Mikhail Patalakha is a mobile ASO manager with experience managing over 50 successful projects. He provides tips for optimizing mobile app keywords and rankings, including opening the application, researching competitors' keywords, removing duplicates, getting new keywords from Google Keyword Planner, defining competition and traffic from services like SensorTower and ASOdesk, choosing keywords based on difficulty, and calculating approximate visitor numbers using a provided formula. His contact information is provided for further questions.