Dedicated to helping businesses expand and grow, Frost & Sullivan emphasizes the importance of a strategic, integrated marketing plan and provides end-to-end turnkey solutions to its clients. The firm’s professionals work closely with client marketing departments to devise customized approaches according to the company’s needs. The marketing services include branding, nurturing campaigns, message validation, demand generation, public relations, and event marketing. Frost & Sullivan uses a number of marketing channels for the greatest impact possible. These channels include webinars, online advertising, podcasts, and white papers. The firm’s professionals understand the importance of reaching audiences through all available media, from print to the Internet, to connect to the widest possible audience. A solid marketing program forms the basis for business development. With an integrated solution matched to the needs of the company, clients see accelerated returns that allow them to meet and exceed strategic objectives. About Krishna Srinivasan: The global president of Frost & Sullivan, Krishna Srinivasan has held several positions at the firm. He began working there more than 20 years ago.