1. Conclusion
Reliance Jio has begun with a lot of huge investments and continues to establish
assorted stores in various cities in India, it has been a very good dynamism for
the Indian consumers where Jio is enlarging its business along with ingenious e-
marketing strategies, assistance, products, and services
The entry of Jio in the market has emerged as the biggest threat forthe companies
operating in the industry and it has been inferred that within short span, Jio has
been successful in acquiring more than 109 million subscribers which is very
impressive. Fromthe primary and secondarydatacollected, it has been concluded
that declining sales, market share, customer base and profits are the issues which
brands suchas Airtel, Vodafone, Idea and BSNL started witnessing after the entry
of Jio in the telecom industry.
The entry ofReliance Jio into the Indian Telecom sectorhas been if not anything,
disruptive and game changing. Starting with the sheer scale of its operations
wherein it leveraged its existing network of stores and outlets to sell new
connections to the consumers, to its humungous size wherein it managed to sign
up nearly 200 Million users in less than Two Years, to its aggressive pricing and
deep discounting strategies, and its flexible and bundled plans where it offers a
handset along with a new connection, the brains behind Reliance Jio, and Mukesh
Ambani in particular have left no stone in their quest for dominance and
supremacy.
Reliance Jio has a strong presence in the telecom market and shows no sign of
bowing down to its competition any time soon. The expansionary and the growth
marketing strategy enabled Jio to gain such dominance. Furthermore, Jio’s entry
into various newer projects such as Jio Fibre, Jio Post-paid, will lead to a
diversified and stronger control over the market share held by Jio, which is
already more than 35%. Jio has done a great implementation of its influencer
strategy as well as its partnership with famous brands. Overall, Reliance Jio has
made the greatest impact on bringing about the digital revolution in India.
