Nike Vs Adidas

Nike vs Adidas
ENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. |
ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. |
COMPARISION OF MARKETING STRATEGY | 5. | DATAANALYSIS | 6. | DATA REPORT | 7. |
CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her
extensive support in the completion of this entrepreneurship project and also providing me with help
full tips. This project has enlightened me and made me more aware of the product. I would also like
to thank all my classmates for their help in doing this project. AIM The main aim of this project is to
compare and identify the various marketing ... Show more content on Helpwriting.net ...
Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to
manufacturing sportswear and equipment, the company operates retail stores under the Niketown
name. Nike sponsors many high profile athletes and sports teams around the world, with the highly
recognized trademarks of "Just do it" and the Swoosh logo. Marketing strategy of Nike:– *Product:–
* Nike's foremost focus is athletic footwear and apparels designed for sports and everyday usage
with the brand name. * New product offerings under the name of brand include sports balls,
eyewears, bats etc... * They also utilize the auxiliary bodies to sell the sports related raw materials
and products. *Price:– * The company has designed its pricing structure in a way to make it
competitive to other shoe sellers. * The prices of the products are variable depending on the type
and the size. *Promotion:– * The company has used electronic media (commercials, websites and
newspapers) to promote their brand. * Many well known athletes have also worked for the
advertisement of the brand. * They sponsor events for the marketing of the brand. * The brands
swoosh logo and image played an important role in its advertisements. *Place:– * Nike has its
individual stores and also available at major malls all over the globe. * The company also sells its
products through individuals, auxiliaries and licenses. * The company has its production
... Get more on HelpWriting.net ...

Business Strategy: Dow Jones Sustainability Strategy Of...
Executive Summary
Adidas general approach is to be a sustainable company. Adidas Group is one of the global leaders
within the sporting goods industry. Adidas offering a broad range of products around the core brands
such as adidas, Reebok, TaylorMade, Rockport and Reebok–CCM Hockey. Headquartered in
Herzogenaurach, Germany. From the assesment, adidas Group's sustainability strategy is rooted in
the Group's values which are performance, passion, integrity and diversity. Furthermore, the adidas
Group is selected to join the Dow Jones Sustainability Indices (DJSI), which is positively welcomed
by investors who integrate sustainability considerations into their portfolios. Adidas build the
framework for their sustainability efforts to tackle issues that are most material for business
operations. The four pillars of the adidas Group's strategy are people, product, planet and
partnership. People refer to Adidas will positively influence the lives of our employees and factory
workers as well as those people living in the communities in which we have a business presence.
Product refer to Adidas will find better ways to create our products, mainly through innovation,
increased use of more sustainable materials and efficiencies. Planet refer to Adidas will reduce the
environmental footprint of both our own operations and our suppliers' factories. ... Show more
content on Helpwriting.net ...
Hence Adidas have taken a mature approach for the following five areas. Firstly, products and
planet. The adidas Group strives to integrate environmental thinking and acting into its daily
operations. They empower their own employees to develop smarter solutions in product creation and
be more resource efficient. The goal is to substantially improve the Group's environmental footprint
by changing their processes across every part of their value chain, from innovation and product
design via development and manufacturing operations to their own stores and other sales

Adidas: Will Restructuring Its Business Lineup Allow It to...
Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?
I. CASE OVERVIEW For almost two decades throughout the 1960s and 1970s, Adidas became the
best–selling brand of sporting goods in the world. Founded in 1920 in Herzogenaurach, North
Bavarian, Germany by Adolph (Adi) Dassler, Adidas then well known for pioneering athletic
footwear with kind of revolutionary invention in athletic footwear and equipment in which Adi
Dassler alone accumulating 700 patents and property rights worldwide by the time of his death in
1978. The company has long history in footwear business since founded in 1920. By 1924, Adolph
Dassler's brother Rudolph Dassler join to the business where two brothers then formed new shoe
factory named ... Show more content on Helpwriting.net ...
Adidas contribute € 6 million in net sales in 2004, make Adidas contribute the second largest
revenue among the business unit.
3. Salomon that focused on winters sports product categorized as cash cow because of market
growth rate in winters sports industry was to be mature with only 3.1% growth rate during 2003–
2004. Refer to the conditions, Salomon then struggled to maintain its revenue through expanding
apparel lines, development soft goods sales forces for each brand and developing advertising
targeting women. Salomon gained € 0,653 million from € 1.5 million of winters sports equipment
total market in 2004
4. Taylor Made Golf Also categorized as cash cow business unit since it also struggle to maintain its
enjoyable revenue since golf equipment industry had seemingly reached maturity as a sport with
only 2–3 percent growth annually especially in US. The remaining market that still attractive for
golf equipment is Asian market which company successfully increased its sales in Asia from 13
percent of sales in 1999 to 31 percent in 2004. The unit contributed net sales €0.633 million in 2004.
III. RECCOMENDATION
1. The acquisition of Reebok International Ltd. will strengthen its business portfolio especially in
footwear, apparel and golf equipment industry as Adidas core competences. The Reebok acquisition
would boosted Adidas's revenue approximately $11 billion in 2005 and would make convinced
improvement to catch Nike that

The Success Of The American Football Boots
History Each awesome story has a starting. This one began in a residential area in Bavaria,
Germany. After initial phases in his mom 's wash kitchen, Adi Dassler enlisted the "Gebrüder
Dassler Schuhfabrik" in 1924 and set out on his central goal to furnish competitors with the most
ideal gear. Gold awards in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were
first compensates and turning points – and just the begin of our story. On August 18, 1949, Adi
Dassler started by and by at 49 years of age, enrolled the "Adi Dassler Adidas Sportschuhfabrik" and
set to work with 47 agents in the neighborhood of Herzogenaurach. Around the same time, he
enrolled a shoe that consolidated the enlistment of the soon–to–wind up praised Adidas ... Show
more content on Helpwriting.net ...
The proprietor of the association at the time got a kick out of the opportunity to call his business
"The three stripe association". Surely, even as new logos took the spot of the old ones, the
association would stay steadfast to the three stripes look. The trefoil was the second Adidas logo.
The subject of three stripes is still apparent in the look, both in the forget that shoot from the logo,
and the three stripes that cross it askew. This logo was picked on the grounds that the organization
needed a logo that spoke to the way that their image was a ton bigger and more assorted that it used
to be while as yet keeping the fantastic Adidas look. This logo is still utilized on some of their items,
especially their line of fantastic items. The greater part of their superior items have proceeded
onward to a third and last logo. This logo is the most recent one that has been presented, and it
speaks to a percentage of the finest gear that Adidas offers. This logo more than the others should
have a considerable measure of significance. The organization needed to keep the three stripes that
they were known for, additionally add something to give the logo some force. This new logo should
take after a mountain, similar to it is testing the general population who purchase Adidas items to
drive themselves as far as possible. This most recent logo shows up on numerous bits of games gear
and the new logo is still in a flash

