Presentation on fair & lovely

1. Md. Ashadullah
Lecturer
Department of Management Studies
Faculty of Business Studies
Jahangirnagar University

2. HUMAN BEINGS
Presented By:

3. SL Name ID No.
01. Md. Rejaul Karim ( GL ) 1532
02 Samima Akteri 1512
03 Md. Rasel Hossain 1553
04 Hazera Akter 1524
05 Maunghla Tin Rakhaine 1958
Introduce to our Group Members

4. INDEX
1. BACKGROUND
2. THE MICROENVIRONMENT
3. THE MACROENVIRONMENT
4.RESPONDING TO MARKETING ENVIRONMENT
5. SUMMERY & CONCLUSION

5. BACKGROUND OF FAIR & LOVELY
Fair & Lovely Oil-Control Fairness
Gel contains real papaya extracts
that help your skin glow,
watermelon extracts that cool
and refresh your face and triple
sunscreens that protect skin from
the sun’s harmful UV rays. The
brand Fair & Lovely has been a
trusted beauty product for
Indian subcontinent women
since 1978.

6. MARKETING
ENVIRONMENT
MICROENVIRONMENT MACROENVIRONMENT

7. Micro
environment
The Company
Customers
Publics
Competitors
Marketing
Intermediaries
Suppliers

8. Fair & Lovely, the product of Unilever, a multinational company.
World wide fairness cream supplier.
The Product launched in 1978 in India Subcontinent.
Headquarter: Rotterdam, Netherlands.
Chairman: Michael Treschow.
CEO: Paul Polman.
Subsidiaries: Unilever Bangladesh Ltd.
Chairman and MD: Mr. Rakesh Mohan
Senior Vice President: Mr. Anwar Hossain Khan
Website: http://www.unilever.com
Headquarter of Unilever
Fair & Lovely

9. SUPPLIERS
Proton pharma private Ltd.
Kakkat drugs and chemical company Ltd.
BASF corporation care
Triveni aromatics and perfumery private Ltd.
A-B Enterprise(India)
BABA Enterprise(Delhi)

10. Resellers
Physical distribution firms
Marketing services agencies
Financial intermediaries

11. Company Brand Product catagory
Emami Naturally Fair Cream
CavinKare Fairever Cream
Paras Freshia Cream
Godrej FairGlow Cream, Soap
Ponds Ponds Fairness Cream,Lotion
Lakme Lakme Sunscreen Cream, Lotion
KCCL Tibet fairness Cream, Lotion
Nivea Sparklink Glow Cream
Olay Natural White Cream

12. PUBLICS
Financial Publics: Banks, Investment analysts, Stockholders.
Media publics: Newspapers, Magazines, TV Stations, Internet
media.
Government publics: Government policy and Law.
Citizen-action publics: BAPA and TIB
Local publics: Neighborhood residents and Community
organizations.
Internal publics: Workers, Managers and Board of Directors.

13. Consumer markets
Business markets
Resellers markets
Government markets
International markets

14. MACROENVIRONMENT
DEMOGRAPHIC ECONOMICS
NATURAL TECHNOLOGICAL
POLITICAL AND
LEGAL
CULTURAL

15. Age - Users of the age of 15 to 45 years.
Gender – Female are more ardent buyers of fairness cream.
Young women aged – 15 to 45
School girls aged – 12 to 14
Middle class families (rural, urban people)
Men aged- 15 to 45 and school boys aged 12 to 14.
Income – 1 to 3 lakh income group is a big customer group for fairness
cream
Social class – Users mainly from upper-middle to lower-middle group.

16. The economic environment refers to the
purchasing power of potential customers and the
ways in which people spend their money.
Industrial economies have markets that are
diverse and carry many different types of goods.

17. In the beginning of the year 2009 Unilever has
reported a 20% rise in profit after tax before
exceptional items at Rs 457 crore in the January-
March quarter of 2009.

18. The natural environment includes the natural
resources that a company uses as inputs.
 Fairness vitamin: Vitamin B3
Natural Milk protein
Niacinamide,
Titanium-dioxide,
Sodium ascorbyl phosphet,
Allantion,
 Isopropyl mysirate
Climate
Land

19. Technology includes all developments from
antibiotics and surgery to nuclear missiles and
chemical weapons to automobiles and credit cards.
it can create new markets and new uses for
products.TECHNOLOGICAL FACTORS
Internet
Information exchange systems
Computers
Machineries

20. Those political factors that affect the activities of Fair and Lovely are called
political environment . Some factors are given below:-
 Stability of government policies.
 Changes in ruling political parties
 Extreme nationalism
 Animosity targeted toward specific countries
 Trade disputes
 Violence, Terrorism and War
 Political and Social Activist and Nongovernmental
Organizations
 Confiscation, Expropriation and Domestication

21. The cultural environmentconsists of institutions and the
basic values and beliefs of a group of people.
1.Unilever has gained a large amount of consumers
through its social programs
2.believes that an organization's worth is also in the
service it renders to the community.
3.focused on hygiene, nutrition, enhancement of
livelihoods, reduction of greenhouse gases and water
footprint.
4.also responded in case of national calamities.

22. The most common response, to react, involves changing
components of the marketing mix in response to
environmental changes. Many companies constantly gather
feedback from customers. The best organizations are able
to respond quickly to environmental changes and capitalize
on them. A less common response is to be proactive, or to
try to change the environment before it changes the
marketplace.

23. Fair & Lovely's skin-lightening technology is known to be
the best in the world! However, this hasn’t stopped the
brand from innovating further to pioneer the
development of cutting-edge fairness solutions.
Fair & Lovely's brand-essence of ‘Rescripting Destiny’ has
played a decisive role in its noteworthy presence in over
30 countries. Today, 250 million consumers across the
globe strongly connect with Fair & Lovely as a brand that
stands for the belief that 'beauty that empowers a woman
to change her destiny'.

24. Clinically proven Fair & Lovely is PERFECT for ALL Skin types

25. ANY QUESTION???