design 1

1. Nintendo new
3DS
game console
with glasses-free
three
dimensional
effect
picture from: http://www.flickeringmyth.com/2014/11/nintendo-run-us-mall-tour-exhibiting-wii-u-3ds-titles.html

2. CONTENT
❖ Introduction
❖ Technological Affordances
❖ Marketing and Branding
strategies
❖ Users’ Experiences
❖ Reference List
picture from: https://www.nintendo.co.jp/3ds/hardware/lineup/index.html#new3dsll_metallicblue

3. Introduction
❖ Three three-dimensional
technology has been becoming
increasingly focused since the
shown of the famous 3D film-
Avatar.
❖ However,the 3D films always
needs specific 3D glasses to
obtain the stereo vision,which
brings many inconveniences to
some people.
picture from: http://www.hjenglish.com/new/p280331/
picture from: http://avatarblog.typepad.com/avatar-blog/2010/04/do-avatar-3d-glasses-from-the-movies-work-at-home-.html

4. Introduction
❖ Therefore,glasses-free 3D technology becomes the new trend of
3D technology’s research and development.
❖ The Nintendo new 3DS,which is the new generation of
Nintendo’s game console,could be considered as a successful
sample of using glasses-free 3D technology.

5. Introduction
❖ This picture shows the data about new 3DS’s
first week sales(Polygon,2015).
picture from: http://www.polygon.com/2015/2/17/8051571/3ds-sales-earnings-nintendo

6. Technological Affordances
❖ Parallax barriers technology
helps Nintendo new 3DS got
outstanding 3D
effect(Nintendo,2015).
❖ This technology uses the
differences created by
interlaced strips and light so
that these differences can be
caught by eyes and obtain
‘depth’,then gets stereo
vision(Kim et al.,2015).
picture from: http://www.howtogeek.com/207549/will-glasses-free-3d-finally-put-3d-tvs-in-every-home/

7. Technological Affordances
❖ Another main technology that used by Nintendo new
3DS is face-tracking 3D technology.
picture from: http://kotaku.com/weve-had-the-new-3ds-xl-for-weeks-and-this-is-what-we-1685427867

8. Technological Affordances
❖ Other new technologies that used by Nintendo new 3DS
can be seen from the video(YouTube,2014).
click the arrow on the picture to achieve the video ~

9. Marketing and Branding
Strategies
❖ Using social medias like Twitter
and Face book to communicate
with its users and offer its
newest information and
activities.
screen captures from Twitter&Facebook- Nintendo UK

10. Marketing and Branding
Strategies
❖ Cooperating with other brands
like Mcdonald’s to advertise the
brand.
picture from:http://i157.photobucket.com/albums/t61/jaceyng/Mcdonalds-Happy-Meal-Super-Mario-Toys_zps8e2fa101.jpg

11. Marketing and Branding
Strategies
❖ Nintendo advertises its games more than its devices by using
platforms like social medias and its official website.
screen captures from Twitter&Official website- Nintendo UK

12. Users’ experience
❖ Different platforms for users of Nintendo new 3DS to
communicate with each other.
❖ Online forums like Polygon and Techrader.
❖ Video website like YouTube.
❖ Social medias like Twitter and Facebook.

13. Users’ experience
❖ One player named Hugh
Langley(Techrader,2015)
said,new 3DS has much better
3D effect than the old
generation, and cost is
affordable.
screen captures from Techrader(2015) http://www.techradar.com/reviews/gaming/games-consoles/new-nintendo-3ds-1281493/review

14. Users’ experience
❖ Polygon staff also thought that new 3DS has a nice 3d
effect(Polygon,2015),however, he thought that its ‘friend
code system' does not improved,which is very
inconvenient and outdated.
screen captures from Polygon(2015) http://www.polygon.com/2015/2/13/8032475/new-nintendo-3ds-xl-review

15. Users’ experience
❖ Overall comments:Mostly better than fine.
screen captures from Techrader,Polygon,TrustedReview,CNET and Know Your Mobile

16. Reference List
Kim,D.,Lee,H., Kim,S. and Sohn,K.(2015) Parallax adjustment for visual comfort enhancement using the effect of pa
Nintendo(2015) What is Nintendo 3DS? Available from: http://www.nintendo.com/3ds/what-is-nintendo-3ds [Access
Polygon (2015) New 3DS XL sales already buoying slumping 3DS performance. Available from: http://www.polygon
Polygon (2015) NEW NINTENDO 3DS XL REVIEW. Available from: http://www.polygon.com/2015/2/13/8032475/ne
Techrader (2015) New Nintendo 3DS review. Available from: http://www.techradar.com/reviews/gaming/games-con