Becoming AAthlete And Sports Fan
CEO "I have been a passionate athlete and sports fan ever since I was a little boy, playing football in
my hometown. I also have a passion for business. I used to work in my parents' butchery as a kid
and opened my own pub when I was a student. At the Adidas Group, my passion for sports and for
the business inspire me in my daily work" (Hainer). That quote came directly from the CEO of
Adidas himself, Herbert Hainer. Hainer was born in Germany, and has a degree in Business Studies.
He started as a Sales Director for Adidas, eventually becoming a National Sales Director, to a spot
on the Executive Board, and now the head position as Chief Executive Officer. Description of
Business It is not that common when a business can employee more than 50,700 people in 160
countries, but anything is possible with the Adidas Company. This complex organization helps
everyone find what he or she is looking for, whether they're an athlete looking for the best
equipment, or simply finding comfort with style, Adidas has no struggle helping their customers find
what works best for them. The Adidas Group has innovation leaders who help all their customers
with various skill levels become as successful as they can. This group of leaders is committed to
giving creativity with affordable prices. According to the Adidas Company profile, the company has
a plan to break records, make unforgettable history, and set the new trends. With the abundant
amount of footwear, apparel and accessories, the

A Comparison of Strategies in Sports Marketing
INTODUCTION An organization is established, it has some mission and vision. This mission and
vision define its operation and research. To fulfill the organization's mission they have to develop
top level plans and sustain long term competitive advantage that is Strategy. Following this
definition, when an organization has mission, develop a plan and understand the "sustainable"
competitive advantage – where competitor cannot easily duplicate the firm's strategy. The most
difficult challenges facing organizations is that strategies are not always efficient as originally
planned. So decision taker has to be perfect while strategy formulation which is an interative process
(1). For strategy formulation, decision maker should ... Show more content on Helpwriting.net ...
He introduced himself as a representative of the Blue Ribbion Sports and ordered his first pair of
shoes. This journey later became successful and developed as Nike (13). The company kept focus
best quality shoes for professional athletes as well as on jogging community and daily use sports
products. Their successes lead to the loss in the market of the German company, Adidas. Nike's
popularity increases the selling of its product. In 1972 Phillip Knight started promoting Nike as
sports brand and he became founder of the Nike with the support of Bill Bowerman (13). Later it
started designing, marketing and distribution of athletic footwear, apparel, equipment and
accessories for varieties of sports and fitness activities. Today Nike is the world's leading company
in the athletic footwear, apparel and accessories segment in the textile industry (4).
Company overview of Adidas group Adidas was established by German Shoemaker Adi Dassler in
Herzogenaurach. This brand focus on innovation and quality products that satisfy people's
excitement, and meet the physical challenges (13). They start with the athletic running footwear and
currently produce a great range of products like watches, bags, shirts and accessories. They are the
second largest manufacture of sportswear products (4). Adidas's logo is the three stripes which
indicate Adidas has faithfully

Adidas Performance At The Water Tower Place
Intro: Our research team has been tasked with observing the Adidas performance store located at the
Water Tower Place. Adidas is a German multinational company that manufactures athletic wear,
shoes, and accessories. The company started in 1924 and has since expanded globally and currently
employs over 50,000 people (Torry). The company markets and sells their products in retailers, as
well as their own stores around the world. Adidas is a publicly traded company that had 14 billion
euros in revenue in 2013 and is currently has an approximated market value of 18 billion euros
(Annual Report). Adidas mainly specializes in soccer wear, but has broadened its product focus to
basketball and conventional western athletic wear as well. In 2005, Adidas bought Reebok in order
to expand their influence and enter into different markets (NBC news). They also sponsor athletes
such as Lionel Messi, who has large influence on a European culture, as well as Derrick Rose, who
has helped raise awareness of their brand in western culture. From a competition standpoint, Adidas'
three largest competitors are Puma, Nike, and Under Armour. Historically, Adidas and Puma have
the longest rivalry, dating back to 1948. Adolf & Rudolf Dassler originally started Adidas and Puma
as a family company, but eventually had had a fallout, causing Rudolf to leave and take over Puma
himself (Torry). Currently, Nike is Adidas' largest competitor from a global business standpoint.
Finally, Under Armour is an

Company History : Adidas ' 3 Stripes ' Essay
Company History
Adidas was created in 1924 in Herzogenaurach a small town just outside Nurnberg in Germany. The
company's headquarters are still located in Herzogenaurach in Germany with subsidiaries in 60
countries. Adolf "Adi" Dassler was the founder of Adidas and he started to produce his own sports
shoes in his mother's wash kitchen. Adolf's brother named Rudolf Dassler joined the business right
after World War I. The company started in 1924 called Gebruder Dassler OHG, and began to
manufacturing shoes for athletes (www.adidas–group.com). On August 18, 1949 the company
registered the name of Adidas AG from "Adi" (a nickname for Adolf) and "Das" (from "Dassler")
starting again after the brothers split up in 1947. After the brothers split up, Rudolf Dassler created
the firm Puma and they became big business rivals in their own home town.
The registration of the soon–to–become famous Adidas "3 stripes" was done on the same day as the
trademark for Adidas and so they have been ever since. Adi Dassler was known for his big interest
in sports and valued quality and function, he is known for gaining insight from important athletes on
their needs and wants and close collaborations. His mission was to provide athletes with the best
possible equipment. Led by this strategy, Adidas earned at a very early stage a reputation for being
innovative and creative. In 1954, the German national soccer team won the World Cup Final with
their new technology screw–in–studs. This championship

Sustainability Analysis Of Adidas
It is a fact that nowadays Adidas appears to be one of the most famous multinational company,
which designs and produces sports clothing, shoes, and different kind of accessories. The popularity
of the brand is hard to describe, but the is no doubt that today it is one of the most successful
clothing corporations in the world and it is the largest sportswear producer in Europe as well. The
corporation with the well–known motto "Impossible is nothing" presents the perfect example of the
efficiency, comfort, and sustainable development, considering its strategy which is focused on
integrity, diversity, and performance.
The main goal of the paper is to understand how the Adidas Corporation benefits the society as a
whole, considering their Sustainability ... Show more content on Helpwriting.net ...
It is a fact that after the United Nations Summit in Rio in 1992, sustainable development topic
papers to be presented and discussed on the global political level, and as a result, civil society was
deeply involved in the growth of sustainable development. Eventually, Adidas Gropu was not the
exception and they have managed to improve their working conditions and production abilities.
Moreover, in 2011, several famous brands like Nike, H&M, Puma, and Adidas as well, "announced
the release of a joint roadmap towards zero discharge of hazardous chemicals in the supply chain by
2020". (NIKE, Inc.,

Nike 's Marketing Practises With Puma
This essay begins by discussing the competition between Nike and one of its rivals. This essay will
focus on Puma as they are Nike's rival. Moreover, it will analyse and discuss Nike's marketing
practises with Puma; these two companies will be compared and will be supported by examples and
references that will be shown throughout the essay.
To begin with, Nike is the world's largest sports brand while Puma is currently the third largest
sports company after Adidas in the sports industry. (Heydt, 2013). Nike's brand value is
continuously increasing each year. (Interbrand, 2013). According to Interbrand (2013), Nike carries
on with endorsing famous sports athletes including, Rafael Nadal and Lebron James. Nike's shoe
products are very well ... Show more content on Helpwriting.net ...
(Chris, 2014). Puma and Nike have organised their marketing programs in a very good and
successful way, through all parts of integrated marketing communications, these two brands have
also strengthened their brand image through contracts with athletes and sponsorships as well as
partnerships with groups and players of international repute in football, golf and other well–known
sports and sponsoring mega global occasions. (Nazir et al., 2013).
Understanding customers is the way to provide for them great service; it is important for every
company to understand its customers, including Puma and Nike, to be able to give their customers
good service. To give good customer care, businesses must deliver what they have promised.
However, great customer care includes getting to know the customers well that organisations can
anticipate their customers' needs and surpass their desires and expectations. (Donut, 2014).
Mahadevan (2014) stated that, "The better the business can manage the relationships it has with its
customers, the more successful it will become" this shows that organisations today need to
understand its customers in order to succeed.
Nike and Puma are both focusing on their customers and are strongly committed to marketing.
(Wood, 2013). These sports organisations share a thorough dedication to understanding and
fulfilling the needs of their customers in clearly defined target

