Crisis management is responding to threats to an organization. It typically involves planning for potential crises and recovering from them. Crisis management includes identifying the nature of a current crisis, taking steps to minimize damage, and taking actions to recover from the crisis and repair any damage to public image. It aims to help organizations and people prepare for and deal with unexpected events and changes.

1. CRISIS MANAGEMENT
What is Crisis Management?
Crisis management is the nature of activities to respond to a major threat to a person,
group or organization. Crisis management is a relatively new field of management.
Typically, proactive crisis management activities include forecasting potential crises and
planning how to deal with them, for example, how to recover if your computer system
completely fails. Many people would refer to this, instead, as risk management and not
crisis management.
Hopefully, organizations have time and resources to complete a crisis management plan
before they experience a crisis. Crisis management in the face of a current, real crisis
includes identifying the real nature of a current crisis, intervening to minimize damage
and recovering from the crisis. Crisis management often includes strong focus on public
relations to recover any damage to public image and assure stakeholders that recovery
is underway.
The art of dealing with sudden and unexpected events which disturbs the employees, organization as
well as externalclients refers to Crisis Management.
The process ofhandling unexpected and sudden changes in organization culture is called as crisis management.
Need for Crisis Management
 Crisis Management prepares the individuals to face unexpected
developments and adverse conditions in the organization with
courage and determination.
 Employees adjustwell to the suddenchanges in the organization.
 Employees canunderstand and analyze the causes of crisis and
cope with it in the best possible way.
 Crisis Management helps the managers to devise strategies to
come out of uncertain conditions and also decide on the future
course of action.
 Crisis Management helps the managers to feelthe early signs of
crisis, warn the employeesagainst the aftermaths and take
necessaryprecautions for the same.
EssentialFeaturesof Crisis Management
 Crisis Management includes activities and processeswhich help
the managers as well as employeesto analyse and understand
events which might lead to crisis and uncertainty in the
organization.
 Crisis Management enables the managers and employees to
respond effectivelyto changes in the organization culture.

2.  It consists of effective coordination amongstthe departments to
overcome emergencysituations.
 Employees atthe time of crisis must communicate effectivelywith
each other and try their level bestto overcome tough times. Points
to keep in mind during crisis
 Don’t panic or spread rumours around. Be patient.
 At the time of crisis the management should be in regular touch
with the employees,external clients, stake holders as well as
media.
 Avoid being too rigid. One should adapt well to changes and new
situations.