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Ethical Sourcing in 2014
Customer Forum
N.B. For accompanying presentation and
discussion visit:
https://www.youtube.com/w...
Quick Intro
• Why Now?
• Our Pact With Growers
• Why Not Get FT Certified?
• What Are We Planning?
• What Have We Missed?
•...
Why Now?
• Just began direct trade, aim 95% in 6
months
• We’re reaching a size where we can make a
difference
• It matter...
Pact With Growers
• We will always store treat your coffee with
the same love, care and attention that you
have
• We will ...
Why Not Get
FairTrade Certified?
• The best coffee producers are independent
(not part of a cooperative, which is prereq.)
...
So What’s Our
Approach?
• Seedling stage at the moment - now is the
time to contribute!
• 3 measures in place whilst we wo...
1. Pay more
• We will pay min. 125% of the Fairtrade rate
for all our coffee, and publish what the
actual percentage is on...
2.Verify Previous Claim!
• The fact that we have paid more will be
independently audited by KPMG.
Thursday, 31 July 14
Big Data
• Work with SOAS to ROBUSTLY answer
this question:
“Does paying a higher price to coffee farmers for
specialty co...
Questions/Comment
stephen@pactcoffee.com
twitter.com/pactcoffee
+44 203 095 3975
Thursday, 31 July 14
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Pact Coffee: Why we're not Fairtrade and how we're going to ensure we're still ethical

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PactCoffee.com sells specialty coffee in the UK. For various reasons we choose not to be Fairtrade certified, despite sustainability being a critical consideration for our business. These slides were used to introduce our position ahead of a customer forum that helped to set our course for the next 6 months.

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Pact Coffee: Why we're not Fairtrade and how we're going to ensure we're still ethical

  1. 1. Ethical Sourcing in 2014 Customer Forum N.B. For accompanying presentation and discussion visit: https://www.youtube.com/watch? v=RIcgVlV2MR0 Thursday, 31 July 14
  2. 2. Quick Intro • Why Now? • Our Pact With Growers • Why Not Get FT Certified? • What Are We Planning? • What Have We Missed? • Open Discussion Thursday, 31 July 14
  3. 3. Why Now? • Just began direct trade, aim 95% in 6 months • We’re reaching a size where we can make a difference • It matters to our customers Thursday, 31 July 14
  4. 4. Pact With Growers • We will always store treat your coffee with the same love, care and attention that you have • We will ensure you are paid more than the Fair Trade rate for your beans • If we are successful, we will use our influence to make your lives better, not worse - blog.pactcoffee.com, June 2013 Thursday, 31 July 14
  5. 5. Why Not Get FairTrade Certified? • The best coffee producers are independent (not part of a cooperative, which is prereq.) • The auditing process is flawed. It was compelling when introduced, but not any more. • It disconnects quality with value, which is not sustainable. Thursday, 31 July 14
  6. 6. So What’s Our Approach? • Seedling stage at the moment - now is the time to contribute! • 3 measures in place whilst we work out a lasting position... Thursday, 31 July 14
  7. 7. 1. Pay more • We will pay min. 125% of the Fairtrade rate for all our coffee, and publish what the actual percentage is on blog.pactcoffee.com Thursday, 31 July 14
  8. 8. 2.Verify Previous Claim! • The fact that we have paid more will be independently audited by KPMG. Thursday, 31 July 14
  9. 9. Big Data • Work with SOAS to ROBUSTLY answer this question: “Does paying a higher price to coffee farmers for specialty coffee lead to higher wages being paid and, if so, to what extent?” Thursday, 31 July 14
  10. 10. Questions/Comment stephen@pactcoffee.com twitter.com/pactcoffee +44 203 095 3975 Thursday, 31 July 14

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