Michael Jordan Entrepreneur
Michael Jordan
Why i have chosen him
I have chosen Jordan because he has won 72 awards over 15 years.Points 32,292 (30.1 ppg)
Rebound 6,672 assists 5,633 and is in the nba hall of fame.and has his own basketball shoes.
How he became an entrepreneur
Jordan made his brand of shoes in 1984,he got the investment of nike to pay of the fine to play is his
Jordans every game.Jordans has a very wide product portfolio. This contains 23 pairs of shoes. As
this business is still operational the product range is still growing.
After he finished his career, he went on to be the chairman of the basketball team Hornets.
Target Market
Jordan targets his product mainly at athletes, many people dont wear J's for he does this because its
sport shoe ... Show more content on Helpwriting.net ...
Their business boomed after Dassler shoes adorned the feet of gold–medal–winning Olympians in
the 1930s. the brothers had split the company and waged a war of their own – in the business arena.
Adolf, who preferred to be called Adi, named his business Adidas, combining his first and last
names; Rudolf tried the same with his firm called Ruda, though he later changed it to Puma. It's said
that the brothers never spoke again, and their bitter rivalry even divided the town of
Herzogenaurach, where they built their competing factories on the opposite banks of the town's
river.
Target Market
The target market for adidas is athletes such as football, rugby and more also it not for sport you can
have normal shoes.
Amy Childs– local entrepreneur
Why i have chosen her
I have chosen because she is a local business woman
How she became an entrepreneur
Child's launched a fragrance on 21 August 2012, which she promoted with her partner David Peters.
Amy has also released her own range of Eyelashes, beauty and tanning range, a fitness DVD and
calendar.
Target Market

Her target market is to young adults and adults in their 20's.
Comparison for all three
Michael Jordan and adolf dassler are both sport related and have their own shoes brand amy childs
on the other hand has a fragrance but all 3 for them have a clothing

Sibling Rivalry
Comp 101
3 October 2013 Sibling Rivalries As people grow up, competition starts to become apparent. With
competition comes many other problems, some of which include rivalries. Rivalries are defined as a
state of competition or antagonism. Sometimes groups of people, or even family members, will
become overly competitive and create these rivalries. Some of the worst types are those within
siblings. Sibling rivalry is often a major problem in households, especially between children close in
age. There are several causes to sibling rivalries. Most of them come down to just plain
competitiveness, but more specifically, factors like sports, school, and even popularity. Sports can
cause a big fight. Usually, both siblings want ... Show more content on Helpwriting.net ...
Even friends can cause siblings to fight with one another. Friends sometimes think it is humorous
when siblings argue and fight, just like my biology teacher, and they will make bets or try to make
up little competitions just to see the family members compete against each other. Sibling rivalries
can have a lasting effect on the people involved. They can cause horrible relationships based on
trying to be the better child. Siblings can become angry and start to fight with each other: either
physically or through the use of words. Both ways, though, are still very hurtful and have a lasting
effect on the other sibling. Sometimes, this makes the two hate each other because everything that
they do is a constant competition which isn't always fun: for example, the Dassler brothers. The
Dassler brothers, Adi and Rudi, had an interesting life. They were two boys, living in a small town
of Herzogenaurach, Germany, making shoes out of their mother's laundry room. Adi was the quiet,
craftsmen, while Rudi was the out–going, salesman. The two got Jesse Owens, a legendary track star
to wear their shoes. After he won four gold medals in the 1936 Olympics, the Dassler boys' shoe
sales increased drastically. This made tension between the two grow thick and the fact that they're
wives already did not like each other, made it even worse. One day, during World War II when the
Allies were bombing Herzogenaurach, Adi and his wife climbed into a bomb shelter

Adidas
adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs
and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯ s]). It is the holding company for the
Adidas Group, which consists of the Reebok sportswear company, TaylorMade–Adidas golf
company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear,
Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports– and
clothing–related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and
the second biggest sportswear manufacturer in the world.[3]
Adidas was founded in ... Show more content on Helpwriting.net ...
Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer,
that phrase is a backronym; the name is actually a portmanteau formed from "Adi" (a nickname for
Adolf) and "Das" (from "Dassler").
Early years and rivalry with Puma
Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was
divided on the issue, leading to the nickname "the town of bent necks"–people looked down to see
which shoes strangers wore. Even the town 's two football clubs were divided: ASV Herzogenaurach
club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf 's footwear. When handymen
were called to Rudolf 's home, they would deliberately wear Adidas shoes. Rudolf would tell them
to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and
although both are buried in the same cemetery, they are spaced apart as far as possible.[citation
needed]
In 1948, the first football match after World War II, several members of the West German national
football team wore Puma boots, including the scorer of West Germany 's first post–war goal, Herbert
Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of
Luxembourg won Puma 's first Olympic gold in Helsinki, Finland.
The original Adidas logo until 1997, it is now used on Adidas Originals
At the 1960

Nike 's Offensive Competitive Advantage
Nike's Offensive Competitive Advantage There are numerous definitions of competitive strategy;
whether, it was defined by a scholar, a textbook, or a dictionary source, it is not the same. A source
may refer to this subject as a competitive strategy or a competitive advantage. Therefore, this subject
is difficult to understand and then apply to a company. The Five Generic Competitive Strategies that
Michael E. Porter developed are not really five strategies, more like five with subsets under them.
Nike does not fit neatly into a specific strategy. The first factor within the competitive strategy as
described in the Essentials of Strategic Management textbook is a broad target market or a narrow
target market. The second factor considers ... Show more content on Helpwriting.net ...
Adidas was founded by Adi Dassler on August 18, 1949 in Herzogenaurach, Germany. Adidas has
been in business longer than Nike, they have had their logo since the inception; thus, the three
stripes on the side of their shoes. In Spring of 2015, they came out with their new strategic business
plan called, "Creating the New". The focus was on Cities, Speed, and Open Source. According to
Herbert Hainer, the CEO at that time stated, "The company is working every day to inspire and
enable people to harness the power of sport in their lives (Adidas Group, n.d.). Adidas current
competitive strategy is not the same as Nike's competitive strategy. In October 2016, Kasper Rorsted
became Adidas' current CEO. He believes health and fitness will continue to become a lifestyle not a
fad. Furthermore, he wants to expound the three clear strategic choices: Speed, Cities, and Open
Source." They are more focused on the broad target market, a low–cost provider strategy. In March
2017, he updated the focus for Adidas to include "Corporate Culture, Digital, One Adidas, North
America and Portfolio." (Adidas Group, n.d.).
It seems Adidas works to be transparent with the global community, they are striving towards
meeting all customers' needs, in all walks of life, while giving back to communities. They follow a
corporate mission that reflects human resources, social and environmental affairs, and community
affairs; thus, good corporate social responsibility

