http://ITMarketingIdeas.com SUMMARY SLIDES: Are you planning a campaign for marketing consulting services? Are you considering adding humor? Get 3 tips on balancing being funny and effective. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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When Marketing
Consulting
Services, Is It OK
to Be Funny?
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Since Our Answer
Was Selected
By the Asker as
“Best Answer,”

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I Thought Our Blog
Readers Could
Also Benefit From
Hearing This Q&A

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Question

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“Does Humor
or Wit Work
When Marketing
Consulting
Services?

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Has Anyone Here
Ever Tried
to Be Funny
in Their
Marketing?”

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Answer

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While Humor
and Wit Can
Certainly Be Part
of Your Campaigns

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For Marketing
Consulting
Services and
Other Related
IT Solutions,

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Trying to Be Funny
Can Be Risky

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So Keep the
Following in Mind:

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1. Not Everyone
Universally Agrees
on the Definition
of What’s “Funny”

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2. Offensive Humor
Can Badly Backfire

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3. Humor Needs
to Be Targeted to
Your Market Place

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And as a Best
Practice, if You're
Planning Marketing
That’s Supposed
to Be Funny,

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Ask Some Casual
Acquaintances in
Your Target Market
For Feedback

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Before Hitting
the “Send” Button

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What Kinds of
Campaigns Work
Best For You

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When Marketing
Consulting
Services?

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What’s Been
Your Experience
With Trying
to Make These
Campaigns Funny

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and Yet Still
Effective?

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Please Share
Your Experiences
With Us in the
Comments Section
Below

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Recommended Reading:
Top 10 IT Marketing Strategies
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows