SlideShare a Scribd company logo
1 of 7
Ranen Carmel, Anna Drostzmer, Stuti Dhandhania,, Attila Gurabi, and Sonja Pemberton
Community Builder

• Relationship builder
• Common purpose
• Shared activity and
  responsibility
• In case of failure, we remain
  hungry
FUN:  easy to make; use
innovative ingqedients




                          qecipes; aqtistic
                           to cqeate new
Symbolic

•   Alpha and Omega: The goal and the tool to reach the goal
•   New Circle of Life
•   New Year
•   Nourishment
•   Abundance
•   Tradition
•   Living Material
•   Forbidden in Diets
•   Allergen
Promotes Creativity

                      “My father was a skilled fisherman,
                      inventing a new bread mixture as a
                      bait”

                      “My son turned out to share interest
                      in fishing as a hobby”




                      Can be molded Into a variety of
                      shapes!
Bread is an emotional USB



• Creates memories
• Ancient brain territories are
  excited by smells
• Smell is the strongest memory we
  have
• Marcel Proust's Madeleine
The Perfect Food-Format


•   Lightweight
•   Can be made in different sizes
•   Can be cut/broken with hands
•   Stays fresh for a few days
•   Can be a foundation or plate
•   Can be stuffed
•   Can be layered
•   Transportable

More Related Content

Viewers also liked

How to cope with jet lag
How to cope with jet lagHow to cope with jet lag
How to cope with jet lagsrp227
 
It is well with your soul
It is well with your soulIt is well with your soul
It is well with your soulJesus is Lord
 
Turning trials into triumph
Turning trials into triumphTurning trials into triumph
Turning trials into triumphJesus is Lord
 
Seek the only Wise God
Seek the only Wise GodSeek the only Wise God
Seek the only Wise GodJesus is Lord
 
Wisdom begins with the fear of the Lord
Wisdom begins with the fear of the LordWisdom begins with the fear of the Lord
Wisdom begins with the fear of the LordJesus is Lord
 
Wisdom regarding work
Wisdom regarding workWisdom regarding work
Wisdom regarding workJesus is Lord
 
The kind of fathers desperately needed
The kind of fathers desperately neededThe kind of fathers desperately needed
The kind of fathers desperately neededJesus is Lord
 
Conquering addiction
Conquering addictionConquering addiction
Conquering addictionJesus is Lord
 
Challenges to accept
Challenges to acceptChallenges to accept
Challenges to acceptJesus is Lord
 
You must believe and act on it
You must believe and act on itYou must believe and act on it
You must believe and act on itJesus is Lord
 

Viewers also liked (13)

How to cope with jet lag
How to cope with jet lagHow to cope with jet lag
How to cope with jet lag
 
Team Work
Team WorkTeam Work
Team Work
 
It is well with your soul
It is well with your soulIt is well with your soul
It is well with your soul
 
Inside look
Inside lookInside look
Inside look
 
Turning trials into triumph
Turning trials into triumphTurning trials into triumph
Turning trials into triumph
 
Seek the only Wise God
Seek the only Wise GodSeek the only Wise God
Seek the only Wise God
 
Wisdom begins with the fear of the Lord
Wisdom begins with the fear of the LordWisdom begins with the fear of the Lord
Wisdom begins with the fear of the Lord
 
Wisdom regarding work
Wisdom regarding workWisdom regarding work
Wisdom regarding work
 
The kind of fathers desperately needed
The kind of fathers desperately neededThe kind of fathers desperately needed
The kind of fathers desperately needed
 
Conquering addiction
Conquering addictionConquering addiction
Conquering addiction
 
Challenges to accept
Challenges to acceptChallenges to accept
Challenges to accept
 
Are You Prepared?
Are You Prepared?Are You Prepared?
Are You Prepared?
 
You must believe and act on it
You must believe and act on itYou must believe and act on it
You must believe and act on it
 

Similar to Reframing bread

One loaf of bread
One loaf of breadOne loaf of bread
One loaf of breadRevathi Vas
 
Southern SAWG 2013--Artisanal Farm Products
Southern SAWG 2013--Artisanal Farm ProductsSouthern SAWG 2013--Artisanal Farm Products
Southern SAWG 2013--Artisanal Farm Productsramoyer
 
Himalayan outbound
Himalayan outboundHimalayan outbound
Himalayan outboundPriti Rao
 
Bringing Families Back to the Table - A Family Food Workshop
Bringing Families Back to the Table - A Family Food WorkshopBringing Families Back to the Table - A Family Food Workshop
Bringing Families Back to the Table - A Family Food WorkshopMareya Ibrahim
 
The perfect multicultural diet to sleep
The perfect multicultural diet to sleepThe perfect multicultural diet to sleep
The perfect multicultural diet to sleepVanesa Bú
 
Bread Campaign 2012 - Creativity
Bread Campaign 2012 - CreativityBread Campaign 2012 - Creativity
Bread Campaign 2012 - CreativityIa Kurdiani
 
Camp y4 meeting 2013
Camp y4 meeting 2013Camp y4 meeting 2013
Camp y4 meeting 2013Joe Bailey
 
Theperfectmulticulturaldiettosleep final
Theperfectmulticulturaldiettosleep finalTheperfectmulticulturaldiettosleep final
Theperfectmulticulturaldiettosleep finalrabbigreenspan
 