Adidas Referee Kits For International Association Teams
Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and
accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in
Europe and the second biggest in the world. Football kits and the associated equipment for football
has always been Adidas main focus . Adidas remains a major company in the supply of team kits for
international association football teams and clubs. Adidas makes referee kits. Adidas referee kits are
used in competition internationally and used by many countries and leagues in the world. Adidas has
been a go–getter in the area of footwear for the sport, with famous examples including the 1979
release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the honor
of the bestselling boot of all time. The soft–ground equivalent was named World Cup and it too
remains on the market, timeless and iconic. Adidas has been criticized for operating sweatshops,
particularly in Indonesia. Many of its suppliers that supported unions for subcontractors with less
reputable labor rights records were rejected by Adidas between 2006 and 2007. Adidas was also
criticized for being racist. a picture of a pair of Jeremy Scott–designed shoes containing shackles
was posted on june 14,2012 by Adidas on their facebook page . The picture was of a planned shoe
line that Adidas intended to release in July. The photo quickly caused controversy including that of
Jesse Jackson

Adidas : Adidas ' Current Official Logo
Introduction:–
Adidas Group, a German multinational corporation that designs and manufactures sports shoes,
clothing and accessories based in Herzogenaurach, Bavaria, Germany. Adidas was founded in 1948
by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older
brother Rudolf. It offers its products through three brands, including adidas, TaylorMade–adidas
Golf, and Reebok. The company operates in Europe, the Americas and Asia. Adidas is the largest
sportswear manufacturer in Europe and the second biggest in the world, after Nike. Employing more
than 50,700 people in over 160 countries, adidas produce more than 650 million product units every
year and generate sales of € 14.5 billion (all figures relate to 2013).
Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear,
and other sports– and clothing–related goods. The company 's clothing and shoe designs typically
feature three parallel bars, and the same motif is incorporated into Adidas' current official logo. One
of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major
company in the supply of team kits for international association football teams and clubs, including
Bayern Munich, Real Madrid, Chelsea, Manchester United and A.C. Milan.
Globalisation:–
Is the process of international integration arising from the interchange of world views, products,
ideas, and other aspects of culture. The process by

Schaeffler Group Essay
The Schaeffler Group, consisting of 3 main divisions, INA–Schaeffler KG, FAG Automotive and
Industrial & LuK GmbH together forms the leading global integrated automotive and industrial
supplier. The company manufactures high quality, innovative technological and high precision
components in Automotive and Industrial Applications. Schaeffler Group is one of the Europe's
Largest Technology Companies with family ownership. The Company comprises of two major
divisions– Automotive and Industrial. Each divison is further classified based on manufacturing
applications. Certification: Groups certified according to international standards : DIN ISO
9001:2008, ISO TS 16 949:2009, AS 9100 ISO 14001, (EC) 761/2001 EMAS with regard to
environmental ... Show more content on Helpwriting.net ...
LuK made its name with a tagline as "Every 4th car leaving an automotive factory is fitted with LuK
Clutch". INA expands its expertise with acquisition of FAG Bearings in 2002. In 2003, INA, FAG
and LuK formed together and were officially named as the "Schaeffler Group". In 2004, Schaeffler
group was awarded as the "Entrepreneur of the Year" and honored as Germany's largest family
owned company. In 2006, FAG and INA established the world's first catalogue for industrial
products with approximately 40,000 standard products. In year 2006, Schaeffler Group took over
bid to the shareholders of Continental AG and in year 2009, Schaeffler concludes takeover of
Continental AG with over 49 % share in the company making Schaeffler the company's largest
shareholder. In 2009, Schaeffler has entered the Hybrid products market, considering eMobilty as
the future for Schaeffler. In 2010, the company creates a massive innovation force to develop in the
field of Hybrid modules and makes 1600 patents, making it the 4th in rank in terms of Germany's
most innovative companies. LuK GmbH celebrates its 50th Anniversary in June. Schaeffler
participates in International DTM series for the first time to denote its motor sport

History Of Pum A Shoe Factory Worker
History of puma
Abdikadir S. Hussein
Spalding University
History of puma
The beginning for puma, the multination brand that is the leading athletic footwear, apparel and
accessories companies in the world, all started in a town in the district of Erlange–hoohsyadi in
Bavaria, Germany. Christoph Von Wilhelm Dassler a common shoe factory worker, while his wife
Pauline ran a small laundry in Bavarian in the town of herzogenaurach.
When their son Rudolf Dassler went off to war in world war 1. Upon return from the war Rudolf
Dassler got a management positions at a factory and later down in his career in a leather wholesale
business. In 1924 Rudolf returned to his home town where he joined his younger brother, Adolf,
who had started his own ... Show more content on Helpwriting.net ...
Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the
jerseys and clothing sporting the Puma brand. Puma ranks as one of the top shoe brands with Adidas
and Nike. The company has been led by former football professional Bjorn Gulden (CEO) since
July 1, 2013 many great

Aaa, Inc.
Jalen Prince
Joseph Messam
Trimell Pearce
Warren Bell
Starting in the small town of Bavaria, Germany Adidas group was founded by Adi Dassler in 1924.
The first registered shoe was named the, "Gebruder Dassler Schuhfabrik" and that is when Mr.
Dassler embarked on his mission to provide athletes with the best possible equipment. Two of the
first athletes sponsored by the Adidas group were Lina Radke and Jesse Owens. Both who in fact
won gold medals while sporting the brand which was the start of an evolution. In 1949, Mr. Dassler
remastered his brand and moved the operation to Herzogenaurach with 47 employees. The Adidas
group sponsored the German national football team in 1954 against the undefeated and undeniable
Hungarians. The ... Show more content on Helpwriting.net ...
Customers, like Adidas, are able to consult with Framas on on any issues they are having/
performance standards they want met and Framas can provide solutions from the advanced practices
in manufacturing that their company acquires. Frames states to its clients via their website, "The
close integration of our specialists from the product development, the in–house mold design and
production guarantee rapid implementation of the idea to series production, in the highest quality
and efficiency". The care and detail that Frames applies towards the designs contribute to the overall
success of the Adidas brand and why so many customers are satisfied with all of their products.
Adidas is a company whose clothing and products are used and worn by many throughout the world.
A material used to manufacture their products is recycled polyester (PES). This material comes from
a variety of post– consumer waste, like used clothing and plastic bottles, that's reprocessed and spun
into usable fibres. The Adidas group corporation has a global supply chain that covers many
products. Therefore, by using this type of material to manufacture their products, they are reversing
their carbon footprint and saving a lot of money when making, packing, and distributing all over the
world. The use of PES helps the world reduce the amount of petroleum waste exerted, into the air,

