1. MS4: Media – Text, Industry & Audience
FILM Case Study: This is England
Today...
To explore and evaluate the To find evidence of these
appeals to an audience of appeals from both a Textual and
Slumdog Millionaire an Industry perspective

2. Audience Appeals
Think back to last year. What different ways can a media text appeal to an
audience?
Hints: Consider the appeals particularly associated with film & also remember that
increasingly media theorists see the audience as ‘users’ of media.
Narrative
Genre
Give your initial reaction: Write Issues and Ideology
down two paragraphs based on
your own thoughts – which of the Uses + Gratifications
elements on the right is most
Marketing & Promotion
persuasive?
What is your evidence? Stars/Director
Awards & Accolades (reviews & prizes etc)

3. Slumdog Millionaire & Audience
Audience Appeals meets responses!
As we move from looking at the appeals of the
movie to looking at the responses to the film, we
need to look at what other people have said
about the film.
Find a positive review from the website Rotten
Tomatoes – write down what they feel are the
appeals of the movie – write down specific
quotations that tell us why people should watch
the film.
Do you feel that the arguments made by the
reviewer are the things that were intended
by those responsible for making the film?