Our white-label SSP is a customizable, brandable technology that allows businesses to build and manage their own programmatic ad trading platform. This flexible and scalable solution enables companies to maintain full control over their ad inventory, optimize yield, and harness the power of real-time bidding

1. Explore the opportunities
of our White Label Solutions
White
Label SSP

2. Intro
How the Product Works
Suppliers
Application
Web-Site
Ad Network
Ad Server
SSP
SSP
+
AdExchange
Demand Partners
DSP
Ad Exchange
SSP
Ad Network
Incoming Traffic Outgoing Traffic Demand
Our white-label SSP is a customizable, brandable technology that allows businesses to build and manage their own
programmatic ad trading platform. This flexible and scalable solution enables companies to maintain full control over
their ad inventory, optimize yield, and harness the power of real-time bidding.

3. Traffic Types and Ad Formats
Banner Video Native
Environments
Formats All Placements and Sizes
Desktop In-App Mobile Web CTV
Rich Media (HTML5) Rewarded Video

4. Core Features and Functionalities
Supply Partners
Direct Publishers and App
Developer
Networks and Affiliate
Traffic Aggregator
Ad Servers
Supply Partners
Direct Publishers and App
Developer
Networks and Affiliate
Traffic Aggregator
Ad Servers
Supply Partners
Direct Publishers and App
Developer
Networks and Affiliate
Traffic Aggregator
Ad Servers
Demand Scanning
Technical Ability
TMT
GeoEdge
Demand Scanning
Technical Ability
TMT
GeoEdge
Demand Scanning
Technical Ability
TMT
GeoEdge
Demand Integration
Options
oRT
AP
VAST Tag
JS Tag
Prebid Server
Demand Integration
Options
oRT
AP
VAST Tag
JS Tag
Prebid Server
Demand Integration
Options
oRT
AP
VAST Tag
JS Tag
Prebid Server
Special Integrations
Bidswitch, Appnexus, Pubmatic,
Rubicon,Inmobi, MediaGrid,
SpotX, E-Planning, Verizon,
ImproveDigital, Synacor, Rich
Audience
Special Integrations
Bidswitch, Appnexus, Pubmatic,
Rubicon,Inmobi, MediaGrid,
SpotX, E-Planning, Verizon,
ImproveDigital, Synacor, Rich
Audience
Special Integrations
Bidswitch, Appnexus, Pubmatic,
Rubicon,Inmobi, MediaGrid,
SpotX, E-Planning, Verizon,
ImproveDigital, Synacor, Rich
Audience
Basic Billing Model
Tool to Map Premium Publishers
to Premium DSP
PMP Deals for Publishers.
Publishers can configure the
deals on their ow
PMP Deals for Admins. Admins
can configure the deals for
different direct sources
Basic Billing Model
Tool to Map Premium Publishers
to Premium DSP
PMP Deals for Publishers.
Publishers can configure the
deals on their ow
PMP Deals for Admins. Admins
can configure the deals for
different direct sources
Basic Billing Model
Tool to Map Premium Publishers
to Premium DSP
PMP Deals for Publishers.
Publishers can configure the
deals on their ow
PMP Deals for Admins. Admins
can configure the deals for
different direct sources
Demand Partners
DSP
Big Media Agencie
Ad Exchanges
Demand Partners
DSP
Big Media Agencie
Ad Exchanges
Demand Partners
DSP
Big Media Agencie
Ad Exchanges
Supply Integration
Options
SSP Tags for Placements (banner,
video, native tags
VAST/VPAID Tag
JS Tag
Asynchronous Tags for Proper
Web Content Loadin
Server&Server Integratio
API for SDK Developer
Client Side Header Biddin
Server Side Header Biddin
Prebid Mobil
Mediation through LKQD,
Aerserve, Mopub, JW Player et
DFP/GAM Mediation Support
Supply Integration
Options
SSP Tags for Placements (banner,
video, native tags
VAST/VPAID Tag
JS Tag
Asynchronous Tags for Proper
Web Content Loadin
Server&Server Integratio
API for SDK Developer
Client Side Header Biddin
Server Side Header Biddin
Prebid Mobil
Mediation through LKQD,
Aerserve, Mopub, JW Player et
DFP/GAM Mediation Support
Supply Integration
Options
SSP Tags for Placements (banner,
video, native tags
VAST/VPAID Tag
JS Tag
Asynchronous Tags for Proper
Web Content Loadin
Server&Server Integratio
API for SDK Developer
Client Side Header Biddin
Server Side Header Biddin
Prebid Mobil
Mediation through LKQD,
Aerserve, Mopub, JW Player et
DFP/GAM Mediation Support
*This feature is under development