The Corporate Structure Of Puma
Puma is one of the world's leading athletic footwear, apparel and accessories companies. The history
of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the
existing business assets "Gebrüder Dassler Schuhfabrik". Throughout the years they were the first to
introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely
shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the
Puma Disc system, which replaces laces with a series of wires. Thereby gaining a great success in
football and athletic boots . In 1986 company went public under the leadership Armin Dassler. In
1993 a new CEO Jochen Zeitz manages to turn the company from the law price to premium
company that is ranked as one of the three leading brand in the sporting goods industry . External
Analysis Since PUMA is an international organization there is a range of environmental factors that
can have an impact on it. The analysis of such challenges is to be conducted with the help of various
tools such as PESTLE and others. These tools will help take a look ... Show more content on
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Such a form of operations is especially appropriate for a company that has expanded its activity
across the domestic borders within the EU. This structure also allows the company's management to
have greater control over the company's actions and therefore prevents the issues discussed earlier in
the paper. Moreover, it basically reorganizes the company into a much more flexible nature allowing
the company's subsidiaries to take advantage of the occurring opportunities with a greater authority.
Yet the flexible nature of the company allows the top management to fully monitor the activities of
the subsidiaries

The Company SWOT Analysis Of Adidas
COMPANY BACKGROUND Adidas is a large and renowned company around the world. It ranked
second after the Nike Company. The company focuses on the manufacture of sporting goods such as
shoes and clothing, and others. Today, Adidas is a company that has a very large network of sales of
sports clothes. There are many retail stores, manufacturing companies located in China, Indonesia,
Thailand and Germany. Every year the company will earn huge profits. All data show that the
company is reliable in the world. It should be highlighted that the history of the Adidas Company is
rather unusual. When it was established, nobody can imagine Adidas Company can reach that stage.
Establishment began from a small sewing shoes by Adolf and Rudolf Dasler, and it was called a
shoe factory. History is a very famous brand shoes was started in 1920 by Adi (Adolf) Dassler in his
mother's laundry. At that time, Adi Dassler made a small–scale project to create a sports shoe.
Because of the high quality of shoes produced, eventually small ... Show more content on
Helpwriting.net ...
Backward integration: This is a smart strategy if followed by Adidas Adidas because it helps
companies to get their patents and also integrate them with the R & D operations team to work in an
open system. Threats in the SWOT analysis of Adidas 1. Competition: Although Adidas is a global
brand, but it still faces stiff competition from other brands, mainly Nike, which is the number one
brand and Adidas is ranked second only to Nike in this premium segment. In addition, there is also
competition from local players, substitutes and market penetration. 2. Supplier Dominancy: By the
due to the majority of its production from external sources, the supplier has bargaining power over
the company. 3. Government Regulations: Import regulations, duties and tariffs plays an important
role in determining the success of the company and even 35% of the products produced in China
and 93% of the production takes place in Asia. TARGET

Essay On Nike Vs Adidas
Comparing Nike vs Adidas is like trying to compare, LeBron and Jordan, or Messi and Ronaldo.
Both are game changers in athletic wear. The controversy can never be solved because everyone has
their own opinion to which brand they like better. For some, they idolize Nike because of the
athletes that they sponsor. Others, like to rock the urban style of Adidas. Nike and Adidas have been
going head to head for as long as anyone can remember. Nike was founded and established in 1964,
while Adidas was founded and established earlier in 1948. There are lot of differences between these
two companies, but the ultimate deciding factor to which brand customers prefer comes down to
their own opinion. Nike was founded on January 25, 1964, as Blue Ribbon Sports by Bill
Bowerman and Phil Knight (Citation) and was officially named Nike Inc. on May 30, 1971. The
company initially operated as a distributer for Japanese shoe maker Onitsuka Tiger (Citation). Nike
first started making shoes by the help of Bowerman. He made track shoes for Phil Knight, a track
and field athlete, at the time, attending the University of Oregon. In Blue Ribbon Sports first year of
business, they sold 1,300 pairs of running shoes. In 1966, Blue Ribbon Sports opened their first
retail store located in Santa Monica, California next to a beauty salon (Citation). Then the infamous
Nike swoosh was created in 1971 by Carolyn Davidson (Citation). The company has been
flourishing ever since opening and is showing nothing, but upside for its consumers. Adidas was
founded on August 18, 1949 by Adi Dassler at age ... Show more content on Helpwriting.net ...
They are at both peaking in sales as time goes on and they show no signs of stopping. Each were
created by adventurous and daring young entrepreneurs, which they embody in their brands. There
is really no solid difference between these brands. It really only comes down to which you choose,
the three–stripe life or that swoosh

Business Environment: External And The External...
Navigating in chaotic businesses environment is much like trying to stir a tiny boat back to shore
while caught in the centre of a hurricane. Due to many sudden forces at work that a person will need
to respond to in order to make it safely back to 'shore,' where this change can affect a business
positively. Since external and internal environment are likely to be sensitive matters and, therefore,
requires immediate action. Adidas founded in August 18, 1949, Herzogenaurach, Germany. Started
off as a small company, Adidas made and sold all of their shoes with their hands. And now one of
the biggest sports apparel shops all over the world. Likewise, external and the internal environment
has affected the shape of Adidas organisation structure, through several decades.
Nonetheless, economy does not work as a lump, it has to ... Show more content on Helpwriting.net
...
It is a pragmatic exercise to ensure that changes in the external environment do not take the firm by
surprise. The external environment consists of a set of forces that originate beyond a firm's operating
situation. To illustrate an example, when the German national football team faced the unbeatable
Hungarians in 1954 World Cup final, they won far beyond only a trophy because they used Adidas'
football shoes, gaining tonnes of reputations and being recognised by the general public. These
comprise of political, economic, social, technological, and legal forces which create opportunities,
threats, and constraints for the firm. Adidas is competing with other sports apparel stores including
the world leaders Nike, Puma, and Fila. The rivalry among existing competitors is pretty high due to
abundant number of sports and compared to other similar industries. Adidas has adopted several
strategic measures for their market growth such as an acquisition of an existing competitor, building
partnership

Adidas : A Competitive Company
Company Overview Adidas was registered as a company Germany, 1949. They are a multinational
corporation now that produces sports clothing, casual clothing, sports gear, and accessories. Adidas
are a holding company which means that they own other companies. The companies that are under
Adidas groups are Reebok Sportswear Company, Taylor Made–Adidas Golf Company, Rockport
Company, and CCM–Hockey. Each of these Companies under Adidas Company produces different
or some similar materials for sale. Reebok creates footwear, apparel, and accessories. Taylor Made
creates golf Equipment like metal woods, irons putters, golf balls, footwear, apparel and accessories.
Rockport creates Dress, casual and outdoor footwear, apparel and accessories. And CCM–Hockey
makes Hockey equipment and appeal. Adidas is the second biggest sportswear company in the
world and are the first biggest in Europe. Their Executive Board consists of four leading members.
Each person is in charge of a major business area within the executive group. They choose to use
sustainability as their mission statement. Their goal is to be a sustainable Company that knows it's
responsibilities toward their employees, the environment, and the people who make the Adidas
products. Their vision and mission statement is to "reflect the principles of business integration and
operational excellence" which basically is where their Company starts off to set other motives for
their Company. Adidas three main values are

