Emerging Analytics Opportunties in Healthcare and Pharma

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analytics platform
opportunities in
healthcare & pharma.

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Copyright Renin Research 2021
what do we do?
We build intelligent research platforms & info-products that generate
fresh revenue for your company.

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consulting approach.
ideation
0-60
days
60- 90
days
prototype min.viable.product
180
days
360
days
first win.
Go-To-Market.
• Engaging with senior management.
• Building inventory of ideas based
on core competence and
adjacency.
• Idea validation
• Go/No Go
• Engaging with product team ( if it
exists) else with CTO’s nominee.
• Scoping
• UX Design
• HTML Mock-ups of prototype.
• Prototype Validation.
• Engaging with Sales/BD team to
showcase prototype to select
customers.
• Engaging with product engineering
team ( if it exists) else with
outsourced vendor.
• UI Design
• Testing
• Engaging with marketing team for
soft launch.
• Finding Anchor client to test in
premises.
• Engaging with Sales/ BD / Marketing
team to engage clients.
• RFP responses.
• Evangelising in conferences.
• Be part of the first win.

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build approach: lean budgeting.
ideation
Time
Cost
~ $5 K
prototype min. viable product Go-To-Market
Min 4 Clients agreeing to
test the MVP.
~ $20 K ~ $10 K
Go/ No Go
Min 1 Clients agreeing to
use the MVP.
Min 4 Clients agreeing to
issue RFP’s.
End Goal

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Impact
selected case study #1.
Vision
Experience
Help clients target and reach Health Care Practitioners (HCPs) on
the fly, for CRM and market research without connecting to non-
enterprise sources manually.
Single platform view of HCP’s enabling faster decision making on Go/No Go
for reach and engaging.
Simplified project tracking with on-demand reporting
Enhanced transparency across cost functions within the organization
Simplified project management with centralized repository of HCP’s for
engaging.
On-demand cost reports for executive analysis on targeted reach.
360 degree view of HCP CRM databases.
Current run rate: $ 3 Million, 2 years

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Impact
selected case study #2.
Vision
Experience
Help client to integrate, global, multiple Cx survey metrics into
readable dashboards for their Fortune 100 clients to enable
accelerated response to events.
Single platform view of Cx Health for the end client.
Simplified ETL, Analytics and Dashboards with on-demand custom
reporting.
Enhanced platform stickiness across client servicing functions within the
organization.
Birds view of all projects at CXO level.
Enabling faster feedback to end clients and eventual action.
Current run rate: $ 5-6 Million, 4 years

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platform opportunities.
• within ~ $35,000, ideate, build, deploy & win.
• revenue goal of $2-3 Million in 2 years.

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Drug in R& D, Pre- Market Launch Drug at Market Launch
addressable market.
(pharma marketing departments) Platform Development,
focus area.

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Problem
Opportunity
Targets
Ease Of Build
Data Portability Multiple Data Sources Poor Analytics Complex Reporting
Widgets connecting
to larger portals.
Transactional
Build & Deploy
DWH full stack Analytics Reporting
Pharma Insurance Managed Care Retail Pharma
Web Stack AWS Easy Integration UX Variations
#1 digital front doors.

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Problem
Opportunity
Targets
Ease Of Build
No patient
segmentation
Poor Scheduling No Multi-Channel
Optimization
Increased Cost
due to wait time.
Patient Analytics Widgets
Media Mix Analtyics Analytics Reporting
Pharma Insurance Managed Care Retail Pharma
Mobile Stack Connect to CRM Easy Integration UX Variations
#2 personalization by AI.

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Problem
Opportunity
Targets
Ease Of Build
Poor Health
Outcomes
Repeated
Patient Visits
No Description
of Why?
Increased Cost
Of repeated visits.
Out Patient Analytics Widgets Text Analytics Analytics Reporting
Pharma Insurance Managed Care Hospitals
Db CRM integration In-memory analytics Reporting.
#3 prescriptive analytics.

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Problem
Opportunity
Targets
Ease Of Build
Too many
moving parts
Device Data
not normalised
Different Standards
High Demand for
integration
and single reporting
of devices.
Building Api stacks Db Middleware Birds View Reporting
Hospitals/Clinics Device Co’s Diagnostic Co’s Path Labs
Db Device integrations Data quality Reporting.
#4 connected devices.

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Problem
Opportunity
Targets
Ease Of Build
Disaggregate data Syndicated data Integration
Gaps in understanding
of Rx journeys.
Building Rx flows Referral Management Affiliations analytics Physician group
Relationship analytics
Pharma Device Co’s Diagnostic Co’s Retail Pharmacies
Db Data quality Analytics Reporting.
#5 physician insights.

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engagement
• consulting agreement.
• bound till successful product build, test and launch.
• monthly milestone reviews.
• fixed consulting fee.
• monthly consulting fee invoicing.

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Copyright Renin Research 2021
about Us.
Sridhar Srigiriraju
CEO.
25+ Years of
Experience in the
Market Research /
KPO / Business
Intelligence and
New Technologies.
Primary Market Research
Experts.
Market Research
Analysts.
Data Analysts.
Statisticians
Data Visualization
Associates.
Design, Graphic and
Formatting Associates
Software Engineers
UI/UX Resources.
Front End
Developers.
Db Managers.
Language
/
Translation Experts
Technology
Market
Research.
Support.
sridhar@reninresearch.com
We have 25+ years of experience in strategizing, designing , developing and deploying info-products

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Copyright Renin Research 2021
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