5. Core Features and Functionalities
Main Features and
Platform Administration
Site/Apps Onboardin
Network and RON Inventory
Registratio
Publisher Users Signing U
Endpoints Managemen
Adserver Function and
Programmatic Auctio
PM
Inventory Management and
Approva
Ads.txt Generation and
Implementation Managemen
Monthly, Daily, Hourly Statistics
and Data Analytic
Traffic Logging and
Troubleshootin
Site List Compilation Too
Global Blacklis
Demand & Supply Activity
Overview Tool
Main Features and
Platform Administration
Site/Apps Onboardin
Network and RON Inventory
Registratio
Publisher Users Signing U
Endpoints Managemen
Adserver Function and
Programmatic Auctio
PM
Inventory Management and
Approva
Ads.txt Generation and
Implementation Managemen
Monthly, Daily, Hourly Statistics
and Data Analytic
Traffic Logging and
Troubleshootin
Site List Compilation Too
Global Blacklis
Demand & Supply Activity
Overview Tool
Main Features and
Platform Administration
Site/Apps Onboardin
Network and RON Inventory
Registratio
Publisher Users Signing U
Endpoints Managemen
Adserver Function and
Programmatic Auctio
PM
Inventory Management and
Approva
Ads.txt Generation and
Implementation Managemen
Monthly, Daily, Hourly Statistics
and Data Analytic
Traffic Logging and
Troubleshootin
Site List Compilation Too
Global Blacklis
Demand & Supply Activity
Overview Tool
Main Features and
Platform Administration
User Activity Overview Too
Inventory Rating Tool to Define
Top Performing Source
API Reporting for Users and
Admin
Test Mode for Publisher
Users Creation by Admin
User Permissions Definition on UI
API Management to work with
the platform without U
Ads.txt crawler by platform
domain and partner's domains
Main Features and
Platform Administration
User Activity Overview Too
Inventory Rating Tool to Define
Top Performing Source
API Reporting for Users and
Admin
Test Mode for Publisher
Users Creation by Admin
User Permissions Definition on UI
API Management to work with
the platform without U
Ads.txt crawler by platform
domain and partner's domains
Main Features and
Platform Administration
User Activity Overview Too
Inventory Rating Tool to Define
Top Performing Source
API Reporting for Users and
Admin
Test Mode for Publisher
Users Creation by Admin
User Permissions Definition on UI
API Management to work with
the platform without U
Ads.txt crawler by platform
domain and partner's domains
Traffic Scanning
Technical Ability
Pixalate (Prebid and Post-bid
Protected Media (Prebid and
Post-bid
WhiteOps (Prebid and Post-bid
Custom integrations on demand
Traffic Scanning
Technical Ability
Pixalate (Prebid and Post-bid
Protected Media (Prebid and
Post-bid
WhiteOps (Prebid and Post-bid
Custom integrations on demand
Traffic Scanning
Technical Ability
Pixalate (Prebid and Post-bid
Protected Media (Prebid and
Post-bid
WhiteOps (Prebid and Post-bid
Custom integrations on demand
Data Processing and
Privacy Compliance
COPP
GDP
CCP
Seller.jso
Cookie Syncin
TCF 2.
SKADnetwork
Data Processing and
Privacy Compliance
COPP
GDP
CCP
Seller.jso
Cookie Syncin
TCF 2.
SKADnetwork
Data Processing and
Privacy Compliance
COPP
GDP
CCP
Seller.jso
Cookie Syncin
TCF 2.
SKADnetwork
* This feature is under development
Own Wiki*
Knowledge base with the articles
describing all the features in the
platform and some interesting
programmatics content. It allows
to search by keywords
Own Wiki*
Knowledge base with the articles
describing all the features in the
platform and some interesting
programmatics content. It allows
to search by keywords
Own Wiki*
Knowledge base with the articles
describing all the features in the
platform and some interesting
programmatics content. It allows
to search by keywords