Industry And Distribution Of Nike
Industry and Distribution Analysis The sportswear industry is dominated by Nike and Adidas, which
together hold around eighty three percent of the industry's market share in revenue (Biddnessetc).
Since both have such a high demand of customers they have created multiple distribution centers in
the United States and in other countries. To stay ahead of the other industries both companies
concentrate on promoting and creating new and innovative products.
Nike
Nike is based in Beaverton, Oregon but operates more than 930 retail owned stores worldwide. In
the United States, Nike owns a full product line distribution center in Memphis, Tennessee, as well
as four other distribution centers that are currently leased. This distribution ... Show more content on
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Adidas
Adidas's headquarters is located in Herzogenaurach, Germany but controls over 1,000 stores
worldwide. One of Adidas's distribution centers is based in Brantford, Ontario but due to capacity
the company decided to expand and open a new distribution center in Ontario, Canada (Naiop).
Adidas produces more than 660 million products for which they make up 9% of the total shoe
market and 2.6% of the basketball shoe market (Highsnobiety). Adidas' web sales reach almost a
half of a billion dollars in 2014, accounting for three percent of their total revenue. The bright spot
of the e–commerce was the global sales. To keep up these online sales, Adidas says they will
continue to invest in the e–commerce industry by creating a faster website for users and new
international markets (Internetretailer).
Customer Analysis
When customers of Nike or Adidas walk into a store, virtual store or not, they tend to gravitate
towards the brand they've been wearing for years. Nike and Adidas are known for having very brand
loyal consumers that will choose their favorite brand's products over their competitors. It might be
due to their favorite athlete wearing that brand or simply because they bought a pair of shoes years
ago and have been satisfied since. Either way, it is no secret that Nike and Adidas are rivals to each
other who are constantly fighting for new customers and to

The Company 's Creation And Expansion Essay
Adidas Group Company Report An in–depth analysis on the company's creation and expansion
Michael De La Rosa Lynn University History and Subsidiaries Adidas AG, headquarters in
Herzogenaurach, Bavaria, was registered on August 18th, 1949 by Adolf(Adi) Dassler. As of today,
adidas stands and the world's second largest sportswear manufacturer in the entire world, following
only Nike. Adidas AG is the holding company for the adidas group which consists of Reebok,
TaylorMade–Adidas, and Runtastic. Much of adidas ' success is credited to its past and founding.
After returning from WW1, Adolf Dassler began producing shows out of his mother's wash kitchen,
following in his father's footsteps. In 1924, after some success, his brother Rudolf (Rudi) joined his
business, which then became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).
Together the business prospered and by 1936, Adi had driven to the Olympic village and persuaded
Olympic sprinter, Jesse Owens, to use them. This proved to be a pivotal moment for Adi's business
as it was the first sponsorship for an African American, and Owens would go on to win 4 gold
medals, thus cementing the business with a good reputation. After the Olympics, business flourished
and sales hit an all–time high. Everything seemed to be going well for the Dassler Brothers until
WWII. High tensions during the war caused a great rift between the brothers and by 1947 Rudi left
the company a started his own firm

Internal Assessment Of PUMA
Ibrahim Yarow
Internal Assessment Question: How can a popular brand, such as PUMA, increase sales?
Introduction
PUMA is a German Sportswear company that produces and sells sporting and casual apparel to
athletes and the average person all over the globe. PUMA is technically a later version of the
German sports footwear store, "Dassler Brothers Shoe Factory", founded by the brothers Rudolf and
Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They
had a great amount of exposure. Famous Athletes wore their products and they were worn in events
that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a
lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at the
Olympic Games in Berlin wearing spikes made by Dassler. Approximately seven gold medals and
five bronze medals were won by world class athletes wearing Dassler shoes and two World and five
Olympic records were broken. The actual company was called "Ruda" but then changed to "PUMA"
was officially founded and ... Show more content on Helpwriting.net ...
One opportunity that opened up in recent times is advanced technology. Through technology, PUMA
is able to get their products out there through websites, and social media acoounts. Social media is
the best way to get the younger generation. This helps build their market, audience, and gain
sponsors for their brand. It also helps build on strengths like branding and strengthening their
management side. Once PUMA gets ahead and uses things like technology, things will increase. Just
the internet alone is a powerful source. Technology can also improve the quality of their products.
no matter if it is designingactually putting it together, technology helps get it done. The more
appealing the product, the easier it is to get the product out there, and the easier it is to sell

Adidas Impossible Is Nothing Essay
Abstract At Adidas "impossible is nothing". Their mission to be the best sports company in the
world along with their ability to embrace breakthrough technologies and deliver superior innovative
products is a testament to that fact. This paper will focus on how Adidas is leading the disruption in
the field of sports apparel and will continue doing so in the years to come. "Creating the new" is the
motto of their new strategic business plan until 2020. Adidas believes that through sports they have
the power to change and impact lives. To achieve this Adidas has successfully orchestrated the
process of automating shoe manufacturing by establishing Speedfactories. Innovation is the essence
of the company which has been demonstrated by the creation of concept sneakers like the
Futurecraft 4D. Their phenomenal study and understanding of the current market and strategic
technology trends can be substantiated from their collaboration with Silicon Valley based 3D
printing startup, Carbon. Adidas is so deeply committed to innovation to provide their customers a
fulfilling experience that they are light years ahead of their competitors. They have been successful
in leveraging AI, data analytics, big data and machine learning to add value to their products. This
establishes the fact as to why Adidas features in the smartest 50 companies list of 2017. Their
proclivity towards innovation and consumer centric products directly aligns with Vijay
Govindarajan's 3 box principle thus

Financial Report Adidas
Student number: 0880732 Term paper Handelshøyskolen BI – Adidas AG – Exam code and name
EXC 25093 Financial Statements and Valuation Hand–in date: 15.04.2011 Place of study: BI Oslo
Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports
Apparel Industry 1 Economic Situation 2 – Financial Statement Evaluation 2 – Profitability ratios 3
– Efficiency ratios 4 – Liquidity and cash flow ratios 5 – Investment ratios 5 Multiple Comparisons
Valuation Model 6 Forecasting Fiscal Years 2011–2014 7 – Sales growth 7 – EBIT margin 7 –
Inflation 7 – Capital Expenditures 8 – ... Show more content on Helpwriting.net ...
Furthermore, due to yearly sporting events such as UEFA Champions league, Super Bowl and the
enormous interest in sport generally, the demand for sport products are high. The sports apparel
industry is perceived to be a difficult industry to enter. The high degree of competiveness and the
need of innovating thinking are undeniable. In addition, several incumbents have reached large–
scale production and as a result it will be expensive for new entrants to fight for market share. Many
of the producers use famous athletes to front their products. The market powers of such athletes are
priceless and help boost their sales. With regard to the financial crisis, looking at profitability ratios
and sales, it is visible that the industry and the companies competing in the industry suffered in the
sense that their sales decreased compared to previous years. However, due to the FIFA world cup in
2010, their sales numbers where extremely well compared to sales numbers from 2009. Economic
Situation To be able to evaluate the financial performance of Adidas in a more comprehensive
manner, Puma has been chosen as the comparing firm. The reason for comparing Puma and not
Nike, are due to different fiscal years. Nike Inc ends their fiscal year in May, and both Adidas A and
Puma end their fiscal years in December. Comparing Adidas A to Nike could generate bias estimates
and there would not be possible to compare fiscal year 2010. Due to the financial crisis in 2009, it

