BeTheHope creates short URLs and QR codes linked to customized mobile campaign webpages, distributable via text, email, WhatsApp or social media posts, making one-click donations possible using Apple Pay and Google Pay.

1. BeTheHope.fund
Developed with JavaScript passion — Abhinav Chawla
Twilio x DEV.to

2. The Problem
17
Average number of clicks to
complete a donation online 1
2.6sec
Time before users abandon if
failed to spot the call-for-action 2
67%
Dropout rate for unoptimized
websites and poor UX 3
?
? ?
?
1. Based on averages of top ten donation platforms in Canada
2. https://cxl.com/blog/first-impressions-matter-the-importance-of-great-visual-design/
3. https://www.intechnic.com/blog/100-ux-statistics-every-user-experience-professional-needs-to-know/

3. The Solution
1
Single click to complete
donation
BeTheHope creates short URLs and QR codes linked to customized mobile
campaign webpages, distributable via text, email, WhatsApp or social media
posts, making one-click donations possible using Apple Pay and Google Pay.
Using Apple Pay and
Google Pay
Text, email, WhatsApp, QR
codes for quick distribution

4. 33.8%
Compound Annual Growth Rate (CAGR) in
mobile payments predicted for 2017-2023 1
6.8m
Mobile payment users in Canada, with
fivefold increase since 2014 3
1. https://www.alliedmarketresearch.com/mobile-payments-market
2. https://www.innsamlingsradet.no/wp-content/uploads/2019/03/2018-Charitable-Giving-Report.pdf
3. https://www.emarketer.com/content/canada-mobile-payment-users-2019
12.5%
Increase in annual mobile payments over the
past 5 years 2
Timing
Why now?

5. COVID-19
87%
SBOs say their business is
hurt due to Coronavirus
SBOs can only survive for 3
months in these conditions
SBOs think governments are
not doing enough to support
With the outbreak of COVID-19, restaurants, barbers, artists, even local charities and many more
small family owned businesses need to reach out to their customers in the simplest of the forms
providing a swift and efficient medium for support.
BeTheHope can bridge the gap and bring communities together in these times of social distancing,
and thereafter. The simplicity of the one-click donation provided by the platform will delight the
donors and bring in the support needed currently.
35% 68%
https://www.lanereport.com/123676/2020/04/87-of-small-business-owners-say-their-businesses-are-hurting-from-covid-19/
How can this be utilized in current times?

6. How would SBOs, Charities, NGOs use it?
Track donations via the
dashboard
Easily create
personalized campaigns
Distribute short
campaign URLs via texts,
emails or WhatsApp
Share QR code on
social media platforms
Okay, but how easy is it for the donor?

7. 1. Open short URL or
Scan QR code
Donors can open the link received via text
or use phone’s camera to scan the QR code.
The link will be directed to a customized
webpage for a donation campaign.

8. 2. Donate
After selecting the desired amount, the one-click
donation process can be completed by using
Apple Pay, Google Pay or your credit card. $ $$

9. 3. Voila, that’s it!
Thanks for supporting a local business or
an organization you believe in and helping
the community in times of need.

10. Your turn
Simply open your camera and scan the QR code or type the link below on your phone’s browser.
Don’t worry, you will not be charged. To pay a donation amount, click donate.
Apple Pay option will only show on Safari on any iOS device with Apple Pay enabled; likewise Google Pay will only show on Chrome.
Otherwise, you can pay with your credit card. Test credit card number: 4242 4242 4242 4242.
bth.fund/CAcares/covid

11. Thank you!
Name: Abhinav Chawla
Email: abhinavchawla13@gmail.com
BeTheHope.fund
Developed with JavaScript passion — Abhinav Chawla
Twilio x DEV.to