Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns).
The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end.
Links to bonus content:
https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually).
https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer.
Original talk description:
More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns).
The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end.
Links to bonus content:
https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually).
https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer.
Original talk description:
More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
Brighton SEO: Self Esteem Optimisation - The most important type of SEO - Lou...Louise Ali
Do you like and value yourself? Do you show yourself kindness and forgiveness? Do you feel strong and energised? You might not be able to answer yes to all those questions all the time – it’s at those moments that you are lacking self-esteem.
And when you’re lacking in self-esteem, how can you possibly achieve your full potential?
In this session Lou is going to take a look at the importance of believing in yourself and share some tools and tips she’s picked up that will help you understand a bit more about who you are, why you are the way you are, and things you can do build confidence in yourself and your team. It’s these practices which have helped Lou improve as an individual AND as a colleague and leader, so even if you don't think this talk is right for you RIGHT NOW, it could help you help your co-workers and your future self. Lou isn’t a qualified counsellor or therapist, so she’ll approach this talk as an ex-patient. Someone who’s been there, had the therapy, got the t-shirt and wants to share it all with you with a goal of helping the entire industry be better and feel better about themselves.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Image Link Building - Turning Your Smartphone Camera Into A Semi-passive Link...Chris Czermak
"Links. For those of us who aren’t PR pros, link building in today’s landscape can be a daunting task. And while creative content and PR activity is a great way to build links, it’s easy to overlook more simple tactics that can help you scale quality and naturally acquired links. Image link building is one of those tactics
In this talk, I'll be sharing a step-by-step process for creating images for the sole purpose of link building. From finding which images to produce to actually creating them and turning them into link building assets, I'll be sharing some practical tips on how you can use image link building as a semi-passive link building strategy that will continue to generate links in the long term, even on the smallest of budgets."
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
BrightonSEO Autumn 2021 - Advanced YouTube SEO TricksItamar Blauer
In this talk, Itamar will go through some lesser-known and advanced YouTube SEO tricks that *might* blow your mind AND increase your organic visibility on YouTube.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
chima mmeje brighton seo speaker slide april22chima mmeje
In this presentation, I'll walk you through how a topic cluster can help you build authority as well as the process for conducting research when building a comprehensive topic cluster
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
Brighton SEO: Self Esteem Optimisation - The most important type of SEO - Lou...Louise Ali
Do you like and value yourself? Do you show yourself kindness and forgiveness? Do you feel strong and energised? You might not be able to answer yes to all those questions all the time – it’s at those moments that you are lacking self-esteem.
And when you’re lacking in self-esteem, how can you possibly achieve your full potential?
In this session Lou is going to take a look at the importance of believing in yourself and share some tools and tips she’s picked up that will help you understand a bit more about who you are, why you are the way you are, and things you can do build confidence in yourself and your team. It’s these practices which have helped Lou improve as an individual AND as a colleague and leader, so even if you don't think this talk is right for you RIGHT NOW, it could help you help your co-workers and your future self. Lou isn’t a qualified counsellor or therapist, so she’ll approach this talk as an ex-patient. Someone who’s been there, had the therapy, got the t-shirt and wants to share it all with you with a goal of helping the entire industry be better and feel better about themselves.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Image Link Building - Turning Your Smartphone Camera Into A Semi-passive Link...Chris Czermak
"Links. For those of us who aren’t PR pros, link building in today’s landscape can be a daunting task. And while creative content and PR activity is a great way to build links, it’s easy to overlook more simple tactics that can help you scale quality and naturally acquired links. Image link building is one of those tactics
In this talk, I'll be sharing a step-by-step process for creating images for the sole purpose of link building. From finding which images to produce to actually creating them and turning them into link building assets, I'll be sharing some practical tips on how you can use image link building as a semi-passive link building strategy that will continue to generate links in the long term, even on the smallest of budgets."
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
BrightonSEO Autumn 2021 - Advanced YouTube SEO TricksItamar Blauer
In this talk, Itamar will go through some lesser-known and advanced YouTube SEO tricks that *might* blow your mind AND increase your organic visibility on YouTube.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
chima mmeje brighton seo speaker slide april22chima mmeje
In this presentation, I'll walk you through how a topic cluster can help you build authority as well as the process for conducting research when building a comprehensive topic cluster
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Getting More out of Your Journo Requests with Less Time (BrightonSEO October ...Stacey MacNaught
A talk I gave at BrightonSEO in October 2022 on the topic of HARO and journo requests and using preparation period to maximise the return on the time you spend.