Compare And Contrast Nike And Adidas
In this review, I decided to compare two athletic clothing brands to each other. The idea popped into
my mind one afternoon while deciding what articles of clothing to wear for my workout. As a
member of the soccer team at Nicholls State University, all the clothing provided to us is Adidas
because Adidas sponsors Nicholls Soccer. As anyone would expect, my opinion is biased because I
wear Adidas clothing most of the time. Nike and Adidas have become two very dominant brands of
athletic clothing throughout the world. Nike was founded by Bill Bowerman and Phil Knight on
January 25, 1964. Nike's manufacturing originated in the back of Phil Knight's car but eventually
grew to be manufactured all over the world. Bill Bowerman requested a more durable but lighter
shoes for racing for his runners at University of Oregon ("Nike History"). Adidas was founded on
August 18, 1949, and it was originated in Herzogenaurach, Germany. At the age 49, Adolf Dassler
started production in a small town, and with 47 workers began manufacturing a shoe that would
soon be famous (Golden). The company is fifteen years older than Nike, therefore it has more
experience with making products. Adidas still mainly focuses on shoes but is also known for its
clothing: whereas, Nike focuses on more their clothing than their shoes. Though each manufacturing
company has a main focus of their own, they do not fall short of expectations on their other
products. The brand symbols differ from each other and are

Ek Ruka Hua Faisla
INTRODUCTION:– Adidas AG (german pronunciation) is a german multinational corporation that
designs & manufactures sports shoes, clothing & accessories based in herzogenaurach,
Bavaria, germany, it is the holding company for the addidas group, which consist of reebok sports
wear. Besides sports addidas also produces products such as bags, shirts, watches, eye–wear &
other sports clothing related clothes. shoe designs typically feature three parallel bars. The
companys revenue for 2012 was listedat $14.88 billon . Also known as Adi Dassler was born in
Herzogenaurach, Bavaria, Germany on November 3, 1900. The son of Christoph Dassler, a shoe
factory worker made his foray into the shoe making business when he was 20 years ... Show more
The name of the new group is changed top addidas–Saloman AG. 1998– The adidas–Saloman share
is admitted to the DAX, made up of Germany's 30 largest quoted companies. 1999– Adidas–
Saloman employees move into reconfigured and refurbished headquarters. For the first time Adidas–
Saloman reaches...
LEADERSHIP QUALITIES How do you consistently earn the trust of world–class athletes through
the decades? Produce innovative products that make them better for once. Adi Dassler's secret to
success had an additional personal ingredient: he met with athletes (some of them even as visitors in
Herzogenaurach), listened carefully to what they said and constantly observed what can be
improved or even invented to support their needs. The best of the best trusted adidas and its founder
from the beginning. And that would not change throughout the decades to come. AN INNOVATIVE
LEADER:– Herbert Hainer became the new CEO of adidas–Salomon AG and, with him, the
company's focus went even more to innovation. ClimaCool (2002), adizero (2004) and the F50
football boot, launched just in time for the 2006 FIFA World Cup™ in Germany, became market hits
– as did the new CEO. Herbert Hainer will lead the adidas Group from one record to the next and
will become the longest–standing CEO of all DAX companies in 2011. Herbert Hainer is
surrounded by a very international team of Executive Board members. It currently consists of Robin
J. Stalker from New Zealand

Swot Analysis : The Adidas Group
SWOT Analysis on the Adidas Group A SWOT analysis, which stands for strengths, weaknesses,
opportunities, and threats, is a vital component of any strategic planning process because it delivers
a comprehensive assessment of the company 's current situation and helps develop potential
strategies for growth. The objective of the SWOT analysis is to "determine how to increase internal
strengths and minimize internal weaknesses while maximizing opportunities and minimizing
threats" (Williams, 2015, p. 115). The objective of this paper is to develop a situational analysis of
the Adidas Group, as well as a comparative competitive analysis, and lastly identify potential
solutions or changes to improve growth potential. Company Background Adidas' story is much like
the athletes it represents: it comes from humble efforts to global greatness. "We started in a wash
room and conquered the world", the company says in the history portion of their website. The adidas
Group is an athletic footwear and apparel German multinational, founded in 1949 by Adolf "Adi"
Dassler. Its headquarters is situated where it all started, in the small town of Herzogenaurach in
Germany. Rachel Chambers, author of the article "A Feud Between Two Brothers Leads to the Three
Stripes", says that During World War I, sports–loving Adi started making shoes out of his mother's
laundry room with a bicycle–powered fabric trimmer (2010). Today, Adidas is the leading sports
company in Europe and the second worldwide,

The Success Of Adidas
1. Introduction Adidas, founded by Adolf Dassler, is a German international company, that is located
in Herzogenaurach, Germany, that designs and produces sportswear and footwear. Adidas is
currently the second largest sportswear company in the World, Nike being the largest. However,
Adidas has grown dramatically in the 21st Century, making Adidas the largest sportswear company
in Europe. Over the years Adidas has created a group called the Adidas Group it consists of Reebok,
TaylorMade–Adidas company, Ashworth, and Rockport. 2. Research Question Has Adidas' planned
production increase benefited the company? 3. Statement of Objective Adidas is focusing primarily
on growth, by growing in size Adidas will have the chance to be the market ... Show more content
on Helpwriting.net ...
During the first months of 2016, Adidas has stated that it will increase its projected currency
adjusted sales growth from 10% to 12% to 15%. Additionally, Adidas is confident that the net profit
will surpass their previous percentages by at least 10 percent. During the first quarter of 2016,
Adidas' revenue increased 17%. The president of Adidas, Mark King, stated that the reason why the
Adidas brand is resonating again is because of footwear sales that skyrocketed 54% (Kell, 2016).
There are many different categories that helped to achieve this great percentage, but the category
that provided the most help is the running category, with the help of the Ultra Boost, NMD and the
Boost technology, which is responsible for more than 30% of the 54%

Adidas : Marketing Strategy With Hip Hop Rapper Kanye West
Adidas, the brand with the three stripes, has to be a brand that is well sought after by consumers.
The company has been established since 1949 in Herzogenaurach, Germany (Adidas–Group),
however, the brand has soared in the past couple of months. This is because Adidas has recently
paired up to collaborate with well known western musicians, like Kanye West and Pharell Williams.
That is not to say that Adidas has never collaborated in the past, in fact the brand is known to be one
of the biggest companies to collaborate with artists (Adidas–Group). These artists includes Rick
Owens, Yohji Yamamoto, Raf Simons, etc. However, Adidas has climbed up to the top as a result of
their collaboration and marketing strategy with hip–hop rapper Kanye West. It is the brand's
encoding of the music/rap culture and idolizing West, which is the very reason their profit has
skyrocketed. Adidas has encoded their products to shape its consumers to become, or to feel as if
they are Kanye West himself with their newest sneaker called the "Yeezys." The Yeezys are West's
personal design used with Adidas' "boost" technology, and not only are the sneakers eye–boggling
for its consumers, but it's also marketed as comfortable and for everyday–wear. On top of that,
Adidas and West have decided that the sneakers should be limited, which they then announce a
specific date to release the product, world–wide (Adidas). This marketing strategy is to create an
environment for West's fans and consumers, the

