Created by Thomas Dehod, territorial, Saskatoon, SK

2. Hi. I’m Thomas
@thomasdehod

4. Some of our clients
You might know us from…
@thomasdehod

5. This is also me.
@thomasdehod

6. “Hi Thomas. What do you do?”
@thomasdehod

8. “Great. But once I get analytics, what do I do with it?”
–Almost Everyone
@thomasdehod

9. Storytelling With Data – Gaining Insight
with Google Analytics
@thomasdehod

10. What is a Story?
@thomasdehod

16. Get out there and Analyze!
@thomasdehod

17. • Meaningful Dashboard
• Meaningful Emails
• Insightful Alerts
@thomasdehod

18. But…what’s meaningful?
@thomasdehod

19. Strategy
@thomasdehod

20. “For example, if you find that users from a particular geographic region are no longer
purchasing a line of products in the same volume as they normally have, you can see
whether a competing business is offering the same types of products at lower prices. If
that turned out to be the case, you could respond by offering a loyalty discount to
those users that undercuts your competitor's prices.”
@thomasdehod

21. Takeaways:
• Online doesn’t matter without offline
• Get a seat at the strategy table
• Context
• Care. Think like your boss/client
@thomasdehod

22. Thanks! I’m still Thomas.
@thomasdehod