Covers:
- Tools (briefly)
- Some of the limitations that are often responsible for lower success rates on pitching journalists when they're looking for comment
- Overcoming some of those limitations by improving the quality of what you're sending
- Pre-preparing as much comment as you can in advance by predicting events in news
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
View the 'Quality Content On Scale' slides from the SASCon 2015 session by Tecmark search director Stacey MacNaught. For a free 34-page ebook on the same topic, visit www.tecmark.co.uk/quality
21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - Septem...Stacey MacNaught
My presentation from #ttlpresents in Belfast in September 2016.
This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of:
- Ideas generation for content marketing
- Data sourcing to support content projects
- Content distribution and promotion
Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
Nobody Pays the Bills in Social Shares - Content Marketing with Real Value by...Tecmark UK
Stacey MacNaught's presentation from Digital Elite Camp, Estonia, July 2016.
Stacey MacNaught talks content marketing that delivers tangible benefits like lowers cost per acquisition from multiple channels and wins new customers.
Here are the slides from the Kerboo webinar I delivered on content promotion for SEO benefit and link building. The deck covers tactics for promoting your content specifically with link acquisition in mind.
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
Here's the deck for a talk I gave at Digital Olympus in June 2018 about building links when you're not in the fortunate position of having the time or budget needed for a big bang content project. I covered 3 tactics plus some tools and services to help acquire links when you don't have the luxury of building big content assets to support you.
Generating Ideas for Content Marketing by @staceycavStacey MacNaught
My presentation from Learn Inbound in October 2016 on generating ideas for content marketing projects and campaigns. We've invested a whole lot of time and resource into putting some process into ideation. Here's how we're approaching coming up with ideas for content marketing projects with tactics, tips and tools.
Data and Creativity - A Content Marketing Winning Formula - SASCon 2016Stacey MacNaught
Stacey MacNaught's SASCon 2016 presentation on Data and Creativity for Content Marketing Success.
Tips, tactics and learnings from 6 years of using data at the heart of content marketing for link building, coverage and citation acquisition.
Link Building Through Data Driven Storytelling by @staceycav #fos16Stacey MacNaught
My deck on getting creative with link acquisition through data driven story telling from Friends of Search 2016 in Amsterdam. I talked about the content marketing led work we'd done with data at the centre of it back to 2011 and the lessons that we've learnt from it, then shared the data sources we're using, the criteria we consider important for story telling and what's working for us turning coverage into links.
Handy design tools and resources for people who need all the help they can get. Compiled by me... someone who is well aware that her own design capabilities are probably in keeping with those of a dead goldfish.
Tools here include tools for creating social media imagery, infographics and logos, as well as colour palette pickers and free stock photography and icon sets.
All tools are free. Some might have additional premium offerings.
More details about each tool in the accompanying blog post at http://blogsession.co.uk/2015/04/free-graphic-design-tools/
Enjoy.
635 Brainwriting for Content Marketing Ideas Generation by @staceycavStacey MacNaught
The 635 brainwriting method is a powerful method (devised in the 1960s by Professor Bernd Rohrbach) of generating ideas. I'm a fan of using it for generating first stage ideas for content marketing campaigns and projects.
Here's a brief introduction to the 635 brainwriting method.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
14. 31% of people who produce
content for links have launched a
campaign in the past 12 months
that generated zero links.
@staceycav #brightonseo
15. 60% have launched a campaign
in the past 12 months that
generated 1 – 9 links.
@staceycav #brightonseo
16. There are 4.3 billion* things
with this sort of work that
are out of your control.
17. *ish
There are 4.3 billion* things
with this sort of work that
are out of your control.
18. Amongst them, the volume of
emails you’re competing with.
@staceycav #brightonseo
19. “I get 100 pitches on a quiet day
and up to 200 on some days. I
can’t ever read them all let alone
reply…”
@staceycav #brightonseo
A UK National Women’s Interest Writer
20. “1 in 30 pitches I receive is
relevant.”
@staceycav #brightonseo
A UK National Women’s Interest Writer
27. Surena is still getting 5
pitches/day after Tweeting
this.
@staceycav #brightonseo
28. Plenty of
journalists (Surena
in particular) are
going above and
beyond to try and
help PRs…
@staceycav #brightonseo
https://www.buzzstream.com/blog/how-to-write-a-pitch.html
29. But plenty of others are
experiencing fatigue with
SEOs and PRs as a
consequence
@staceycav #brightonseo
30. And that means that even if
you’re doing everything
right…
@staceycav #brightonseo
107. @staceycav #brightonseo
Or so “overly promotional that, in
order to salvage something, I would
have to spend time contacting the
PR agency, interviewing their client,
and re-write the whole thing from
scratch.”
133. @staceycav #brightonseo
So, prepare comment on the
topic for your client so the next
time there’s a high profile
divorce, you’re ready and the
comment is already signed off.