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Chapter 1.ppt
1.
Business Communication Today Chapter
1 Professional Communication in a Digital, Social, Mobile World Copyright © 2016 Pearson Education, Inc. 1 Chapter 1 ̶
2.
Communication Is important for
Your Career Copyright © 2016 Pearson Education, Inc. 2 Chapter 1 ̶ Writing Listening Speaking Clarity Persuasion Freelancers Executives Entrepreneurs
3.
Communication Is Important Copyright
© 2016 Pearson Education, Inc. 3 Chapter 1 ̶ For Your Company •Closer Marketplace Ties • Opportunities for Influence • Better Productivity and Problem Solving • Better Financial Returns and Results
4.
Communication Is Important Copyright
© 2016 Pearson Education, Inc. 4 Chapter 1 ̶ For Your Company •Earlier Warning of Potential Problems • Stronger, More Timely Decision Making • Clear, Persuasive Marketing Messages • Increased Employee Engagement
5.
What Makes Business Communication
Effective? • Provide practical information. • Give facts, not vague impressions. • Deliver information concisely and efficiently. • Clarify expectations and responsibilities. • Offer compelling, persuasive arguments and recommendations. Copyright © 2016 Pearson Education, Inc. 5 Chapter 1 ̶
6.
Communicating as a
Professional (LO 1.2) Explain what it means to communicate as a professional in a business context. Copyright © 2016 Pearson Education, Inc. 6 Chapter 1 ̶
7.
Copyright © 2016
Pearson Education, Inc. 7 Chapter 1 ̶ Excellence Ethical Behavior Etiquette Teamwork Accountability Positive Attitude What Is Professionalism?
8.
Copyright © 2016
Pearson Education, Inc. 8 Chapter 1 ̶ •Organizational Skills •Coherence and Persuasion •Active Listening Skills Understanding What Employers Expect From You
9.
Copyright © 2016
Pearson Education, Inc. 9 Chapter 1 ̶ •Communication Diversity •Communication Technology •Writing and Speaking Skills Understanding What Employers Expect From You
10.
Copyright © 2016
Pearson Education, Inc. 10 Chapter 1 ̶ •Business Etiquette •Ethical Communication •Time Management Skills Understanding What Employers Expect From You
11.
Copyright © 2016
Pearson Education, Inc. 11 Chapter 1 ̶ Communicating in an Organizational Context
12.
Copyright © 2016
Pearson Education, Inc. 12 Chapter 1 ̶ Adopting an Audience-Centered Approach “You” Attitude Business Etiquette Emotional Intelligence
13.
The Basic Communication Model Copyright
© 2016 Pearson Education, Inc. 13 Chapter 1 ̶ Sender Has an Idea 1 Sender Encodes Idea as a Message 2 Sender Produces the Message 3 Sender Transmits the Message 4
14.
The Basic Communication Model Copyright
© 2016 Pearson Education, Inc. 14 Chapter 1 ̶ Audience Receives Sender’s Message 5 Audience Decodes the Message 6 Audience Responds to the Message 7 Audience Gives Feedback to Sender 8
15.
Copyright © 2016
Pearson Education, Inc. 15 Chapter 1 ̶ Noise and Distractions Competing Messages Message Filtering Channel Breakdowns Barriers in the Communication Environment
16.
Inside the Mind of
Your Audience Copyright © 2016 Pearson Education, Inc. 16 Chapter 1 ̶ How Audiences Receive Messages How Audiences Decode Messages How Audiences Respond to Messages
17.
Social Communication Model Copyright
© 2016 Pearson Education, Inc. 17 Chapter 1 ̶
18.
Social Communication Model (in
Practice) Traditional Approach Social Media Approach Hybrid Method Strategic Plans Policies Customer Support Project Updates Copyright © 2016 Pearson Education, Inc. 18 Chapter 1 ̶
19.
