Submitted by Mohit Khurana MBA(Ecom) Vi th sem
The eMarketing Association <ul><li>Accreditation body for CeMA and CeM Certifications </li></ul><ul><li>Certifications now...
Certification—a sign of competence and achievement in this field—is particularly important in a competitive job market. Wh...
Content <ul><li>E-marketing definition </li></ul><ul><li>Six methods of e-marketing </li></ul><ul><li>E-marketing strategi...
What is eMarketing? <ul><li>Internet or Online Marketing </li></ul><ul><li>Marketing a brand of the internet </li></ul><ul...
E-Marketing Methods <ul><li>Search engine marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>E-mail marketi...
E-Marketing Methods <ul><li>Search engine marketing </li></ul>
E-Marketing Methods 2) Display Advertising 3) E-mail marketing (ex. Health related emails) 4) Interactive Advertising  5) ...
E-Marketing Strategies <ul><li>Market research </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Direct sales </li></ul>
Business Models E-marketing E-Commerce: Selling goods  And services online Publishing: Where you sell advertise Lead-Based...
Advantages of eMarketing <ul><li>Availability of Information </li></ul><ul><li>Saves money  </li></ul><ul><li>(ex. In Rama...
Limitations / Disadvantages <ul><li>Technology </li></ul><ul><li>Low connection speed </li></ul><ul><li>Complication </li>...
Security Concerns <ul><li>Privacy </li></ul><ul><li>Enryption </li></ul>
Ciphers Classical Rotor Machines Modern Substitution Transposition Private Key Public Key Stream Block
Block Cipher Stream Cipher Block Cipher Encryption Ciphered Text Plain Text Key
No Other Media Has All of the Advantages of eMarketing.  Period. <ul><li>Cost effectiveness </li></ul><ul><li>Global reach...
But E-marketing Suffers From <ul><li>Lack of data – 5 years vs. decades for magazines, radio </li></ul><ul><li>Lack of und...
Summary <ul><li>Definition of e-marketing </li></ul><ul><li>E-marketing strategies and methods </li></ul><ul><li>Advantage...
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E Marketing Submitted By Mohit Khurana

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E Marketing Submitted By Mohit Khurana

  1. 1. Submitted by Mohit Khurana MBA(Ecom) Vi th sem
  2. 2. The eMarketing Association <ul><li>Accreditation body for CeMA and CeM Certifications </li></ul><ul><li>Certifications now offered in over 250 schools </li></ul><ul><li>Largest association representing e-marketing exclusively </li></ul><ul><li>Recognized globally </li></ul><ul><li>Extensive e-marketing resources </li></ul>
  3. 3. Certification—a sign of competence and achievement in this field—is particularly important in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow.
  4. 4. Content <ul><li>E-marketing definition </li></ul><ul><li>Six methods of e-marketing </li></ul><ul><li>E-marketing strategies </li></ul><ul><li>E-marketing models </li></ul><ul><li>Advantages and Disadvantages </li></ul><ul><li>Security Concerns </li></ul>
  5. 5. What is eMarketing? <ul><li>Internet or Online Marketing </li></ul><ul><li>Marketing a brand of the internet </li></ul><ul><li>Distributing information </li></ul><ul><li>Promoting an organization </li></ul>
  6. 6. E-Marketing Methods <ul><li>Search engine marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Interactive marketing </li></ul><ul><li>Blog marketing </li></ul><ul><li>Viral marketing </li></ul>
  7. 7. E-Marketing Methods <ul><li>Search engine marketing </li></ul>
  8. 8. E-Marketing Methods 2) Display Advertising 3) E-mail marketing (ex. Health related emails) 4) Interactive Advertising 5) Blog Marketing 6) Viral Marketing (ex. Word of mouth) What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business. www.businesslink.gov.uk/bdotg/action/layer?topicId=1075384972 - 28k - Cached - Similar pages    Advanced Search   Preferences
  9. 9. E-Marketing Strategies <ul><li>Market research </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Direct sales </li></ul>
  10. 10. Business Models E-marketing E-Commerce: Selling goods And services online Publishing: Where you sell advertise Lead-Based- Sites: Banner sites online
  11. 11. Advantages of eMarketing <ul><li>Availability of Information </li></ul><ul><li>Saves money </li></ul><ul><li>(ex. In Ramadan AlRai tv aired a 15 second commercial for three days for 4,500 kd!) </li></ul><ul><li>Expansion </li></ul><ul><li>Low Cost </li></ul><ul><li>Efficiency of Advertising </li></ul>
  12. 12. Limitations / Disadvantages <ul><li>Technology </li></ul><ul><li>Low connection speed </li></ul><ul><li>Complication </li></ul><ul><li>Intangibility </li></ul>
  13. 13. Security Concerns <ul><li>Privacy </li></ul><ul><li>Enryption </li></ul>
  14. 14. Ciphers Classical Rotor Machines Modern Substitution Transposition Private Key Public Key Stream Block
  15. 15. Block Cipher Stream Cipher Block Cipher Encryption Ciphered Text Plain Text Key
  16. 16. No Other Media Has All of the Advantages of eMarketing. Period. <ul><li>Cost effectiveness </li></ul><ul><li>Global reach </li></ul><ul><li>Interactive response </li></ul><ul><li>Measurability </li></ul><ul><li>Personalization </li></ul><ul><li>Real-time feedback </li></ul>
  17. 17. But E-marketing Suffers From <ul><li>Lack of data – 5 years vs. decades for magazines, radio </li></ul><ul><li>Lack of understanding of technology by marketers </li></ul><ul><li>Fast moving and turbulent arena </li></ul><ul><li>Changing technologies </li></ul><ul><li>Lack of trained personal </li></ul><ul><li>Senior management barriers </li></ul><ul><li>Corporate culture </li></ul>
  18. 18. Summary <ul><li>Definition of e-marketing </li></ul><ul><li>E-marketing strategies and methods </li></ul><ul><li>Advantages and disadvantages </li></ul><ul><li>Security issues </li></ul>

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