6. Core Features and Functionalities
Traffic Filtering and
Targeting Options
Sizes and Site/App Whitelists and
Blocklist
Geo Filtering and Blacklistin
Price Limi
Traffic Volume Limitin
Content Category Filte
Traffic Type Targetin
Ad Format Targetin
Content Language Targetin
Adomains Whitelists and Blocklist
Placement Positioning Targetin
Price and Traffic Volume Filtering
by Geo&QP
Missing IFA Requests Throttlin
Publishers Blacklisting &
Whitelistin
Sources Blacklistin
CRIDs Blacklistin
Player Size Targetin
Price Filtering
Traffic Filtering and
Targeting Options
Sizes and Site/App Whitelists and
Blocklist
Geo Filtering and Blacklistin
Price Limi
Traffic Volume Limitin
Content Category Filte
Traffic Type Targetin
Ad Format Targetin
Content Language Targetin
Adomains Whitelists and Blocklist
Placement Positioning Targetin
Price and Traffic Volume Filtering
by Geo&QP
Missing IFA Requests Throttlin
Publishers Blacklisting &
Whitelistin
Sources Blacklistin
CRIDs Blacklistin
Player Size Targetin
Price Filtering
Traffic Filtering and
Targeting Options
Sizes and Site/App Whitelists and
Blocklist
Geo Filtering and Blacklistin
Price Limi
Traffic Volume Limitin
Content Category Filte
Traffic Type Targetin
Ad Format Targetin
Content Language Targetin
Adomains Whitelists and Blocklist
Placement Positioning Targetin
Price and Traffic Volume Filtering
by Geo&QP
Missing IFA Requests Throttlin
Publishers Blacklisting &
Whitelistin
Sources Blacklistin
CRIDs Blacklistin
Player Size Targetin
Price Filtering
Traffic Filtering and
Targeting Options
Cookie Synced Users Targetin
Ipv6 Traffic Filterin
Tmax filterin
Blocked domains (ADM) filtering
Traffic Filtering and
Targeting Options
Cookie Synced Users Targetin
Ipv6 Traffic Filterin
Tmax filterin
Blocked domains (ADM) filtering
Traffic Filtering and
Targeting Options
Cookie Synced Users Targetin
Ipv6 Traffic Filterin
Tmax filterin
Blocked domains (ADM) filtering
* This feature is under development
Auto Optimization
Machine Learning
Mechanisms
Placement Bidfloor Auto
Adjustmen
Traffic distribution adaptive
mechanism that analyzes buying
activity and adjusts system
capacity accordingl
Dynamic margin feature to
maximize net profi
Advanced QPS distribution
algorithm
Auto Optimization
Machine Learning
Mechanisms
Placement Bidfloor Auto
Adjustmen
Traffic distribution adaptive
mechanism that analyzes buying
activity and adjusts system
capacity accordingl
Dynamic margin feature to
maximize net profi
Advanced QPS distribution
algorithm
Auto Optimization
Machine Learning
Mechanisms
Placement Bidfloor Auto
Adjustmen
Traffic distribution adaptive
mechanism that analyzes buying
activity and adjusts system
capacity accordingl
Dynamic margin feature to
maximize net profi
Advanced QPS distribution
algorithm
Financial Management
Administration Panel to Manage
Payouts to Suppliers and Create a
Financial Statement in the Form
of Transaction Journal
Invoices Generation Tool to
Charge Demand Partners*
Financial Management
Administration Panel to Manage
Payouts to Suppliers and Create a
Financial Statement in the Form
of Transaction Journal
Invoices Generation Tool to
Charge Demand Partners*
Financial Management
Administration Panel to Manage
Payouts to Suppliers and Create a
Financial Statement in the Form
of Transaction Journal
Invoices Generation Tool to
Charge Demand Partners*

7. Unique Benefits of SmartyAds
WL Technology
Bug-free,
Tested Technology
Custom
Integrations
Quick Deployment
(less than 2 weeks)
Profound Ad Tech
Experience
Comprehensive
Support
Option to Outstaff
Servicing Team

8. Cost Structure
Maintenance Fee
Covers costs related to the:
Server updates
Server configuration
Debugging
Error detection
Continuous improvements
and optimization of the code
Quick fixes
Assistance
Maintenance Fee
Covers costs related to the:
Server updates
Server configuration
Debugging
Error detection
Continuous improvements
and optimization of the code
Quick fixes
Assistance
Infrastructure Cost
Covers costs related to the:
Hosting Client’s White
Labeled Platform in the data
center
Infrastructure Cost
Covers costs related to the:
Hosting Client’s White
Labeled Platform in the data
center
RevShare
Covers costs related to the:
Platform scaling up
RevShare
Covers costs related to the:
Platform scaling up

9. About SmartyAds
SmartyAds is a global programmatic development
company that has been creating programmatic
solutions for demand, supply partners, and
enterprises since 2011.
As an award-winning digital advertising software
developer SmartyAds creates innovative ad tech
solutions for seamless trading within the
programmatic ecosystem. Powered by AI, machine
learning, and the latest ad tech industry
technological innovations, SmartyAds data-driven
solutions easily cater to the needs of media buyers,
publishers, ad networks, and marketing agencies
in any spot of the world.

10. Our Offices
United States
1201 N. Orange Street,
Suite 762Wilmington,
New Castle County, DE 19801
United Kingdom
122 - 126 Tooley Street
London SE1 2TU
Ukraine
Konstantynivska Str. 1/2
Kyiv, 04071

11. Keep
Advertising
Simple
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801