Internal And External Organisations Of Adidas
Introduction:
Adidas is one of the most famous manufacturers of top–quality sporting goods. It is the market
leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok
Sportswear Company.They produce different types and variety of products to all age categories such
as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany)
started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in
1954 and that is when the German have won the soccer world championship. Adidas has 169
branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many
sports events such as world cup or Olympics in addition to the use of its products ... Show more
Adidas has made many product developments like in the category producing football shoes such as
predator that has developed for the past 3 years in order to meet customer demands. That was the
main reason for potential new buyers for Adidas.
Planning: is the keystone for Adidas that would help them achieve their objectives. The functions of
organising, leading, and controlling carry out the decisions of planning. Although some
environments are less predictable than others, all organisations operate in uncertain environments.
For an Adidas to succeed, management somehow must cope with and adapt to, change and
uncertainty. Therefore, for Adidas it is the only tool management for them to adapt to change in their
organisation and succeed in the future. Planning helps Adidas to define its purposes and activities.
It enables them to set performance standards so that results can be compared with the standard to
help managers to see how the organisation is progressing towards its goals.
The need for planning also is demonstrated by the relationship between planning and the other
management functions. Adidas knows that planning is one of their essential tools which are the
beginning of the management

The Global Sportswear Sector Operates In The Global Apparel
The global sportswear sector operates in the global apparel and footwear industry that recorded
worldwide sales worth $1.67 trillion in 2016 (Businesswire, 2017). Out of this, the sales of
sportswear items accounted for 7% with most of the sales coming from the U.S. and emerging
markets in Thailand and India (Businesswire, 2017). Besides, the industry employs more than 75
million people globally working in apparel, footwear and sportswear sectors (ILO, 2015). The
growth the global sportswear sales can be attributed to the growth in popularity in healthy lifestyles
as more people in the developed and emerging economies engage in physical activities hence
increasing the demand for sportswear. Sportswear refers to the apparel that people use ... Show more
In the report, suppliers of leading brands like Puma, Nike, Adidas and Reebok have forced their
employees to work overtime and denied them the rights to form trade unions. In addition, some of
the workers work without being paid while others are underpaid after working for long hours (Clean
Clothes Campaign, 2004).
Similar findings were also reported by the Play Fair (2008) report. The report findings showed that
workers manufacturing sportswear items in form of apparel, footwear and soccer balls faced similar
problems. These include: abuse of employment contracts, violation to the freedom of association
and collective bargaining, and employment insecurity. Consequently, workers who attempt to form
trade unions are dismissed, denied the chance to negotiate and the facilities with unionized workers
get closed. In addition, the rise in factory closures has led to job insecurity among workers and this
reduces the likelihood of workers to seek better employment conditions. The Play Fair report also
argued that buyers tend to disregard facilities that are compliant with labor practices and such
facilities end up being shut down (2008). The report also highlighted the rise in short–term
employment contracts and precarious employment that undermine labor regulations and the rights of
workers to social security and freedom of association (Play Fair, 2008).
Facilities manufacturing sportswear

The Global Supplier Network : Adidas Trained More Than...
their global supplier network. Adidas trained more than 2000 persons in 2014. (Adidas13, 2015).
Adidas is a fair wage employer across their global supply chain. Their approach is built of three
pillars; they are respect (the rights of workers), protect (the work standards) and promote (wage
progression and fair wages). (Adidas14, 2015). This approach helped Adidas to maintain a strong
sustainable workplace standard keeping corporate social responsibility in mind.
Sustainability efforts for a safer Planet
Keeping the planet in mind, they developed a global single safer planet/environmental strategy for
entire operations across the world. The goal of the group is to reduce their environmental footprint
by 15% by year 2015. (Adidas15, 2015) ... Show more content on Helpwriting.net ...
Green Team
Adidas have created a team to tackle green initiatives. Its name is "Green Team" and exists in each
of their sites across the world. The goal of this team is to educate and support employees and
suppliers the green initiates. These suppliers and employees will then implement the green
initiatives in the respective areas of the global site they belong to. The Green Team encourages
employees to think green. This initiative definitely needs more time, cost and additional effort. This
can be seen as a proactive strategy from Adidas. As an international effort, the team initiated efforts
to recycle waste at their Carlsbad (USA), Landersheim (France), and Herzogenaurach (Germany)
facilities. At some of these sites, Green Team successfully launched projects to reduce pollution.
Adidas rolled out an international environment management system and was certified as per the
international standard of ISO 14001. ISO 14001 deals with responsibilities related to environmental
management. Most of their operations in the Americas and Europe, the Middle East and Africa
(EMEA) regions has certified as ISO 14001, which is a tremendous achievement from an
environmental responsibility certification perspective. (Adidas16 2015).
Adidas`s global operations have a decent amount of energy consumption by various electronic
devices used in operations. (i.e. computers, servers, data centers, etc.). Hence, they make use of
virtualization, i.e. one server is used to spawn several virtual

Internal Assessment Of Puma
Ibrahim Yarow
Internal Assessment Question: How can a popular brand, such as PUMA, increase sales?
Introduction
PUMA is a German Sportswear company that produces and sells sporting and casual apparel to
athletes and the average person all over the globe. PUMA is technically a later version of the
German sports footwear store, "Dassler Brothers Shoe Factory", founded by the brothers Rudolf and
Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They
had a great amount of exposure. Famous Athletes wore their products and they were worn in events
that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a
lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at the
Olympic Games in Berlin wearing spikes made by Dassler. Approximately seven gold medals and
five bronze medals were won by world class athletes wearing Dassler shoes and two World and five
Olympic records were broken. The actual company was called "Ruda" but then changed to "PUMA"
was officially founded and ... Show more content on Helpwriting.net ...
One opportunity that opened up in recent times is advanced technology. Through technology, PUMA
is able to get their products out there through websites, and social media acoounts. Social media is
the best way to get the younger generation. This helps build their market, audience, and gain
sponsors for their brand. It also helps build on strengths like branding and strengthening their
management side. Once PUMA gets ahead and uses things like technology, things will increase. Just
the internet alone is a powerful source. Technology can also improve the quality of their products.
no matter if it is designingactually putting it together, technology helps get it done. The more
appealing the product, the easier it is to get the product out there, and the easier it is to sell

Thesis Statement For Nike
"Just Do It.". Do you feel like products don't live up to their advertisement? did you know that on
average pharmaceutical companies spend twice as much on advertising as they do on product
research? This lead me to most products do not measure up to the claim of their advertisement, such
as, Nike and Adidas.
Nike, inc. is the largest and most successful brand of shoes, sports equipment, clothing, and
controlling more than 60% of the market and becoming a pop culture icon. More so, founded by Bill
Bowerman and Phil Knight. Did you know the company now has outlets in almost every part of the
world? Now in days, nike products are known for its quality, style, trend and perfection. Perfection
is the action or process of improving something until it is faultless or as faultless as possible.
Although Nike has worked hard to be the largest most successful company, shoe wises, they still
have slips and miscommunications. According to the China Central Television broadcast, the annual
program said Nike had falsely advertised basketball shoes. The sporting–goods giant, claimed the
sneakers had Zoom Air sole cushions inside when ... Show more content on Helpwriting.net ...
The Nike basketball shoes, designed by a famous NBA player named Kevin Durant, were purchased
by me a few weeks after release date. According to the shoes description, KD 7 are suppose to have
an 4.5 star rating, which means thats these particular basketball shoes are very durable and very
difficult to ruin the shoe all together. Four day after purchased, me and friends went to a recreation
center to play basketball. Two games in, I went up for a rebound, then suddenly I heard a massive
popping noise. My Air–Max inside my shoe popped. Not being the only incident, I've bought 5 more
KDs (KD 8,9, and 10). In the story above, the same thing happened again, and in buying new year
shoes, fabrics and materials are more advanced and fundamentally sounded. But not in this

Nike Vs Adidas

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