1. Ranen Carmel, Anna Drostzmer, Stuti Dhandhania,, Attila Gurabi, and Sonja Pemberton
2. Community Builder
• Relationship builder
• Common purpose
• Shared activity and
responsibility
• In case of failure, we remain
hungry
3. FUN: easy to make; use
innovative ingqedients
qecipes; aqtistic
to cqeate new
4. Symbolic
• Alpha and Omega: The goal and the tool to reach the goal
• New Circle of Life
• New Year
• Nourishment
• Abundance
• Tradition
• Living Material
• Forbidden in Diets
• Allergen
5. Promotes Creativity
“My father was a skilled fisherman,
inventing a new bread mixture as a
bait”
“My son turned out to share interest
in fishing as a hobby”
Can be molded Into a variety of
shapes!
6. Bread is an emotional USB
• Creates memories
• Ancient brain territories are
excited by smells
• Smell is the strongest memory we
have
• Marcel Proust's Madeleine
7. The Perfect Food-Format
• Lightweight
• Can be made in different sizes
• Can be cut/broken with hands
• Stays fresh for a few days
• Can be a foundation or plate
• Can be stuffed
• Can be layered
• Transportable