Media and Information Literacy Quarter 1 Lesson 1

1. An Introduction
Media and Information
Literacy

2. Media
-refers to various
channels of
communications
between a person or
persons and their
intended audience.
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3. Examples of Communication
Medium
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4. Group Activity
List down 10 different kinds of media that you use in order to communicate
information.

5. Group Activity Continuation
Identification of the Uses of Media: (1) Source of Information; (2) Medium
of Communication; (3) Both

6. Key Concepts
6
Literacy
Ability to identify,
understand,
interpret, create,
communicate and
compute, using
printed and written
materials
associated with
varying contexts.
Media
Physical objects
used to
communicate with
or the mass
communication
through physical
objects such as
radio, television,
computers, film,
etc.
Media Literacy
The ability to access,
analyze, evaluate, and
create media in a
variety of forms. It
aims to empower
citizens by providing
them with the
competencies
(knowledge and skills)
necessary to engage
with traditional media
and new technologies.
Information
A broad term that
covers processed
data, knowledge
derived from study,
experience,
instruction, signals
or symbols.
Information
Literacy
The ability to
recognize iwhen
information is
needed, and locate,
evaluate and
effectively
communicate
information in its
various formats

7. Key Concepts
7
Technology Literacy
Ability of an individual, either working
independently or with others, to responsibly,
responsibly, appropriately, and effectively use
use technological tools. Using these tools an
an individual can access, manage, integrate,
integrate, evaluate, create and communicate
communicate information.
Media and Information Literacy
The essential skills and competencies
that allow individuals to engage with
media and other information providers
providers effectively, as well as develop
develop critical thinking and life-long
learning skills to socialize and become
active citizens.

8. Individual Activity
Case Analysis on different literacies

9. Example of aWeekly Inventory of Media
Habit, Lifestyle and Preferences
9
Media or Information Provider
Number of hours in a week
(168 hours/week)
Youtube 3 hours
Facebook 12 hours
Television, Radio 20 hours
Books 10 hours
Others: pep.ph, google.com 10 hours
TOTAL NUMBER OF HOURS/WEEK 55 hours

10. Individual Activity
Synthesizing Learning

11. Answer the following questions
1. From your own point of view, make a list that describes a
person who is literate in media and information. Write down at
least five (5) characteristics.
2. Of the list that you have enumerated in your Weekly Online
Activities Log, which media provider did you spend the most
time? And what role does this media provider play in your life
as a SHS student?
3. Looking at the total number of hours you have spent on online
activities per week, do you think the figure is essential for you
to be able to be media and information literate individual?
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12. Analyze the
following pictures
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13. Analyze the
following pictures
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14. Group Activity
In a long-sized bondpaper, list down the different steps that you will take as a
media and information literate individual against fake news circulating online.

15. Meet our team
Takuma Hayashi​
President
Mirjam Nilsson​
Chief Executive Officer
Flora Berggren​
Chief Operations Officer
Rajesh Santoshi​
VP Marketing
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16. Quarterly performance
4.5
3.5
2.5
4.3
2.8
1.8
4.4
2.4
5.0
3.0
2.0 2.0
-
1.0
2.0
3.0
4.0
5.0
6.0
Q4 Q3 Q2 Q1
Series 3 Series 2 Series 1
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17. Business opportunities are like
buses. There's always another
one coming.
“ Richard Branson
”

18. Meet our extended team
Takuma Hayashi​
President
Graham Barnes
VP Product
Mirjam Nilsson​
Chief Executive Officer
Rowan Murphy
SEO Strategist
Flora Berggren​
Chief Operations Officer
Elizabeth Moore
Product Designer
Rajesh Santoshi​
VP Marketing
Robin Kline
Content Developer
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19. Timeline
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Synergize scalable e-
commerce
Sep 20XX
Disseminate standardized
metrics
Nov 20XX
Coordinate e-business
applications
Jan 20XX
Foster holistically superior
methodologies
Mar 20XX
Deploy strategic networks with
compelling e-business needs
May 20XX

20. Areas of focus
B2B market scenarios
• Develop winning strategies to keep ahead of the
competition
• Capitalize on low-hanging fruit to identify a ballpark
value
• Visualize customer directed convergence
Cloud-based opportunities
• Iterative approaches to corporate strategy
• Establish a management framework from the inside
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21. How we get there
ROI
• Envision multimedia-based
expertise and cross-media
growth strategies
• Visualize quality intellectual
capital
• Engage worldwide
methodologies with web-
enabled technologies
Niche markets
• Pursue scalable customer
service through sustainable
strategies
• Engage top-line web services
with cutting-edge deliverables
Supply chains
• Cultivate one-to-one customer
service with robust ideas
• Maximize timely deliverables
for real-time schemas
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22. Summary
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile
workflows. We thrive because of our market knowledge and great
team behind our product. As our CEO says, "Efficiencies will come
from proactively transforming how we do business."
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23. Thank you
Mirjam Nilsson​
mirjam@contoso.co
m
www.contoso.com