Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
Aston martin db9 gt bond edition press release
1. Embargo: 09:00, 2 September, 2015
Aston Martin DB9 GT Bond Edition
• Limited edition celebrates over 50 years of Aston Martin and James Bond
• New car previews the release of Spectre, the latest James Bond film
• Based on new DB9 GT – the most powerful DB9 to date with 547 PS
2 September, 2015, Gaydon: For more than half a century Aston Martin has been the
sports car of choice for the world’s most famous spy, James Bond. Now, the luxury
British brand is celebrating the release of Spectre with the launch of the strictly limited
DB9 GT Bond Edition.
Limited to 150 examples worldwide, the highly desirable model is based on the recently
launched DB9 GT. Designed to offer the best of what DB9 can be, the DB9 GT delivers
world-class grand touring and hand-built excellence.
Building on these exceptional foundations, the new Aston Martin DB9 GT Bond Edition
adds even greater levels of exclusivity by virtue of its limited edition build run along with
a host of carefully considered trim, equipment and accessory additions that celebrate
the brand’s more than 50-year association with the famous film franchise.
Subtle styling additions
The DB9 GT Bond Edition is distinguished by a subtle yet elegant selection of styling
additions inside and out.
The 6.0-litre V12-engined grand tourer features unique Spectre Silver paint; sterling
silver Aston Martin badges front and rear; and discreet ‘007 Bond Edition’ exterior
badging.
These features build on the elegant styling of the DB9 GT which includes unique ten-
spoke gloss black diamond turned 20-inch alloy wheels; bright aluminium bonnet vents,
side strakes and grille; carbon fibre front splitter and rear diffuser, and grey brake
calipers.
Inside, the DB9 GT Bond Edition continues its subtle homage to James Bond with
unique numbered sill plaques featuring the familiar 007 logo; gun barrel embroidery on
the 2+2’s rear seat divider and a special Bond Edition start-up screen on the new
model’s AMi II touch-sensitive Aston Martin infotainment system.
2. These embellishments add to the car’s already luxurious interior environment which
includes unique fluted leather; an Alcantara-wrapped steering wheel and a satin carbon
fibre centre console surround.
Powerful appeal
The DB9 GT Bond Edition’s 6.0-litre V12 engine is capable of generating 547 PS at
6750 rpm, and 620 Nm of torque at 5500 rpm.
The all-alloy, quad overhead camshaft, 48-valve 5,935 cc front mid-mounted V12 is
mated to the proven rear mid-mounted Touchtronic II six-speed transmission with
electronic shift-by-wire control system. It carries the luxury sports car from rest to 62
mph in 4.5 seconds, and on to a top speed of 183 mph.
The all-round independent double wishbone suspension continues to deliver secure
handling while the three-stage Adaptive Damping System (ADS) offers distinct Normal,
Sport and Track modes for the broadest possible breadth of dynamic characteristics.
Elegant Accessories
Besides its unique interior and exterior features, the DB9 GT Bond Edition offers a suite
of elegant Bond-themed accessories to complement the model’s creation.
Presented in a finely-crafted 21” Globe-Trotter trolley case finished with an embossed
leather luggage tag, the collector’s car also includes an Omega Seamaster Aqua Terra
150m James Bond Limited Edition watch complete with a unique Aston Martin strap.
Welcoming the debut of the DB9 GT Bond Edition, Aston Martin CEO Dr Andy Palmer
said: “Aston Martin and James Bond are intrinsically linked in the minds of many of our
enthusiasts and, indeed, owners, worldwide.
“In the run-up to the launch of the new film, Spectre, which sees Bond behind the
wheel of the DB10, we are very happy to be able to celebrate the partnership with this
superb limited edition DB9 GT collector’s item.”
Dr Palmer added: “I’m sure the 150 owners worldwide who succeed in acquiring one of
these exceptional sports cars will, like the rest of us, delight in seeing Spectre when it
is released later this year.”
The new DB9 GT Bond Edition is available to order in markets around the world from
today, priced at £165,000.
- Ends -
3. About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the
Broccoli/Wilson family. Danjaq is the US-based company that co-owns, with Metro-
Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls
the right to produce future James Bond films as well as all worldwide merchandising.
EON Productions, an affiliate of Danjaq, is the UK-based production company which
makes the James Bond films. The 007 franchise is the longest running in film history
with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli
succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful
Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.
The 24th film, SPECTRE, is currently in post-production.
Aston Martin and the DB10
British luxury sports car manufacturer Aston Martin created the DB10 exclusively for
James Bond to drive in the forthcoming film – Spectre. This is the first time an entirely
new car has been created specifically for Bond. Production has been strictly limited to
ten examples of the bespoke sports car which was developed and hand-built by the
designers, engineers and artisan craftspeople at Aston Martin’s Gaydon headquarters
in the UK.
For additional information:
Further information available via www.astonmartin.com or www.astonmartin.com/media.
You can also find the Brand Communications team on Twitter.
For Aston Martin’s social media channels, please use the following links:
• Facebook
• Twitter
• Instagram
• Google+
• Pinterest
• YouTube
• LinkedIn
• Vine
4. Global Headquarters Gaydon
Simon Sproule, Director of Marketing & Communications
E-Mail: simon.sproule@astonmartin.com Mobile: +44 (0)7896 621779
Kevin Watters, Product Communications Manager
E-Mail: kevin.watters@astonmartin.com Mobile: +44 (0)7764 386683
David Adams, Press Officer, Product
E-Mail: david.adams@astonmartin.com Mobile: +44 (0)7825 863880
Sarah Calam, Corporate Communications Manager
E-Mail: sarah.calam@astonmartin.com Mobile: +44 (0) 7795 240989
Grace Barnie, Press Officer, Corporate Communications
E-Mail: grace.barnie@astonmartin.com Mobile: +44 (0)7880 903490
Raphaele Loheac-Derboulle, Press Officer, Lifestyle Communications
E-Mail: Raphaele.loheac@astonmartin.com Mobile: +44 (0)7801 265126
Sophie Tobin, Junior Press Officer
E-Mail: sophie.tobin@astonmartin.com Mobile: +44 (0)7801 265126
Continental Europe
Tina Brenner, Brand Communications Manager
E-Mail: tina.brenner@astonmartin.com Mobile: +49 (0)172 668 4038
Bastian Schaefer, Brand Communications Executive
E-Mail: bastian.schaefer@astonmartin.com Mobile: +49 (0)160 969 59241
The Americas
Matt Clarke, PR & Brand Communications Manager
E-Mail: matthew.clarke@astonmartin.com Mobile: +1 949 870 5942
China
Daisy Dai, Head of Marketing and PR
E-Mail: daisy.dai@astonmartin.com Mobile: +86 21 6062 7211
Middle East
Neil Slade, General Manager
E-Mail: neil.slade@astonmartin.com Tel: +971 529104675
Asia Pacific
Dan Redpath, Marketing and PR Manager
E-Mail: daniel.redpath@astonmartin.com Mobile: +65 8586 8083
Hiromi Sakamoto, Marketing & PR Executive
E-Mail: Hiromi.sakamoto@astonmartin.com Tel: +81 5797 7281
Australasia
Kevin Wall, Regional Manager
E-Mail: kevin.wall@astonmartin.com Tel: +61 407 612 612