2. DAVID McCLELLAND
Was an American pychologist noted for his
work on Motivation Need Theory. He is
credited with developing Achievement
Motivation Theory.
Aimed to explain how different types of
motivation affects people’s performance
within a business setting.
3. ACHIEVEMENT NEEDS
Need for achievement is an
individual desire for significant
accomplishment, mastering of
skills, control or high standards.
4. ACHIEVEMENT NEEDS
(2) implement his or her own plan;
and
(3) control (i.e. ‘monitor’) the
results.
(1) plan how to achieve the goal;
“Every Employee A Manager”
Meyers (1991) specifies that a sense of achievement
arises when an individual clearly perceives a goal and is
then able to
6. SELF-MOTIVATED
ACHIEVER
Most of us have a motivation to
achieve something but only 10
percent of the population has a
highly
developed motivation.
7. 3 Major characteristics of the
SELF-MOTIVATED ACHEVER
First, achievers like to set their own goals.
Second, achievers tend to avoid extremes of
difficulty in selecting goals.
Third, achievers prefer tasks which provide
them with more or less immediate feedback,
i.e. measurements of how well they are
progressing
8. Can the level of achievement
motivation be increased in people
whose achievement drives are not
usually strong?
McClelland notes that monetary
incentives are actually more effective
with people whose achievement drives
are relatively weak, because they
need some kind of external reward to
increase their effort.
9. MOTIVATION THEORY AND
THE SCHOOL MANAGER
The key to effective management is
the ability to get results from other
people, through other people and in
conjunction with other people.
10. Three basic rules should underlie management
relationships and the application of any technique
We should remember to use
the ‘motivators’, i.e. people’s
need for achievement,
recognition, responsibility,
job interest, personal
growth and advancement
potential
11. Three basic rules should underlie management
relationships and the application of any technique
The relative
intensity of
psychological
needs will vary
greatly from
person to person
and from time to
time.
The relative intensity of
psychological needs will
vary greatly from person
to person and from time
to time.
12. Three basic rules should underlie management
relationships and the application of any technique
We should try to suit our
management behaviour to
both the personalities
and the needs of the
situation
