure you are paid more than the
Fair Trade rate for your beans
• If we are successful, we will use our
influence to make your lives better, not
worse
- blog.pactcoffee.com, June 2013
Thursday, 31 July 14

5. Why Not Get
FairTrade Certified?
• The best coffee producers are independent
(not part of a cooperative, which is prereq.)
• The auditing process is flawed. It was
compelling when introduced, but not any
more.
• It disconnects quality with value, which is
not sustainable.
Thursday, 31 July 14

6. So What’s Our
Approach?
• Seedling stage at the moment - now is the
time to contribute!
• 3 measures in place whilst we work out a
lasting position...
Thursday, 31 July 14

7. 1. Pay more
• We will pay min. 125% of the Fairtrade rate
for all our coffee, and publish what the
actual percentage is on blog.pactcoffee.com
Thursday, 31 July 14

8. 2.Verify Previous Claim!
• The fact that we have paid more will be
independently audited by KPMG.
Thursday, 31 July 14

9. Big Data
• Work with SOAS to ROBUSTLY answer
this question:
“Does paying a higher price to coffee farmers for
specialty coffee lead to higher wages being paid
and, if so, to what extent?”
Thursday, 31 July 14

10. Questions/Comment
stephen@pactcoffee.com
twitter.com/pactcoffee
+44 203 095 3975
Thursday, 31 July 14