1. Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia
September 21-23, 2010

2. C2C Team
• We are a collaborative group representing a major research university and
four publishers
– Salvador Bahia; Researcher/Professor, 35 years exp, over 800 papers Published
– Nancy Boyle, CEO of Boyle's Books, e-book platform, sophisticated chemistry taxonomy
– Bobbie Wayne, Senior Director, United Chemistry Society, producer of the world's most
comprehensive chemistry abstracting and indexing database, 38 years experience
– Robert Koenig, Director, the PetroChemical Society, 5,000 members worldwide, 20 years
experience
– Dan Hall, Head Librarian, Chemistry Department, OSU, 22 years experience
– Julie Jones, 1st year graduate student, majoring in organic photochemistry, Sanson
University
– Herb Herbelsheimer, President, Catalyst Press, leading publisher of biochemistry
publications, 30 years experience
• Our group holds 80% of the worlds chemistry content
• Our taxonomy covers all specialties within chemistry
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

3. C2C Product Overview
• C2C teaches chemistry students to do better
research. It is a software application that
helps students search for the most relevant
content and allows the professor to provide
feedback.
• C2C serves the educational and research
markets with these features
– Boyles Taxonomy
– Commenting/Tagging/Faculty Interaction
– Collaborative Annotation
– Usage Tracking Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
– Multiplatform/cross-device syncing Sofitel Philadelphia, September 21-23, 2010

4. Market Need
Students are poorly prepared to do first-class
research in the 21st century. C2C is needed for:
– Finding
– Validating
– Analyzing
– Synthesizing information to do research
• C2C makes it easy for students and
researchers to find, work with and share
information.
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

5. C2C Business Model
• Acquire market share by leverage existing
market share of 125 of the top chemistry
departments
• Sold to augment existing institutional site
licenses, enables patron driven access,
micropayments for one-time purchases.
• Sold on iTunes App store, desk top
application, web access from any computer
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

6. C2C Market Overview
• Target: Chemistry graduate students and faculty
(Phase II is high school)
• Market size: 45,000 grad students and faculty, 2,300
research universities
• Key audience attributes
– Tech Savvy
– Strapped for time
– Social Networkers
– Highly Motivated
– Close faculty/student relationship
• Market on steep upswing as 2011, International Year
of Chemistry, draws near
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

7. Competition
• Zotero (New API), learning management
systems, eg Blackboard
• C2C leverages these to let students:
– Collect all research materials they need
– Get instructor feedback
– Collaborate on research projects
– Use throughout their careers
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

8. Why Invest in C2C?
• Produces better science
• No Competition
• Scalable for High School students and working
professionals
• Can expand to other academic discipines
• Global market
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010