• Globally, about
80% of internet users access the web with a mobile device. • Mobile is the primary communication tool for many business professionals. • About 50% of U.S. consumers use mobile devices exclusively to search online. • Smartphones keep people connected 24/7. Copyright © 2016 Pearson Education, Inc. 19 Chapter 1 ̶ The Rise of Mobile as a Communication Platform
20.
Copyright © 2016
Pearson Education, Inc. 20 Chapter 1 ̶ Mobile-First Approach Radical Connectivity How Mobile Technologies Are Changing Business Communication
21.
• Challenges of
constant connectivity • Challenges for creating/consuming content • Multitasking and other distractions • Pressures on standards of writing • Sensory and cognitive extensions Copyright © 2016 Pearson Education, Inc. 21 Chapter 1 ̶ Mobile Technology and Business Communication Practices
22.
• Security and
privacy concerns • Productivity and collaboration • Assistance with business tasks • Decision making and problem solving • Engaging experiences for customers Copyright © 2016 Pearson Education, Inc. 22 Chapter 1 ̶ Mobile Technology and Business Communication Practices
23.
• In this
section, we discussed the following: – The Rise of Mobile as a Communication Platform – Mobile Technologies Are Changing Business Communication – Mobile Technology and Business Communication Practices • The next section will cover Using Technology to Improve Business Communication. Copyright © 2016 Pearson Education, Inc. 23 Chapter 1 ̶ Summary of Discussion
24.
Using Technology to
Improve Business Communication (LO 1.5) List four general guidelines for using communication technology effectively. Copyright © 2016 Pearson Education, Inc. 24 Chapter 1 ̶
25.
Copyright © 2016
Pearson Education, Inc. 25 Chapter 1 ̶ What Technology Can Do Help You Accomplish Tasks Support Interpersonal Communication What Technology Cannot Do Replace Interpersonal Communication Think for You or Supply Essential Skills Keeping Technology in Perspective
26.
Guarding Against Information Overload Copyright
© 2016 Pearson Education, Inc. 26 Chapter 1 ̶ Receivers of Digital Correspondence •Filter and prioritize all incoming messages. •Limit the number of RSS feeds and Twitter streams. Senders of Digital Correspondence •Don’t send unnecessary messages. •Don’t send “urgent” messages without justification.
27.
Using Technological Tools Productively Copyright
© 2016 Pearson Education, Inc. 27 Chapter 1 ̶ Information Technology Paradox Issues Issues Employee Distractions Potential Litigation Information Security Corporate Reputation
28.
• Solving difficult
problems • Maintaining productive relationships • Learning about other people • Letting people get to know you Copyright © 2016 Pearson Education, Inc. 28 Chapter 1 ̶ Reconnecting with People
29.
Unethical Communication Copyright ©
2016 Pearson Education, Inc. 29 Chapter 1 ̶ Plagiarizing Ideas or Products Omitting Essential Information Selectively Misquoting
30.
Unethical Communication Copyright ©
2016 Pearson Education, Inc. 30 Chapter 1 ̶ Misrepresenting Numerical Data Distorting Visual Displays Ignoring Privacy and Security
31.
Distinguishing Ethical Lapses from
Ethical Dilemmas Copyright © 2016 Pearson Education, Inc. 31 Chapter 1 ̶ What’s an Ethical Dilemma? Choosing from among Conflicting Alternatives What’s an Ethical Lapse? Making a Choice That’s Clearly Unethical
32.
Ensuring Ethical Communication Copyright
© 2016 Pearson Education, Inc. 32 Chapter 1 ̶ •Ethical Individual Employees •Ethical Company Leadership •Appropriate Policies and Structures
33.
Copyright © 2016
Pearson Education, Inc. 33 Chapter 1 ̶ Promotions and Contracts Employment Communication Intellectual Property Financial Reporting Defamation Transparency Ensuring Legal Communication
34.
Business Communication Today Chapter
1 Professional Communication in a Digital, Social, Mobile World Copyright © 2016 Pearson Education, Inc. 34 Chapter 1 ̶
35.
Copyright © 2016
Pearson Education, Inc. 35 Chapter 1 ̶ All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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