Celebrating Indonesia's Diversity starting from the dining table. 2nd winner of Daun Muda Awards 2014

1. RICH FLAVORS
OF
DIVERSITY

2. When people are very proud of being
Indonesian, but mocking diversities,
“Bhinneka Tunggal Ika” becomes a
meaningless slogan.
What can be done to bring back its spirit?

3. “TAK KENAL MAKA TAK
SAYANG”
All Indonesians are familiar with this
saying. It is a reminder that to
appreciate something, we first must
widen our mind and understand.

4. Among all diversities, one of the things
that unite Indonesians is food.
Food is the centre of Indonesians life.
And on dining tables, all walls are
coming down, and everyone melts in
warm, joyous conversation.

5. Our strategy is encouraging
people to share stories and
celebrate their diversities in the
most convenient place to chat,
THE DINING TABLE.

6. Let’s celebrate diversity, start from dining table.
TAPLAK
BERCERITA
“ Lebih Dekat Lewat Perut “
*translation:
Storytelling Dining Table Cloth
Bring you closer through food.

7. First, we will spread the
dining table cloth through
Kompas print, with
different versions
representing different
aspects of Indonesian
diversity.
DALAM BEDA,
ADA CERITA DAMAI
ver. Religion: Within Diversity, There’s A Story of Peace ver. Children: Grow Playfully in Diversity
ver. Culiinary:
Diversity Brings RIcher
Flavors
Not only can be used for real on dining
table, this paper dining cloth also
represents a belief.
Starting from the very basic human
need, to eat, we can get to know other
people’s characteristics, dreams, and
the way they see the world.
By chatting during meal time, we can
open our mind and widen our view of
the world among us.

8. To spread this spirit throughout the nation, we will integrate the dining cloth into
relevant programs in Kompas TV.
Kids are like sponges, absorbing what
they see in their surroundings.
Families play important past to teach
children the beauty of diversity and
how to respect it from simple things,
like dining together with the family
maid or driver in one table.
University is one of the melting pot of many
aliens (tribes, languages, faculties, grades).
Imagine if there is no more seniority, nor rich
kids club, everyone mingle on canteen table
to celebrate their diversities.

9. To make it even bigger, we
will utilize the power of social
media.
In Indonesia, something becomes “SOMETHING” when
people make the parody versions.
We will make this movement goes viral by spreading the
meme, in social media network like Path.
mantannya
satu meja
dalam rasa
yang dulu
pernah ada
mantan
pacar
pacar
aku pacar
mantan
gebetan
pacarnya
pacar?

10. SO, HAVE YOU THINK OF
SOMEONE TO DINE
WITH TODAY?