2. Your starter for ten…
Think of fifteen questions
Come on! you could ask.
Hurry up!!!
You’ve been given the
job of finding out as
much as you can about
someone’s life and
lifestyle. Without
meeting them.
You can only ask 15
questions to build a
profile of them.
3. Defining an Audience 2.
Although the producers of media view audiences as a ‘mass’
rather than a set of individuals, they will often have a ‘typical’
audience member in mind when creating the text.
In the 1980s, media theorists identified types of ‘subjectivities’ that
are used by media producers to help define the social position of
the individual audience member and to engage with him or her.
• gender
How many of
• age-group • education your 15-20
questions are
• family • religion on here?
• self image • politics
• class • location
• nation (geographical and local)
• ethnicity - Fiske (1987)
- Hartley (1982)
4. Defining an Audience 2.
Holby City The Big Issue The Daily Politics
Emmerdale
Loose Women Smallville
Newsround X-Men
James Bond
FHM magazine The Sunday Telegraph
• gender Desperate Housewives
• age-group • education Choose a text from the
list above. Define the
• family • religion ‘typical’ audience
• self image • politics member of your given
text using the
• class • location subjectivities.
• nation (geographical and local) Give them a name
• ethnicity - Fiske (1987) What other media
- Hartley (1982) texts do they like?
