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Digital Trends



    Steven Tedjamulia
    Director, Digital Strategy and Innovation


1
Children spend
                   between 10-11.5 hrs.
                    per day exposed to
                      digital media

                       ~ Kaiser Family
                      Foundation Study
2   Confidential
52% of all retail
                   spending in the US is
                     influenced by the
                            web

                     ~ Forrester Research




3   Confidential
95% of people will
        share a bad
    customer experience

      ~ Harris Interactive


4    Confidential
1.4x more likely to
                   see higher than 80%
                         customer
                   satisfaction scores in
                    store by providing
                    digital experiences

5   Confidential     ~ Aberdeen Research
40% abandon a
website that takes
more than 3 second
      to load

    ~ Akamai.com

6   Confidential
Average time
someone will spend
   on your site to
 determine if it has
value? 4-10 Seconds

    ~ Microsoft Research
7     Confidential
85% of the world
    population covered
      by high speed
     internet by 2017

     ~ Ericsson Research




8     Confidential
Rishi Dave | Inside Out

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Digital trends

  • 1. Digital Trends Steven Tedjamulia Director, Digital Strategy and Innovation 1
  • 2. Children spend between 10-11.5 hrs. per day exposed to digital media ~ Kaiser Family Foundation Study 2 Confidential
  • 3. 52% of all retail spending in the US is influenced by the web ~ Forrester Research 3 Confidential
  • 4. 95% of people will share a bad customer experience ~ Harris Interactive 4 Confidential
  • 5. 1.4x more likely to see higher than 80% customer satisfaction scores in store by providing digital experiences 5 Confidential ~ Aberdeen Research
  • 6. 40% abandon a website that takes more than 3 second to load ~ Akamai.com 6 Confidential
  • 7. Average time someone will spend on your site to determine if it has value? 4-10 Seconds ~ Microsoft Research 7 Confidential
  • 8. 85% of the world population covered by high speed internet by 2017 ~ Ericsson Research 8 Confidential
  • 9. Rishi Dave | Inside Out

Editor's Notes

  1. Source: http://www.nytimes.com/2012/05/30/us/new-digital-divide-seen-in-wasting-time-online.html?pagewanted=all69% of children 2- 5 years old can use a computer mouse – but only 11% can tie their own shoelaces.58% of young children know how to play a computer game - while 52% know how to ride a bike, and only 20% know how to swim.28% of young children can make a mobile phone call – but only 20% know to dial 911 in case of an emergency21% of 4- 5 year olds know how to use a smartphone app – and 17% of 2- 3 year olds possess the same skillSource:http://e-skolar.com/blog/kids-today-digital-skills-vs-life-skills_01212011.html
  2. Source:http://www.internetretailer.com/2012/06/13/m-commerce-promises-extend-webs-influence-over-retail
  3. Source: http://www.sunturn.com/7-homepage-slideshow/2-95-of-people-will-share-a-bad-customer-experience.html
  4. Source: http://www.retailingtoday.com/article/report-personalization-store-experience-key-retail-growth
  5. Source: http://blog.kissmetrics.com/loading-time/
  6. Source: http://www.useit.com/alertbox/page-abandonment-time.htmlSource: http://www.xenermedia.com/Services/Design/Website_Design.cfmAverage time someone will spend on your site to determine if it has value and if they will stay or leave the site? Four seconds.Before prospects will do business with you, 90% of them will visit your website.Almost 50% of online sales are lost (abandonment rate or bounce rate) due to the website's inability to establish credibility and value.The #1 reason visitors leave a website is due to poor design.
  7. Source:http://visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/Source: http://www.reuters.com/article/2012/06/05/idUS137317+05-Jun-2012+HUG20120605In a period of 20 years 85% of the world will have access to high speed internet. Ericsson releases its second Traffic and Market Report - On the Pulse of the Networked Society, revealing that by 2017, 85 percent of the world's population will have 3G coverage50 percent of the world's population will be covered by 4G in 2017Smartphone subscriptions expected to reach 3 billion in 2017Mobile subscriptions reached 6.2 billion in Q1 2012 and 170 million new mobile subscriptions were added during the quarterGlobal data traffic to grow 15 times by the end of 2017