Culture&Design
Culture&DesignCulture&Design
Culture&Designivychuang
 
Burnaby Int.Sec (Nov 09)- It's All about Thinking
Burnaby Int.Sec (Nov 09)- It's All about ThinkingBurnaby Int.Sec (Nov 09)- It's All about Thinking
Burnaby Int.Sec (Nov 09)- It's All about ThinkingFaye Brownlie
 
The Emotion of Flavor
The Emotion of FlavorThe Emotion of Flavor
The Emotion of FlavorChappy_02
 
Lars Williams- Flavour Launch
Lars Williams- Flavour LaunchLars Williams- Flavour Launch
Lars Williams- Flavour LaunchBioMedCentral
 
Back to school presentation charaine
Back to school presentation charaineBack to school presentation charaine
Back to school presentation charaineCharaine Poutasi
 
Creativity Lab : Framing & Re-Framing
Creativity Lab : Framing & Re-FramingCreativity Lab : Framing & Re-Framing
Creativity Lab : Framing & Re-FramingBrijmohan Jakhmola
 
Emerging patterns
Emerging patternsEmerging patterns
Emerging patternsjonmbrand
 
Terasem Tree Seder Haggadah
Terasem Tree Seder HaggadahTerasem Tree Seder Haggadah
Terasem Tree Seder Haggadahmartine
 

Similar to Reframing bread (20)

One loaf of bread
One loaf of breadOne loaf of bread
One loaf of bread
 
Southern SAWG 2013--Artisanal Farm Products
Southern SAWG 2013--Artisanal Farm ProductsSouthern SAWG 2013--Artisanal Farm Products
Southern SAWG 2013--Artisanal Farm Products
 
Himalayan outbound
Himalayan outboundHimalayan outbound
Himalayan outbound
 
201211 ideasfor speaking-general
201211 ideasfor speaking-general201211 ideasfor speaking-general
201211 ideasfor speaking-general
 
Bringing Families Back to the Table - A Family Food Workshop
Bringing Families Back to the Table - A Family Food WorkshopBringing Families Back to the Table - A Family Food Workshop
Bringing Families Back to the Table - A Family Food Workshop
 
Fish philosophy
Fish philosophyFish philosophy
Fish philosophy
 
The perfect multicultural diet to sleep
The perfect multicultural diet to sleepThe perfect multicultural diet to sleep
The perfect multicultural diet to sleep
 
Challenges for our health
Challenges for our healthChallenges for our health
Challenges for our health
 
Sensory Analysis for the Chocolate Industry
Sensory Analysis for the Chocolate IndustrySensory Analysis for the Chocolate Industry
Sensory Analysis for the Chocolate Industry
 
Bread Campaign 2012 - Creativity
Bread Campaign 2012 - CreativityBread Campaign 2012 - Creativity
Bread Campaign 2012 - Creativity
 
Camp y4 meeting 2013
Camp y4 meeting 2013Camp y4 meeting 2013
Camp y4 meeting 2013
 
Theperfectmulticulturaldiettosleep final
Theperfectmulticulturaldiettosleep finalTheperfectmulticulturaldiettosleep final
Theperfectmulticulturaldiettosleep final
 
Culture&Design
Culture&DesignCulture&Design
Culture&Design
 
Burnaby Int.Sec (Nov 09)- It's All about Thinking
Burnaby Int.Sec (Nov 09)- It's All about ThinkingBurnaby Int.Sec (Nov 09)- It's All about Thinking
Burnaby Int.Sec (Nov 09)- It's All about Thinking
 
The Emotion of Flavor
The Emotion of FlavorThe Emotion of Flavor
The Emotion of Flavor
 
Lars Williams- Flavour Launch
Lars Williams- Flavour LaunchLars Williams- Flavour Launch
Lars Williams- Flavour Launch
 
Back to school presentation charaine
Back to school presentation charaineBack to school presentation charaine
Back to school presentation charaine
 
Creativity Lab : Framing & Re-Framing
Creativity Lab : Framing & Re-FramingCreativity Lab : Framing & Re-Framing
Creativity Lab : Framing & Re-Framing
 
Emerging patterns
Emerging patternsEmerging patterns
Emerging patterns
 
Terasem Tree Seder Haggadah
Terasem Tree Seder HaggadahTerasem Tree Seder Haggadah
Terasem Tree Seder Haggadah
 

Reframing bread

  • 1. Ranen Carmel, Anna Drostzmer, Stuti Dhandhania,, Attila Gurabi, and Sonja Pemberton
  • 2. Community Builder • Relationship builder • Common purpose • Shared activity and responsibility • In case of failure, we remain hungry
  • 3. FUN: easy to make; use innovative ingqedients qecipes; aqtistic to cqeate new
  • 4. Symbolic • Alpha and Omega: The goal and the tool to reach the goal • New Circle of Life • New Year • Nourishment • Abundance • Tradition • Living Material • Forbidden in Diets • Allergen
  • 5. Promotes Creativity “My father was a skilled fisherman, inventing a new bread mixture as a bait” “My son turned out to share interest in fishing as a hobby” Can be molded Into a variety of shapes!
  • 6. Bread is an emotional USB • Creates memories • Ancient brain territories are excited by smells • Smell is the strongest memory we have • Marcel Proust's Madeleine
  • 7. The Perfect Food-Format • Lightweight • Can be made in different sizes • Can be cut/broken with hands • Stays fresh for a few days • Can be a foundation or plate • Can be stuffed • Can be layered • Transportable