banging

1. Uses & Gratifications
By Mark Newman

2. What is ‘Uses and
gratifications’?
• Uses and Gratifcations was a theory
devised by Blumler and Katz in 1974.
• They stated you can use the media in 4
different ways.

3. • Giving information about the world

4. • Things you can relate to with your friends
who share your same interests

5. • Apeals to people who like specific things
such as bands and artists

6. • Lets people escape reality when reading
magazines

7. • Lets people escape reality when reading
magazines